Month: June 2014

7 Things the Most-Highlighted Kindle Passages Tell Us About American Readers

by

This post by Jospeh Stromberg originally appeared on Vox on 5/30/14.

Conventionally, the most common way of gauging the most popular books in America has been looking at the New York Times’ bestsellers list.

But as we shift from reading on paper to screens, there’s an interesting new option: Amazon’s lists of the most-highlighted passages and most-highlighted books on Kindles around the world.

When you read on a Kindle, you can highlight passages, the same way you might highlight text in a physical book. The passages you highlight are all collected in one place, accessible either on the reader or a computer.

But Amazon also collects data on what its readers highlight most. The resulting most-highlighted lists are a fascinating record of reading as a whole.

There are some limitations to the data: it’s only for people who read on Kindles, and use them for highlighting. The data is extremely heavily skewed towards American readers (Amazon isn’t saying whether they include international data, but it looks like they don’t). And some books don’t lend themselves to highlighting quite as much, which is why many of even Amazon’s bestsellers don’t appear on the lists.

But it’s also true that some books get bought and end up on bestseller lists, but aren’t actually read — whereas these lists are a terrific record of what we might nowadays call reader engagement. They reveal not just what books are read, but what part of books are read — and even tell us a little about what people are thinking about as they do their highlighting.

Here are seven things the lists tell us about Americans reading today.

 

Click here to read the full post on Vox.

 

6 Reasons To Write A Short Story

by

This post by Julie Glover originally appeared as a guest post on Writers In The Storm on 5/30/14.

As a novel reader, I always believed I was meant to write full-length books. Yet I find myself entering the self-published market with a collection of short stories instead.

I wrote the first one on a lark—merely a story premise I wanted to get out of my system. But I liked the result so much, I started another. And then I got hooked, eventually completing six young adult paranormal shorts.

6 reasons you might consider writing a short story:

 

1. Writing short stories hones your skill for writing lean—a skill that will help you craft more effective scenes in a novel.

The limited space of short stories requires the writer to stick to what must be included and leave the rest behind. Mastering storytelling in short form can help you see your novel in a different light.

After working on short stories, I returned to edits on my book and suddenly recognized sections and scenes that didn’t pull their weight. Now that I better understand how to pack punch into a shorter word count, I can transfer that skill to writing longer fiction and create a more power-packed novel.

 

2. Short stories appeal to the our fast-paced lives.

It’s tempting as authors to expect everyone to be voracious readers like us, toting around thick books or an entire library on our e-reader. But today’s world is fast-paced, and many people simply don’t have time or make time to read a full novel. They might, however, be able to get through a short story and satisfy their urge for fiction.

A short story can be read on the subway or bus to work, while waiting to be seen in a doctor’s office, or in those few minutes to yourself at night before you crash into sleep.

Shorts appeal to our overfull schedules and keep readers reading.

 

Click here to read the full post on Writers In The Storm.

 

Writer Victory!—Yearning, Empathy, & How Political Correctness is Killing Diversity in Literature

by

This post by Kristen Lamb originally appeared on her blog on 6/4/14.

After deviating last week, today we tackle the final letter in our Writer Acrostic. Thus far, we’ve covered: V is for Voluntarily Submit. Anticipate trials and challenges and understand there is far more strength in bending than breaking. I was for Identify Problem Areas. We can’t fix what we fail to acknowledge. Our profession hinges on us writing better today than we did yesterday. C was for Change Your Mind. We can only achieve what we can first conceive. Make your mind and set it and keep it set.

T was for Turn Over our Future. When we let go of things we can’t control, we’re far more powerful to drive and direct that which we can. R was for Remember Writers are Magicians. This isn’t a hobby or “playtime.” Our society is only as evolved as the artists who drive the change. Show me a country without writers and I’ll show you a country doomed.

Y stands for Yearning. Natural talent has very little to do with being a great writer or a successful writer. We have to want the dream. I can teach you guys structure, technique, POV, etc. but I can’t do the work for you. You have to want it.

Over Memorial Day, Hubby and I watched Lone Survivor. There was a really neat quote in the intro: “Anything worth doing is worth overdoing. Moderation is for cowards.”

 

A Writer’s Work is Never Done

Unless I’m sleeping, I’m always on the job. Even then, y’all should be privy to some of my dreams. Since my fiction involves a lot of complex science, it’s not uncommon for me to bolt up in the middle of the night with an A-HA! I make a joke that I do my best work while sleeping.

One of the reasons I tell writers NOT to start a writing blog is that teaching writing and writing are two completely different skill sets. Writers are not necessarily good teachers. In fact, I will go so far as to say some of the most brilliant authors I’ve ever met were dreadful teachers.

I remember being at Thrillerfest and one of the mega-authors (who I won’t name) had somehow been coaxed into teaching a class. This was a writer I…worshipped. BRILLIANT man.

I battled for a spot right in the center so I could take notes and learn all I could. The poor author, though? I was waiting for him to chew off his own leg to escape. He kept saying things like, “Well, I don’t know how I do it. I just…do it.” *looks at watch* *looks for fire exit*

 

Click here to read the full post on Kristen Lamb’s blog.

