There’s a terrific infographic over at Alltop / Holy Kaw! that breaks down some very interesting statistics about how social media can influence purchasing decisions. This kind of information can be very useful for authors and publishers who use social media for promotion. Here are just a few of the facts included in the infographic:
71% of consumers are more likely to make a purchase based on social media referrals.
38% of Facebook users purchase an item after sharing or Liking it on Facebook.
50% of purchases inspired by social media exposure take place within one week, 80% take place within three weeks.