Quick Links – Should You Pay for a Publicist?

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posting at Jane Friedman, shares her experiences and costs of hiring a publicist.  As an indie author, you should be willing to spend a little money on a great cover and a great editor, but is it worth it to spend more money on a publicist? What have your experiences been?

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Should You Pay for a Publicist?

You’ve written a great book and—if you’ve self-published—probably shelled out for the services of a good editor and cover designer. The last thing you want is to pay for a publicist. But in a sea of authors, how will potential readers know about your book?As a traditional-turned-hybrid author publishing with She Writes Press, I foot the bill for all the publishing costs but reap a much higher percentage of royalties for both print and ebook sales for my debut memoir, Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces. My book is distributed like a traditional one, in all the retail channels; distribution is a major challenge facing self-pubbed authors, and traditional distribution is an advantage of my particular press.

I invested in a publicist to break into mainstream media, which led me to identify a number of online and print women’s media sites that would be perfect for my coming-of-age memoir and mother-daughter story. Of course I could have tried approaching these editors on my own, but that would have been time-consuming, and I didn’t have the established and nurtured contacts. Accidental Soldier has been featured with The Reading Room, Brit + Co, Writer’s Digest, Reader’s Digest, SheKnows.com, Working Mother magazine, Teen Vogue, and Seventeen—and that’s just a few. I would have never gotten that far on my own.

However, good publicists are not cheap. They command higher payment than a quality editor because they spend more hours over a longer time period working for you and your book.

Quick Link: 7 Ways to Find Beta Readers and Reviewers for Your book

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Beta readers are a great tool for success. They provide a fresh set of eyes to look over your manuscript and hopefully provide great feedback, so you can polish your story before putting it in front of agents or customers. But where to find them? The wonderful Shelly Hitz has got your back with a great post and podcast to tell you where to find these literary angels.

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7 Ways to Find Beta Readers and Reviewers for Your book

by Shelly Hitz

When you are publishing a new book, creating a Beta Group can be a great idea. But where do you find beta readers and reviewers for your book?

In today’s training, I’m going to share with you 7 ways to find beta readers and reviewers for your book.

Why We Need to Find Beta Readers and Reviewers?

Recently I was sharing how I’m using a beta group for this project, and it’s really been super helpful for me. You can find it here: 3 Ways to Use a Beta Group.

After I posted this on my YouTube channel I received a question.

“These are great tips and tricks, thank you so much for sharing, but I have a question. How do you find beta readers?”

My previous training was all about three ways beta readers can help you when you’re publishing your book, but it didn’t cover how to get the beta readers.

So, I thought in this training I would answer her question and share with you seven ways to find beta readers and reviewers for your book.

First I’m going to tell you what I did. I simply asked those that are already following me on Facebook if they wanted to be part of my beta group. I set a page where they could sign up to an email list.

Quick Link: “Going Wide” – Gaining Traction on non-Amazon Vendors Part 1: The Upload Process

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eBook authors usually have a choice to be proprietary with Amazon, or go “wide” and try and get their books out to a bunch of different places. That is not as easy as it sounds but at Fiction University, Angela Quarles has some tips to make the choice to go wide a little easier.

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“Going Wide” – Gaining Traction on non-Amazon Vendors Part 1: The Upload Process

 By Angela Quarles, @AngelaQuarles

Part of the Indie Author Series

I see a lot of indies frustrated when they try to “go wide” by distributing to non-Amazon vendors, but then panic when they don’t see immediate results and pull their books back to being exclusive on Amazon. I wanted to tackle this topic because there are ways to get traction at these other vendors, but it does take time. But first, a primer on how to set up at the various vendors, because each can be confusing, and some extremely difficult (I’m looking at you Google).

Barnes and Noble

Like Amazon, B&N has its own name for the dashboard for uploading and managing your titles–NookPress. NookPress is relatively easy. On the first page there, you’ll want to click “Learn More” under the eBook Publishing graphic and then “Start Your Book” on the next page. Next it will ask you to sign in or create a new account. Once you’re inside and all set up, you’ll click “Create New Project.” It walks you through guided steps for setting up your project, as they call it. First, you give it a name, then you upload your manuscript (I upload an ePub), and then through pretty much the same questions as KDP. The only differences are:

Quick Links: The 5 Most Common Mistakes Writers Make When Seeking Book Reviews

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Reviews are very important for all authors, but especially for indie authors. Good reviews help legitimize your writing and encourage other readers to check out your book. But getting reviews are very difficult.  At Live Write Thrive, Gisela Hausmann gives out tips to avoid stepping on your own toes when trying to get reviews.

