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Jane Friedman, shares her experiences and costs of hiring a publicist. As an indie author, you should be willing to spend a little money on a great cover and a great editor, but is it worth it to spend more money on a publicist? What have your experiences been?
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I invested in a publicist to break into mainstream media, which led me to identify a number of online and print women’s media sites that would be perfect for my coming-of-age memoir and mother-daughter story. Of course I could have tried approaching these editors on my own, but that would have been time-consuming, and I didn’t have the established and nurtured contacts. Accidental Soldier has been featured with The Reading Room, Brit + Co, Writer’s Digest, Reader’s Digest, SheKnows.com, Working Mother magazine, Teen Vogue, and Seventeen—and that’s just a few. I would have never gotten that far on my own.
However, good publicists are not cheap. They command higher payment than a quality editor because they spend more hours over a longer time period working for you and your book.