Month: January 2014

How Social Media Influences Purchasing Decisions

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There’s a terrific infographic over at Alltop / Holy Kaw! that breaks down some very interesting statistics about how social media can influence purchasing decisions. This kind of information can be very useful for authors and publishers who use social media for promotion. Here are just a few of the facts included in the infographic:

71% of consumers are more likely to make a purchase based on social media referrals.

38% of Facebook users purchase an item after sharing or Liking it on Facebook.

50% of purchases inspired by social media exposure take place within one week, 80% take place within three weeks.

 

Click here to view the infographic on Alltop / Holy Kaw!

 

Amazon Cracks Down on Bogus Keywords

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This post by Mercy Pilkington originally appeared on Good E Reader on 11/27/13.

A growing number of self-published authors are receiving ominous emails from ebook distributor Amazon, warning them that their books are about to be removed from the website if action isn’t taken immediately. The warning–which some authors claim they did not actually receive before their titles were removed from sale–pertains to authors who’ve used titles of other books in the keyword searches for their titles.

Authors who have attempted to garner more searchability for their books have resorted to including titles like “Fifty Shades of Grey” or “Gone Girl” in the keywords for their books, hoping that potential readers stumble across their book listings. This practice is also in place by the traditional publishing industry, and apparently the ruling applies to those titles as well. Warnings to traditionally published authors have even been posted on message boards, encouraging them to contact their publishers as these authors do not upload their own titles or establish their keywords.

 

Click here to read the full article on Good E Reader.

 

How to Write a Killer Scene

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This post by Jean Oram originally appeared on The Helpful Writer on 1/30/13.

I’m going to give you a secret on to how to write a killer scene. Are you ready for a very easy and very effective scene writing tip?

 

Come in Late, Leave Early

Wait… what?

Jean, what does “come in late, leave early” mean? And what does that have to do with writing a killer scene?

Let me explain.

 

Come in Late

When writing a good scene, you want to come in late. In other words, once the action is underway. There always has to be some movement or the reader gets bored. For example, I just cut a scene last week where I was not coming in late by any stretch of the imagination. In fact, my character was sitting with her grandmother DISCUSSING what action she should take and her gran suggested some ideas.

Borrrr-ring.

So I came in late. I scratched that scene and opened the next scene of Champagne and Lemon Drops with Beth already taking the action.

The benefit? The reader has to play catch up. Not so much that they feel as though they missed something huge and give up, but enough that they are curious. What is Beth doing? What is her plan? Who is she going to see? They know there is action because they are in it. And not having it all laid out beforehand I’ve created a hook that draws them in.

 

Click here to read the full post on The Helpful Writer.

 

Barnes & Noble's Nook Nightmare Stars Amazon and the DOJ

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This article by Brad Stone originally appeared on Bloomberg Businessweek on 1/9/14. It’s a worthy read for authors or publishers releasing books for the Nook platform.

Let’s boil down Barnes & Noble’s (BKS) Nook nightmare into a handy juxtaposition concerning the price of the digital version of Donna Tartt’s gripping new novel, The Goldfinch.

Amazon’s (AMZN) Kindle price: $7.50.

Barnes & Noble’s Nook price: $14.99.

There are plenty of reasons for the stunning decline of the once-promising Nook. Barnes & Noble has found itself unable to compete with the likes of Apple (AAPL) and Amazon in the broader arena of multipurposed tablets. The New York-based retailer has also been undermined by the continuing migration of its customers from physical stores to online book-buying and by the desire of its risk-averse institutional shareholders to support deep, profit-draining, long-term investments in new frontiers.

Even that doesn’t completely account for the dramatic upending of its Nook business. Barnes & Noble today reported gruesome numbers—a 60 percent drop in its digital division, to $125 million, from its sales in last year’s holiday period. (Sales in its physical stores fell 6.6 percent from the previous year.)

 

Click here to read the full article on Bloomberg Businessweek.

 

Is Your Amazon 'Look Inside' Preview All In Italics?