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The 5 Most Common Mistakes Writers Make When Seeking Book Reviews

Today’s guest post is by top Amazon reviewer Gisela Hausmann. This content originally ran on the Huffington Post, and it is reprinted here with her permission.

The day before yesterday, I received an email asking me to review an indie author’s book. Somewhat ironically, this request email stated, “As you liked (title of book), you might also love my newest book, (title), because it’s in the same category as the book you already reviewed . . .”

I remembered the book I supposedly “liked.” I didn’t like it at all; I had awarded it with a negative review.

Obviously, this indie author made a mistake; most likely, because he rushed trying to find as many top reviewers as possible to whom he could offer his book “in return for an objective and unbiased review.”

Desperately Seeking Reviews

Seeking reviews from Amazon top reviewers is a common practice among indie authors. Since only about one percent of readers review the books they read, indie authors, who don’t have a huge marketing budget, try to build up the number of reviews their books receive by asking top reviewers like me to read and review their books.

Quick Link: Reading Reviews: It’s Complicated

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Hey all you published authors out there, how do you handle reviews? Today’s post comes from at Kill Zone and deals with the issues of book reviews, while adding a humorous twist. You could also share your best tips on how to deal with reviews with the rest of us below.

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Reading Reviews: It’s Complicated

There are as many approaches to dealing with reviews as there are writers, ranging from the diehards who don’t read their reviews, ever, to the snowflakes among us who turn into sad, quivering puddles at the sight of the dreaded single star. (As a former snowflake, I resemble that remark.)

Book reviews fall into several categories:

–Good (Loved it!!!! Five Stars!!!)

–Bad (“Horrible!! wish I hadn’t read it.”)

–Meh (or what I like to call damned by faint praise)

–Irrelevant Content

–All About the Reviewer

–Actionable

The Good Review

Everyone loves a good review (except your enemies). It feeds the ego of the little kid inside of us who trudged home from school clutching a hand-loomed potholder, desperate to hear that it was the BEST POTHOLDER IN THE WORLD! We’re adults now, of course. We are mature professionals who understand that a job well done is still just a job, and while we humbly tell ourselves that there are probablydefinitelycertainly things we could have done better, somebody thinks it’s the BEST POTHOLDER BOOK IN THE WORLD!

Quick Links: Where Do Consumers Get Their e-Books From?

Quick links, bringing you great articles on writing from all over the web.

Ever wonder what the breakdown of e-book purchases looked like?  While not a comprehensive sample,

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Where Do Consumers Get Their e-Books From?

buy nowThere are many places where readers can find and download e-books. There are a number of online retailers such as Amazon, Barnes and Noble and Kobo that sell them directly.  Your local library likely has a robust digital collection or sometimes piracy is just a click away. Good e-Reader has been running a poll for the past three weeks where we asked the question “where do you get your e-books from?” Over 827 people responded and we now have some fairly comprehensive data.

Unsurprisingly Amazon was the most popular digital ecosystem that people get their e-books from. Over 258 people, which represented 29% of the vote regularly purchased all of their e-books from Amazon.

Amazon releases new e-readers and Fire tablets every year, so their hardware has a high rate of adoption. Not everyone upgrades their device to the latest and greatest, some continue to use older devices, while others use the Kindle app on their smartphone or tablet.

Save

Quick Link: How to Get Book Reviews: 10 Tricks for Getting Your Book Reviewed by a Book Blogger

Quick links, bringing you great articles on writing from all over the web.

Barb Drozdowich has all the details, including a link to a list of book blogging sites.  All on Anne R Allen’s Blog.

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How to Get Book Reviews: 10 Tricks for Getting Your Book Reviewed by a Book Blogger

Book review bloggers are friends, not foes–get to know them!

So…who are book bloggers anyways? I know that Anne periodically talks about book bloggers on this blog – but many authors that I talk to seem a bit fuzzy on the subject. I’m going to see if I can help you understand who book bloggers are and help you with some tricks to find some powerful ones to promote your books.

