Author Branding: How to Get Started

This post by Janine Savage originally appeared on Write Divas on 5/4/15.

We’ve all heard the advice to create your brand as an author, but what exactly is author branding? Being an author is so much more than just the books your write. It’s about your image in the real world and online in the cyber world. The Internet has made it possible for people to connect with people around the world and to create an online persona, all from the comfort of our homes. As an author, it’s a good idea to consider what your image or “brand” as an author is. But first you’ll need a few things to get your author branding started.


It’s All in the Name

Have you decided on a pen name or do you want to publish under your real name? The arguments for and against for each path are valid. What it boils down to is which path is right for you.

Pen Names: You keep your private life somewhat private. If your real name is hard to pronounce or unusually long, a pen name might be right for you. If you write for more than one genre, say steampunk, Viking romance and horror, the use of pen names makes it easier for your fans who read your steampunk books to follow you and not get mixed up with your books in the horror and romance genres. Some notable examples of authors who use pen names for different genres are Eleanor Robertson, who writes as Nora Roberts (romance) and J.D. Robb (romantic suspense), and Joanne Rowling, who writes as J.K. Rowling (fantasy) and Robert Galbraith (crime fiction).

Real Name:


Read the full post on Write Divas.