Month: May 2015

The Path to Success

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This post by J.A. Konrath originally appeared on his A Newbie’s Guide to Publishing on 4/12/15.

On the surface, the path to becoming a successful writer has three key components.

1. Write a great book.

2. Do whatever you can to make that book a success.

3. Repeat steps 1 and 2.

Like all paths, just because the path exists doesn’t mean you’ll be able to follow it. There are known routes up Mount Everest, but there are no guarantees you’d make the summit no matter how good you are or how hard you try. Even the best mountain climbers must deal with the unpredictability of weather, among many other bad things that can happen.

Luck is always a factor.

Even if you’re an Olympic gold medalist with natural talent and years of training, you were lucky no one was better than you at that time. Because all records get broken. Someone always winds up being better.

Hell, you were lucky a bunch of Greeks thought it was a fun idea to compete in sports thousands of years ago. Without them, you’d be doing something else.

Keeping the luck factor in mind, let’s review those three points.

 

Read the full post on A Newbie’s Guide to Publishing.

 

May 2015 Author Earnings Report

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This post originally appeared on Author Earnings in 5/15.

Welcome to the May 2015 Author Earnings Report. This is our sixth quarterly look at Amazon’s ebook sales, with data taken on over 200,000 bestselling ebooks. With each report over the past year and a half, we have come to see great consistency in our results, but there is always something new that surprises us. Often, it’s something we weren’t expecting, like the massive shadow industry of ISBN-less ebooks being sold, or the effect Kindle Unlimited has on title visibility. This time, we went into our report curious about one thing in particular. But we were still not prepared for what we found.

If you’ve been shopping for ebooks on Amazon lately, you may have seen this new addition to many ebook product pages:

Nelson Book

This announcement can be found on ebooks from several of the largest publishers, and it appears to serve as both an apology from Amazon and also a shifting of the blame for high ebook prices. Amazon has stated in the past that they believe ebooks should not cost more than $9.99. Self-published authors are no doubt familiar with this price constraint, as their royalties are cut in half if they price higher than this amount. But after a contentious and drawn-out negotiation with Hachette Book Group last year, Amazon relinquished the ability to discount ebooks with several publishers. Prices with these publishers are now set firmly by them.

 

Read the full report on Author Earnings.

 

Facebook Ads: Should Indie Authors Buy Them?

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This post by Frances Caballo originally appeared on his The Book Designer on 5/14/14.

If you have a Facebook page, have you noticed that fewer of your posts are reaching your fans’ news feeds?

You’re not alone. As Facebook moves further in the direction of monetization, and as it adjusts its algorithm, fewer of our Facebook page posts are reaching our fans.

Facebook’s reasons for the recent improvements make sense to some extent. A brand page (also called a company page or an author page) you liked when you were 37 may not be a page you have any interest in when you’re 42. Similarly, a friend you were close with four years ago could have moved away and may no longer be in your tight social sphere.

Facebook whittles your news feed to reflect your changing preferences based on your actions in the form of Likes, Shares and Comments.

According to a February 2014 Pew Research Center report, half of all adult Facebook users have more than 200 friends in their network. Users who are 29 and younger have even more.

In addition, last year AllFacebook reported that the average user had liked 40 pages but that figure is higher for residents of the United States, where the average user likes an estimated 70 pages.

In light of these numbers, Facebook assumes that the average user doesn’t have sufficient time to review every post from every friend and author page they’ve liked in the past several years. So the network steps in and determines which friends you’d prefer to hear from, based on your most frequent interactions, and decides which of your own posts from your Facebook page will appear in your fans’ news feeds.

In other words, if all of your fans don’t engage with your page on a regular basis, fewer and fewer over time will see any of your carefully written Facebook posts.

 

Research Proves that Organic Reach on Facebook Is Plummeting

 

Read the full post on The Book Designer.

 

Author Branding: How to Get Started

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This post by Janine Savage originally appeared on Write Divas on 5/4/15.

We’ve all heard the advice to create your brand as an author, but what exactly is author branding? Being an author is so much more than just the books your write. It’s about your image in the real world and online in the cyber world. The Internet has made it possible for people to connect with people around the world and to create an online persona, all from the comfort of our homes. As an author, it’s a good idea to consider what your image or “brand” as an author is. But first you’ll need a few things to get your author branding started.