My name is Barb and I’m thoroughly immersed in the book blogger world. One of my sites – The Book Blogger List has well over 2000 book bloggers listed. I’ve also carried out 2 major surveys of book bloggers – the most recent one ended in January. Between the two surveys, I’ve asked questions of 717 bloggers.

I’m in fact a book blogger myself – my book blog is Sugarbeat’s Books – I started blogging in August 2010.

I’ve spent a lot of time in front of a class – college classes, corporate training classes and more lately, virtual classes – always teaching science or technology of some description.

Although I’ve published a lot of books, I tend to come at the publishing world with a different view than most authors.

But you can’t really take the teacher out of the classroom…this will be an active post. And of course you’ll have homework…

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

Quick Link: How to Create a Smart + Savvy Publishing Plan

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We have talked about having a marketing plan and even a writing plan. Kristen Kieffer thinks we should be looking at it differently, that we need a publishing plan. Head over to She’s Novel to see if you agree.

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How to Create a Smart + Savvy Publishing Plan

Search for planHello again, lovely friends! I’m so happy you’re here because I am super pumped to talk about today’s topic.

Like, SUPER pumped y’all. Why? Because I get a wee bit passionate sometimes, especially when it comes to helping you guys avoid major (and unfortunately all too common) writing mistakes. Let me back up a second.

So you can find writing, publishing, and marketing “rules” all over the internet, right? I mean, plenty of them are right here on this site, so I am totally not against the “rules”. But I’m also not *not* against the “rules”. And that’s because the “rules” are often techniques that reflect a pattern of successful fiction.

In other words, the “rules” are usually backed by data, wisdom, and years of experience.

But they’re also not the total sum of every writer’s experience ever. We’re all different, and so while most of us (and most of our stories) can benefit from following classic writing “rules”, there are also the outliers. The marks that fly waaaay off the graph.

Catch my drift?

And so, while I’m 100% positive that this relatively new writing “rule” we’re going to talk about today works for some people, I don’t think it has nearly enough time, research, data, and experience to back it up. What “rule” am I getting at here?

I’m talking about the idea that you need to start publishing ASAP if you want your best chance at success.

I’ve seen this advice everywhere lately, and I get where it’s coming from. It’s implying two things, really:

A) That it’s going to take time to begin building your readership, so you should start now.

B) That your first published book is unlikely to be your best, so you might as well get it out of the way and start working on the next one.

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

In The News – Indie Authors to Finally See their Books on B&N Shelves

In The News – Articles Of Interest For Authors

This should be filed under about effing time, if it works out. I have been rooting for B&N to become competitive with Amazon and Apple. The more choices authors and readers have, the better. But B&N continually steps on their own feet.  There are quality based caveats on an indie author having their titles in the store,  which isn’t necessarily a bad thing. But will B&N manage to make good this time? Head on over to Good eReader for the full story.

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Indie Authors to Finally See their Books on B&N Shelves

June 28, 2016 By Mercy Pilkington

barnes_nobleAbout three years ago, then-VP, Digital Content and GM of Barnes and Noble’s Nook Press division Theresa Horner sat down with GoodEReader at the Frankfurt Book Fair to discuss the state of the company, namely its self-publishing option and its ebook self-publishing platform. She posed the question as to what it would take to effectively compete with Amazon. Our response–which was not at all tongue in cheek–was for the retailer to stop banning indie authors’ books from brick-and-mortar stores. If Nook Press had developed a viable print-on-demand option and then told authors there was even a possibility of seeing their titles in their local bookstore on the condition that they pulled their books from Amazon’s exclusive KDP Select program, authors would have jumped at the chance.

Unfortunately, that didn’t come to pass and Theresa Horner is no longer with the company. The concept of opening the doors–and the shelves–to great self-published titles fell by the wayside.

Since that time, B&N has announced two print-on-demand options, both of which fell far short of meeting indie authors’ and small press publishers’ needs. One was to simply allow the upload and creation of print editions for what basically amounted to collectors’ editions and gift giving. The books were not listed for sale through B&N, and there was a significant upfront charge to produce them–unlike CreateSpace, just to name one example, that charges nothing to produce a print book then takes a portion of the sales price after it distributes the book to Amazon. Even though the Nook Press print option also included the choice to create a hardcover edition, there was no help in selling the print titles.