 

Amazon vs Hachette and the Erosion of Author Solidarity

by

This post by Mary W. Walters originally appeared on her The Militant Writer site on 6/7/14.

Writers need to remember that both sides are making more money from our talent than we ever can.

Like many other writers, I am caught in a sticky predicament when it comes to the battle between Amazon and the publisher Hachette, in that supporting what is growing into a cause célèbre for many traditionally published authors means diminishing our own work and reducing our (mostly paltry) incomes.

For those who have missed this story, Amazon has begun to delay the delivery of books by Hachette authors significantly, and to create impediments on searches for Hachette books on the Amazon site: apparently due to a dispute between the two companies over ebook pricing. (See the LA Times for details.) No less a celebrity than Stephen Colbert is now urging all of us to boycott Amazon in support of Hachette authors, of which he is one. The New York Times is outraged. So are many noted writers (Martin Gladwell and James Patterson are two, both also published by Hachette) and several writers’ organizations.

Those of us who are caught in the middle of this firestorm are primarily established writers who have chosen to go the self-published route for some or all of our new or out-of-print titles, and to use Amazon as our publishing partner. Typically, we ourselves have had books published with traditional presses in the past, and as a result we have strong connections (e.g., through membership in writers’ organizations) and even long-term friendships with other authors who are still published only by established presses. These presses include not only Hachette but all publishers who could receive similar treatment from Amazon in future, which is most of them. Solidarity is at stake here, and in a pre-self-publishing world, we would have easily and strongly stood together. Now, over this issue and several others related to it, such strength in unity is impossible.

 

Click here to read the full post on The Militant Writer.

 

3 Strategies For Repurposing Content

by

This post by Alyssa Kritsch originally appeared on the Hootsuite blog.

One of the biggest challenges for marketers today is how to create great content. Quality content is not only an effective tool to acquire new customers, but increase brand awareness and position your organization as a thought leader in your industry.

To develop valuable content means having a content strategy that leverages your brand’s core ideas and the ability to repurpose content allows marketers to produce more collateral with less research.

Here are a few quick strategies to think about when repurposing content:

 

Create Longevity

The goal of evergreen content is to create something thats lifetime extends beyond the time taken to write it. This means, the time you spend writing will be made up in months of content value.

 

Start With an Idea

Start with a core idea, usually as a solution to either a common customer question or a vertical target audience. As an example, let’s say the core idea is data and metrics analysis.

Visualize a mind map of all the possible mediums and audiences the idea could be written for. When you create content with the specific purpose of repurposing it, you allow yourself to effortlessly add value each time you re-work the piece.

 

Leave Room to Build

 

Click here to read the full post, which includes more on the Create Longevity bullet point as well as two additional content repurposing strategies, on the Hootsuite blog.

 

Switch Character POV to Write Better Dialogue

by

This post by Ksenia Anske originally appeared on her site on 6/4/14. Note that this post contains strong language.

I’m reading Crime and Punishment by Dostoevsky right now, and it’s taking me a sweet sweet time. Because. I’m trying something new. Don’t ask me where I picked up this idea, I actually don’t remember. I started doing it at the end of writing the 2nd draft of IRKADURA (and today is the day I’m starting to write the 3rd draft! Ahhh!! AHHH!!! I’m so fucking scared!!!). Here is what it looks like (and it actually legitimately helped me write better dialogue, I swear, has been confirmed by a NY Times Bestselling author). Are you ready? When I read, at every line of dialogue, I pause and get inside that character’s head, THEN I read the line. Like, literally, remember the movie Being John Malkovich? Yeah, like that. Or, think of it this way. Think like a movie director. Imagine the shots. So, switch between camera angles. Rotate the whole scene in your head in 3D. That’s what it looks like to me. I become that character, for that one particular line of dialogue she or he (or IT?) says. Then, when the other character answers, I switch again. I get out of the first character’s head and get inside the second character’s head. It’s hard. It takes me time to pause and force myself to do it, and to switch the scene view in my mind. I also do something else. If there are more characters, I pause and hop inside their heads too, just to see what they see, even if they don’t do anything. It takes forever! But it’s worth the effort! Here is why.

SWITCHING POV WILL MAKE YOUR DIALOGUE REAL.
It totally will. You will see what is going on in real time, pick up real emotions your characters are experiencing, pick up nuances you haven’t seen.

 

Click here to read the full post on Ksenia Anske’s site.

 

Marketing Lessons from Mad Men

by

This post by James Scott Bell originally appeared on The Kill Zone blog on 6/1/14.

On a recent episode of Mad Men, “The Monolith,” a huge IBM computer is being installed in the offices of Sterling Cooper & Partners. Don Draper, reduced to hack work as some sort of vindictive punishment, watches from his office.

A character named Lloyd is overseeing the installation. Taking a smoke break, Lloyd asks Don if advertising really works.

Don says, “It helps if you have a good product.”

Boom. All advertising wisdom and marketing strategy must ultimately be filtered through this one non-negotiable. You’ve gotta have a good product, a quality thing to sell.