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This post by Kimberly Hitchens originally appeared on Booknook.biz on 1/18/14.

On a recent Saturday afternoon, I received a panicked email from a long-time editing acquaintance of mine. Her award-winning book needed some updates, so, being über-competent in making her own ebooks, she made the changes and uploaded the book. She checked back a few hours later, and it was one of those, “good news, bad news” moments. The good news? The LITB (Look Inside The Book) had updated, almost immediately. The bad news?

Holy Typography, Batman! Her entire Look Inside The Book was in italics.

What happened? She asked me if I could very quickly fix the book, because she had recently received a prestigious award, and sales were brisk. She had had such a shock about the “all italics” that she’d taken the book off sale.

Now, I would love to say that I’m a genius, but the truth was the same thing had recently happened to another client of mine, who had not updated her book, a mobi file that she got from us. So: what the heck had happened?

Both author-publishers had created their own nightmares, through sheer inadvertence. Both had read recent blog posts or “how-to” information on how to use HTML in their book descriptions in order to draw more attention to their books. They used header tags, bold, italic; all the things that any diligent publisher would do. But they had made one mistake.

 

Click here to read the full post on Booknook.biz.

 

The Yiddish Handbook: 40 Words You Should Know

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This post originally appeared on the Daily Writing Tips site.

The Yiddish language is a wonderful source of rich expressions, especially terms of endearment (and of course, complaints and insults). This article is a follow up on Ten Yiddish Expressions You Should Know. Jewish scriptwriters introduced many Yiddish words into popular culture, which often changed the original meanings drastically. You might be surprised to learn how much Yiddish you already speak, but also, how many familiar words actually mean something different in real Yiddish.

There is no universally accepted transliteration or spelling; the standard YIVO version is based on the Eastern European Klal Yiddish dialect, while many Yiddish words found in English came from Southern Yiddish dialects. In the 1930s, Yiddish was spoken by more than 10 million people, but by 1945, 75% of them were gone. Today, Yiddish is the language of over 100 newspapers, magazines, radio broadcasts, and websites.

1. baleboste
A good homemaker, a woman who’s in charge of her home and will make sure you remember it.

2. bissel
Or bisl – a little bit.

3. bubbe
Or bobe. It means Grandmother, and bobeshi is the more affectionate form. Bubele is a similarly affectionate word, though it isn’t in Yiddish dictionaries.

4. bupkes
Not a word for polite company. Bubkes or bobkes may be related to the Polish word for “beans”, but it really means “goat droppings” or “horse droppings.” It’s often used by American Jews for “trivial, worthless, useless, a ridiculously small amount” – less than nothing, so to speak. “After all the work I did, I got bupkes!”

5. chutzpah
Or khutspe. Nerve, extreme arrogance, brazen presumption. In English, chutzpah often connotes courage or confidence, but among Yiddish speakers, it is not a compliment.

 

Click here to read the full post on Daily Writing Tips.

 

How Writers Can Stay Productive Even During Sick Days

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This post by Jennifer Mattern originally appeared on the All Indie Writers site on 1/13/14.

So far this year, I’ve had one normal work day. One. Just a day after returning to work from my holiday break, I needed a sick day. That turned into a “sick week.” And it’s now going on week two.

Surprisingly though, those sick days have still been productive days. I launched several new features here on this site. I published several blog posts on various sites I own. I installed and customized a new theme on my business site. And I completed plenty of other smaller projects in a fairly long to-do list.

The key? I stayed away from business emails, and I was officially off in terms of working with clients.

Why was this key? It meant my schedule in no way revolved around anyone else. If I wanted to work for ten minutes, I could. If I wanted to work on something for hours and I felt up to it, I did. And if I wanted to say “to Hell with it” and climb back in bed for the day, I could do that too. It also meant I wasn’t putting out client work when I was far from 100%. That wouldn’t have been good for anyone involved.

By all means, if you feel too sick to do anything, take off completely. Your health should be your top priority. But if you have even a little bit of energy, there are many things you can do to make sure you stay productive, or at least don’t fall too far behind, when you take sick time as a writer.