 

It’s All in the Name

Have you decided on a pen name or do you want to publish under your real name? The arguments for and against for each path are valid. What it boils down to is which path is right for you.

Pen Names: You keep your private life somewhat private. If your real name is hard to pronounce or unusually long, a pen name might be right for you. If you write for more than one genre, say steampunk, Viking romance and horror, the use of pen names makes it easier for your fans who read your steampunk books to follow you and not get mixed up with your books in the horror and romance genres. Some notable examples of authors who use pen names for different genres are Eleanor Robertson, who writes as Nora Roberts (romance) and J.D. Robb (romantic suspense), and Joanne Rowling, who writes as J.K. Rowling (fantasy) and Robert Galbraith (crime fiction).

Real Name:

 

Read the full post on Write Divas.

 

One Rule To… Er… Rule Them All

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This post by Greta van der Rol originally appeared on Spacefreighters Lounge on 4/16/15.

On Facebook I belong to a number of different writers’ groups. Recently, this meme was posted on one of them.

Elmore Leonard on writing

There is nothing more likely to have me doing expletives deleted than seeing a list of “thou shalts” telling prospective authors that this is how they have to do it. Especially with a famous name tagged on to the end. Don’t get me wrong, GENERALLY speaking, I would agree that each of these points deserves consideration. But the only one that is really, absolutely, no-holds-barred, TRUE is number…

See if you can work it out.

I particularly object to the word NEVER in these ‘rules’. Never is black and white. Let’s look at the ‘nevers’ in this list.

 

Read the full post on Spacefreighters Lounge.

 

How Keywords, Machine Learning Unlock Book Discovery

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This post by Jim Bryant originally appeared on Publishing Perspectives on 5/4/15.

Jim Bryant of Trajectory.com argues that advancements natural language machine processing leading to keywords may unlock a revolution in book discovery.

Leading publishing industry analysts started highlighting the increasing urgency of developing better “book discovery” practices more than ten years ago. Several years ago, this issue was highlighted as one of the biggest challenges facing the future of the publishing industry. Today, no one in the publishing world is seriously debating the relevancy of “book discovery.”

The challenge of “book discovery” is highlighted by the well-accepted facts surrounding the notion that never before in history have so many books been available to so many readers.

– Hundreds of thousands of backlist titles are being released by publishers.

– Hundreds of thousands of self-published books are being offered by ebook retailers and self-publishing platforms.

– Hundreds of thousands of titles from foreign publishers are making their way into domestic supply chains.

 

Read the full post, which includes informative charts and graphics, on Publishing Perspectives.

 

Are You an Overworked Freelancer? 10 Key Moves to Avoid Burnout

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This post by Carol Tice originally appeared on Make A Living Writing.

Many writers tell me they wish they could find even one client. But today, I want to talk about the other side of the coin.

Once you get rolling in freelance writing and word starts getting around about your talents, you can quickly find yourself overbooked, overworked, and exhausted.

I recently had a chat with freelance writer Alyssa Ast about this on my Facebook chat — she was getting overloaded, and her personal passion writing projects were sitting idle. She’s got a passel of young kids to care for, too.

And she was nearing her breaking point.

 

A tale of overwork

Here’s Alyssa’s story:

“Basically, things have taken off, which has left me working 16 hour days — and I don’t know how much longer I can keep it up.

“I’ve cut all of the small fish and narrowed it down to three well-paying clients– two full-time contracts and a part-time one. I don’t want to put all of my eggs in one basket [and cut down to one client], as the main breadwinner. We NEED my income.

“I refuse to outsource, because I don’t trust anyone to produce the quality I expect or my clients expect. I thought cutting out the small clients would help more than it has. I’ve scheduled everything out to a T, but as soon as I start to get my head above water, I get slammed again.

“How can I keep my sanity without losing my income? I am open to just about anything at this point.”

This is a good problem to have — you’re in demand! But we all need a personal life, too, and some downtime.

How can you turn this around and stop being an overworked freelancer? Here are my tips:

 

Read the full post, which includes specific tips for coping with burnout, on Make A Living Writing.