Read the full post on Good eReader

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

Quick Links: Why Amazon Book Rankings Make You Nervous — And Why You Can Stop Caring

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Curious about Amazon book rankings? Can’t help but obsess about them?   over at The Write Life feels your pain, and shares what she has found out regarding how the rankings work and tips on how she manage to tame her ranking anxiety. One added tip, Kindle Nation Daily has a free eBook tracker tool that will pull your rankings from Amazon, store them, and show you a handy dandy chart. Full disclosure I do some consulting for Kindle Nation Daily, but I am getting nothing in return for tell you about the tool. Like I said, it is free and something I think worth value to authors.

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Why Amazon Book Rankings Make You Nervous — And Why You Can Stop Caring

June 15, 2016

Amazon Ranking - puzzling to all except him and he will have to kill you if you figure it out.
Amazon Ranking – puzzling to all except him and he will have to kill you if you figure it out.

By Emily Wenstrom
I’m three months into selling my first novel, and I’m sorry to say, I have absolutely nothing I can report regarding my sales numbers.

My publisher delivers sales reports by quarter: January to March; April to June; July to September; and October to December. But those sales reports are delivered about two months following the end of the quarter.

So as I write this column in mid-May, all I know is that as of December — two-and-a-half months prior to my launch — I had sold seven books.

Womp.

I’m doing my best not to stress over it. From everything I’ve heard from other authors, sluggish sales reporting is pretty par for the course.

In the meantime, I’ve become unreasonably attached with the only metric for my success that I have access to: my Amazon rank.

Life by the rankings
Watching your book’s Amazon rank rise and fall — which happens several times over the course of even a single day — quickly becomes addictive. During my book’s launch, I kept it open in a browser tab and refreshed it frequently.

An Amazon ranking bump of even a place or two, up or down, drastically affected my mood.

This is no way to live, writers. And yet, it’s somewhat inescapable.

After a few weeks of living by the rankings, I realized that I could at least put this nervous energy toward something productive.

If Amazon rankings were going to affect my mental state, I could at least understand how they were determined, and hopefully do something to get more control over mine.

I embarked on a quest to learn all I could about them.

Quick Links: Anthologies: How They Can Advance Your Writing Career

Quick links, bringing you great articles on writing from all over the web.

I love anthologies as a way of finding new authors. Alex J. Cavanaugh discusses how anthologies can help writers and has tips to make your anthology experience successful.  Anne R. Allen’s Blog… with Ruth Harris has the full details.

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Anthologies: How They Can Advance Your Writing Career

Anthologies - where too many chefs makes awesome sauce!
Anthologies – where too many chefs makes awesome sauce!

by Alex J. Cavanaugh

Anthologies are an excellent way for a writer to break into publishing. They can also do a lot to expand the audience for your existing titles. Blog ninja and Master and Commander of the Insecure Writer’s Support Group, Alex J. Cavanaugh, has edited several anthologies, and gives us the skinny on how they can help your career. 

Anthologies offer something for everyone – the authors, the readers, and the organizing team.

The Insecure Writer’s Support Group recently released its second anthology, Parallels: Felix Was Here. Previously, we’d put together The IWSG’s Guide to Publishing and Beyond.

Comprised of short essays from various IWSG members, the Guide was put together as free gift to our members and to any writer seeking assistance. The second anthology was the result of a yearly contest and offered the authors royalties. Both were a huge undertaking for the IWSG team to put together.

But the anthologies embody what the IWSG is all about – offering support and providing opportunities for writers at all levels to achieve their goal of being published. When you’re in an IWSG anthology, there’s a sense of family. All the winners become friends and offer support for each other. Watching that unfold is worth any amount of effort.

So, for anyone considering submitting to an anthology, putting together one, or even reading such a collection, I offer these tips and advantages.

Quick Links: 5 common audio book production misconceptions

Quick links, bringing you great articles on writing from all over the web.

Offering an audio book version of your story is a great way to add value to your eBook and also a way to attract a different type of fan.  To learn more check out Richard Rieman’s post over at Build Book Buzz.