Here are some specific ideas for work you can do, even when you’re not feeling well.

 

Catch up on some reading.

Read blogs. Read books. Read magazines you plan to query. As a writer, you can never read too much. And this is something you can do even if you’re confined to bed while you recover.

 

Click here to read the full post on All Indie Writers.

 

Show Versus Tell

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This post by Ksenia Anske originally appeared on her blog on 1/14/14. Note that it contains strong language.

Amazing how in the years of writing my blog, I’ve never touched on this subject. How did it get skipped? Perhaps because it’s spoken about everywhere all the time, so it became one of those obvious things everyone heard about and is therefore sick of. I dunno. Let me try a crack at it and see what you think. Of course it’s all about showing and not telling, as we have been told by teachers, writing peers, and all the other smart folk who have written awesome shit and are willing to give out advice. Well, I’ve written shit too, but not much yet, only on my 3rd novel. I can tell you that it’s not so much about show vs tell as it is about you vs your characters. WHAT THE FUCK? You say. WHO THE FUCK ARE YOU TO SAY THAT? I know, just a newbie writer, but bear with me. Let me explain. Okay, here goes.

It’s not you who is writing the book, it’s your characters. This was hard to realize, because it meant I had to rewrite whole passages in my current draft. What is it, you wonder? It’s life philosophies, the outlooks, the goals, the whatever you want to call it (various sources will call it various things), but basically, it’s what your characters want from life, at least from life you carved out for them in your book. It can be as primitive as getting drunk, still, it’s a valid goal, and with it comes a certain belief in certain things. Like, for example, in IRKADURA I’m describing one old drunk, a chauvinistic communist to the bone (I’ve met people like that) and a people hater, he especially hates those who are not Russian.

 

Click here to read the full post on Ksenia Anske’s blog.

 

Just The Way We Do This Now

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This post, by John E. McIntyre, originally appeared on the Baltimore Sun You Don’t Say column on 1/8/14.

When you hear someone going on about The Rules in English, you should be on your guard, just as when some personage with a clerical collar starts to say, “The Church has always taught. …” You are likely to hear, at best, a misconception, at worst, an outright whopper.

I have tried to establish the usefulness of distinguishing rules from conventions, shibboleths, superstitions, house style, and individual aesthetic preferences.

Take, for example, the eighteenth-century convention of separating subject from verb with a comma. Use it today, and your English teacher will mark it as an error.*

Or, better, take the custom of typing two spaces after a period ending a sentence. It was drilled into generations of students in typing class as a Rule, and it became a firmly established habit. Just try to explain to these people that proportional type in word processing software has made that obsolete, and you get reactions like those of gun owners convinced that black helicopters are in the air, full of jackbooted federal thugs determined to loot their arsenals.**

 

Click here to read the full post (and asterisked footnotes) on You Don’t Say.

 

25 Things A Great Character Needs

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This post, by Chuck Wendig, originally appeared on his terribleminds site on 1/13/14. Note that it may contain strong language.

1. A Personality

This seems rather obvious, sure — in a way it’s like saying, “What makes a really good tree is that it has an essential treeness” — but just the same, it bears mentioning. Because some characters read like cardboard. They’re like white crayon on white paper. Sure, the characters run around and they do shit and say shit but none of it has anything to do with character and has everything to do with plot — as if the characters are just another mechanism to get to the next action sequence, the next plot point, the next frazza wazza wuzza buzza whatever. Point is: your character needs a personality, and the rest of this list should help you get there.

 

2. Agency

The character should run an advertising agency. *is handed a note* Oh! Oh. I mean, The character should belong to the FBI and– *gets another note* JESUS CHRIST WITH THE NOTES, PEOPLE. But fine, yes, okay, I get it now. Agency means that the character is active, not passive. The character makes decisions and is attempting to control her own destiny as an independent operator within the story. She is not a leaf in the stream but rather the rock that breaks the river. *receives one more note* Oh, thank you, what a wonderful note! I do agree my beard is sexy, yes. I know! So rich! So full! So shiny. I oil it with secretions from squeezed ermine scent glands which also lends it that musky zing that sort of… crawls up your nose. *flicks beard sweat at you*

 

3. Motivation

Characters want things. They need things. They are motivated by these desires and requirements and they spend an entire story trying to fulfill them. That’s one of the base level components of a story: a character acts in service to his motivations but obstacles (frequently other characters) stand in his way. We need to know what impels a character. What are her motives? If we don’t know or cannot parse those motivations, her role in the story is alien to us.

 

4. Fear

Everybody’s afraid of something. Death. Taxes. Bees. Dogs. Love. Carnival workers. Ocelots. (I am afraid of the number 34 and the color “puce.”) Characters suffer from their own personal fears relevant to the story at hand. Characters without fear are basically robots who use their pneumatic doom-claws to puncture any sense of engagement and belief we have in the story you’ve created. The great thing about being a storyteller isn’t just giving characters fear — it’s ensuring that that their fears will arise and be present in the tale at hand. You shall be cruel. This cruelty shall be great fun and a veritable giggle-fest because storytellers are dicks.

 

Click here to read the full post on terribleminds.

Also see Chuck Wendig’s The Zero-Fuckery Guide To Kick-Ass Characters, from the same site.

 

The Self-Publishing Debate: A Social Scientist Separates Fact from Fiction

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This post, by Dana Beth Weinberg, originally appeared on Digital Book World on 12/4/13.

Is self-publishing an amateurish endeavor, a means of sharing stories, a strategic move in a writing career, or an entrepreneurial activity? To gain insight into this question, I have been analyzing the responses from the nearly 5,000 authors who responded to the 2013 Digital Book World and Writer’s Digest Author Survey in relation to whether an author is aspiring (not yet published), self-published only, traditionally published only, or hybrid (both self-published and traditionally published). In Part 1, I compared the top priorities of these 4 types of authors, and in Part 2, I examined the differences in their stock of published [and] unpublished manuscripts. Now I turn my attention to the differences in their income from their writing.

Not surprisingly, most aspiring authors in the sample reported no annual income from their writing. About 19% of self-published authors in the sample also reported no annual income from their writing, compared to 6% of traditionally published authors and only 3% of hybrid authors. While most of the survey respondents clustered at the lower end of the income distribution, some authors did report earning $200,000 or more from their writing, the highest income choice on the survey: less than one percent (0.6%) of self-published authors, 4.5% of traditionally published authors, and 6.7% of hybrid authors who reported on their income. (In the chart, I have collapsed the top categories to $100,000 or more for better visibility. These aggregated category represents 1.8% of self-published authors, 8.8% of traditionally published authors, and 13.2% of hybrid authors.)

 

Click here to read the full post on Digital Book World.

 

Amazon, World Adult Content Police?

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This post originally appeared on Adele Journal on 5/23/13. Note that it is on the topic of book listing challenges faced by authors of erotica and other adult-oriented fiction, and the full article (link at the end of this excerpt) may include content that’s NSFW and inappropriate for children.

There’s a new sheriff in town, but I was quite happy with the land being lawless. Because, you know, us settlers were pretty good at regulating ourselves. From recent events, it’s clear to me, at least, that Amazon is trying to take control of the wilderness that is electronic publishing.

In retrospect, it shouldn’t be that surprising. They did make the Kindle, after all, and were pretty successful in making their name synonymous with ebooks for the general, mainstream public. But at the time, it didn’t look like Amazon was taking anything away from the ebook-reading people, just making it more available.

Now, they’re starting to impose their order on the wider landscape of all e-publishers, both amateur and professional, and they are taking things away from us.

 

The Amazon Adult Dungeon

If you haven’t heard of this, the Adult Dungeon is what some erotica authors are calling it when Amazon internally labels a work as “adult.” In itself, this is not problematic, as most erotica authors do a damn good job of laying out warnings and content labels in their descriptions. But when a work gets put into the Adult Dungeon, it is no longer searchable. If you search specifically for the title and author, you will not find it.