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Guest post: 5 common audio book production misconceptions

Guest post: 5 common audio book production misconceptions

By Richard Rieman

Do you ever wonder if an audio version of your book is a good idea?

Maybe you listen to audio books – perhaps a Harry Potter book with Jim Dale doing more than 150 voices – and you think that it’s probably way too complicated or expensive.

Not necessarily!

It’s not as hard as you think if you do a little research and know what you’re getting into first. Like anything else in the book publishing business, the more you know about how to do it, the better your end product will be.

If you’re an audio books rookie, you’ll want to get smart about these five common audio book misconceptions now:

1. Audio books aren’t popular enough to make this worth my while.

E-book popularity is waning, but audio book listening on Audible grew 38 percent last year. Audio book sales growth is up 20 percent worldwide two years in a row.

Smartphone listening is the fastest growing method for enjoying audio books, so automakers such as Honda and GM are now including audio book apps from Audible and iTunes in new cars.

Audio books also have their own fan base, so it’s a way to sell more books.

Quick Link: Eight things booksellers would like self-published authors to know

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Ever thought about trying to get your book into a bookstore or hold an event? Niki Hawkes at The Independent has some tips for you that booksellers think you should know. There is also a podcast along with the story.

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Eight things booksellers would like self-published authors to know

We want YOU to sell your book!
We want YOU to sell your book!

Self-published authors are sometimes ill-prepared or don’t know what to expect when they approach booksellers about selling their titles, signing events, policy, etc. To be successful in pitching their books to booksellers, self-published authors should have a sense of the resources available to booksellers, what is appealing to them, and how to approach them. Here are eight things booksellers would like self-published authors to know.

Making sure your title is available for bookstores to order is an important first step

Bookstores don’t have access to all titles, and corporate stores like Barnes and Noble can’t sell your title unless it’s in its system and available from one of its distributors. Independent bookstores are much more likely to accept copies you bring from home, but each one is different, so it’s important to do some preliminary research. The more available your book is, the easier it will be to make sales.

Before setting up a book signing, do research on how to get your title accepted into the bookstores you are considering.

Quick Links: Why Authors Need To Know About Book Sales Cycles

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Among all the other things an author needs to know is that book sales follow a fairly predictable cycle. This is very important for your marketing plan and helpful for when to pick your book launch. Thank goodness C.S. Lakin on her Live Write Thrive site has some timeless advice for dealing with the books sales cycle.

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Why Authors Need to Know about Book Sales Cycles

May your sales look like this...

For this week’s Throwback Thursday, we’re looking at an excerpt from The Cycles of Book Sales by Anthony Wessel, a book industry veteran and founder of DigitalBookToday.com:

I read indie authors’ blogs about the lack of sales in the past months. Most indie authors have only been through one or maybe two holiday seasons. A book is a product. Just like with most products there is a sales cycle on a year-to-year basis.

Readers are still buying books in the same cycle as they always have. Just on a different medium.

Trend Lines Are Pretty Much the Same

The book industry has sales trend lines that have been consistent for the past forty years. Sales are relatively flat on a week-to-week basis for forty-six weeks out of the year. Slight sales increases are seen on the minor sales holidays. This means approximately the same number of books is being read in any given week compared to the previous year. The marketing efforts of authors and publishers generally do not increase the total number of books that are purchased. The marketing effort is to get the consumer to purchase your product (book) instead of the competitor. A great example is the car industry.

Sales boom for six weeks (holiday season). During the last ten days of the holidays, retail bookstores would often have sales for a day that would equal what they would do in a week during the rest of the year.

The digital book sales for the 2011 holiday was different. People received a lot of Kindles/tablets under the tree. The only problem was that they had no books on them to read. The result was a Christmas sales season that happened in January, February, and March for ebooks. This was very reminiscent of the PC computer days of the ’80’s and ’90’s. Families would get PCs under the tree and then would have to go out after December 25 to purchase software.

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

Quick Link: Which Social Media Channel Sells The Most Books?

Quick links, bringing you great articles on writing from all over the web.

If you are an author, you know the importance of social media. Especially when it comes time to try and generate exposure and sales for your books. So this article from on Bad Redhead Media will be of interest to you. She breaks down the different social media options and gives a few hints too.

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Which Social Media Channel Sells The Most Books?