Nor will it get recommended in the “Customers who bought X also bought…”

They essentially blacklist any book thrown in their Adult Dungeon. They don’t tell the authors they’re doing this, and they don’t tell the readers, either. It’s done behind the backs of everyone involved. Amazon is taking away your right, as a grownup reader, to make your own decisions about what to read. Or, they think you can’t control your (non-mainstream) sexual imagination, so they feel like it’s their place to do it for you.

(This is also what happened, apparently, a few years ago, when they “mistakenly” marked all LGBT related books as ADULT. Of course, they claimed that it was a “glitch…”)

Author Selena Kitt points out — quite rightly — that erotica readers created the Kindle market. Why does anyone want an e-reader? For a private reading experience.

 

Click here to read the full post on Adele Journal.

 

William Saroyan International Prize for Writing

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Nominations are now being accepted for the Saroyan International Prize for Writing, which awards $5000 each to a fiction winner and nonfiction winner. Deadline for nominations is 1/31/14. From the Stanford University Libraries site:

The Stanford University Libraries and the William Saroyan Foundation jointly award the William Saroyan International Prize for Writing, a biennial competition for newly-published books.

The prize commemorates the life, legacy and intentions of William Saroyan – author, artist, dramatist, composer – and is intended to encourage new or emerging writers, rather than to recognize established literary figures.

Entries are now being accepted for the 2014 Prize and must be received by January 31, 2014. Please view the FAQ page for further information.

Funding sponsored in part by Stanford Associates.

 

Click here to view the Saroyan International Prize web page, where full details of the judging criteria and award process can be accessed.

 

Invitation To Guest Blog For The Book Designer

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This post, by Joel Friedlander, originally appeared on his The Book Designer site on 1/12/14.

I want to make you famous.

Well, famous to a well-defined group of people; the readers of this blog.

As the world of self-publishing expands, it becomes more difficult for any one person to stay up to date with new services, advancing technologies, and the people who are making change happen.

At the same time I’m finding new ways to address the needs of indie book publishers by offering more and more choices for solid, well-constructed books.

This started with the articles on the blog that deal with
◾ Self-publishing basics
◾ Book design and production
◾ Distribution and discounting
◾ Marketing and platform building

It grew with the launch of my video-based training course for authors, the Self-Publishing Roadmap.

Now it includes the tools for authors at Book Design Templates, and will soon expand again.

However, this leaves me less time than ever before.

 

Write for The Book Designer

To accommodate all this growth, I’m looking for a few bloggers who would like to get “famous” by appearing on my blog. I’m looking for people who can make complex ideas simple, respond to what readers want to learn, and inspire writers to believe in their own publishing dreams.

 

Click here to read the rest of the post, which includes directions for how to contact Joel, on The Book Designer.

 

5 Key Trends in Self-Publishing for 2014

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This post, by Carla King, originally appeared on PBS Mediashift on 1/7/14.

The advancement in self-publishing tools and technology is a lot to keep up with, so here’s a roundup of the news that I think mattered most to self-publishers in 2013 and will continue to shape the industry this year.

1. Ingram Spark Gives Amazon CreateSpace a Run for Its Money

Ingram Content Group finally launched Ingram Spark, the much-anticipated print-on-demand and e-book distribution service aimed at self-publishers. It’s a welcome alternative to their publisher services tool Lightning Source, and competes with Amazon’s CreateSpace. Spark offers one author dashboard to handle both e-book and print distribution, while Amazon forces authors to two different places (CreateSpace for POD, Kindle Direct Publishing for e-books). And, unlike CreateSpace, Spark also allows authors to set the 55% discount and returns programs that bookstores insist upon. Do note that Amazon, being the pushy gorilla it is, sometimes lists print books not produced by them as “Out of Stock.” So this author continues to use CreateSpace in conjunction with other services, just to make sure that doesn’t happen.

 

2. E-book Subscription Services Entice Readers to Buy in Bulk

 

Click here to read the full post on Mediashift.