This is as true for books as it is for Brylcreem. You can pour all the time and money you want into getting the word out, but that only gets you an introduction. To succeed people have to like your product enough to become a repeat customer.

So how do you know when you have a quality book? Here’s one way:

 

Click here to read the full post on The Kill Zone blog.

 

The War on Amazon is Big Publishing's 1% Moment. What About Other Writers?

by

This post by Barry Eisler originally appeared on The Guardian on 6/4/14.

More people are buying more books than ever, and more people are making a living by writing them. Why do millionaire authors want to destroy the one company that’s made this all possible?

As an author of ten novels – legacy-published, self-published, and Amazon-published – I’m bewildered by the anti-Amazon animus among various establishment writers. James Patterson pays for full-page ads in the New York Times and Publishers Weekly, demanding that the US government intervene and do something (it’s never clear what) about Amazon. Richard Russo tries to frighten authors over Amazon’s “scorched-earth capitalism”. Scott Turow conjures images of the “nightmarish” future that Amazon, “the Darth Vader of the literary world”, has in store for us all. And “Authors Guild” president Roxana Robinson says Amazon is like “Tony Soprano” and “thuggish”.

These are strange things to say about a company that sells more books than anyone. That singlehandedly created a market for digital books, now the greatest source of the legacy publishing industry’s profitability (though of course legacy publishers are sharing little of that newfound wealth with their authors). That built the world’s first viable mass-market self-publishing platform, a platform that has enabled thousands of new authors to make a living from their writing for the first time in their lives. And that pays self-published authors something like five times as much in digital royalties as legacy publishers do.

I can think of at least several explanations for the strange phenomenon of authors – and an entity calling itself the calling itself the “Authors Guild” – railing against a company that sells so many books, that treats authors so well, and that has created so many new opportunities for writers. Basically: equating the various functions of publishing generally with the legacy industry specifically; blaming Jeff Bezos for technology; and experiencing judgment clouded by self-interest.

 

Click here to read the full post on The Guardian.

 

BREAKING NEWS: Media Still Sexist In Reporting of Romance Industry

by

This post by Heidi Cullinan originally appeared on her Amazon Iowan blog on 5/2/14.

I write gay romance novels.

That statement contains three concepts: I write fiction. I write romantic stories. I write gay male protagonists. It is often assumed by my readership and my heterosexual peers that the greatest “shocker” in that list is that I’m a married female in the Midwest writing gay fiction. But the sad truth is that’s merely an eyebrow-raiser, usually begging the inquisitor to ask me more about why, and how that works. In fact, the “gay” factor in my declaration of what I do for a living is a buffer. Because when I say I’m an author, everyone gets excited. When I say I write gay fiction, everyone is intrigued.

When I say that I write love stories, noses wrinkle, and disdain is rampant.

The year is 2014, and we’ve come a long way, baby, but much as Cliven Bundy can tell you all about “the negro,” the international media and everyone at peace with our two-faced, condescending patriarchal culture, those romance novels are trashy bodice rippers. The men and women who read them write them, produce them, promote them, maintain a billion-dollar industry via them—they’re all silly, and sex-crazed, and if they aren’t fat spinsters in curlers eating ice cream in the middle of too many cats, they’re definitely that type of ridiculous person at heart.

Because today when it was announced that Harlequin Enterprises, who advertise themselves as “We Are Romance,” was sold to News Corp, we didn’t receive reporting on what such an unexpected, potentially industry-changing merger would mean, or what this did to the outstanding lawsuit against Harlequin. We didn’t get gravity and insight, or attempts at insight into what this might mean—not often, not overall.

 

Click here to read the full post on Amazon Iowan.

 

The Power of Not Enough

by

This post by Nick Stephenson originally appeared on his site on 3/22/14.

I listened to an interesting podcast yesterday over at Rockingselfpublishing.com, featuring indie heavyweight Russell Blake. If you’ve got a spare 55 minutes, go have a listen – or check out the key points in the accompanying commentary – you’ll be glad you did. The podcast got me thinking:

How do we know when we have succeeded at something? How do we set realistic goals? More specifically, when it comes to selling books, how much is enough?

Russell cites James Lee Burke as a perfect example of getting exactly what you want out of this business. Burke writes in his own unique style, he doesn’t pander, and he has a solid, long-term sales record that most of us would give our right arms for. But, in Russell’s words, he’ll never sell like Dan Brown or James Patterson. But that’s okay. That’s not the point of what he’s trying to accomplish.

So what does this mean for the average indie author? In my experience, “enough” is almost impossible to quantify without some very clear (and achievable) goals. I remember, just starting out, when I’d be overjoyed to see 50 book sales a month. Then 100. More recently, 1,000, or even more on a Bookbub month. And, every month, I think to myself “this could be better.”

But how much better? Will I be satisfied with 2,000 sales a month? 5,000? 10,000? I realised I didn’t know where the line was. Although I’ve been lucky enough to see my work being read in all over the world (mostly in the US – thanks, guys!) I came into this game not expecting much – and, as a result, had no “end game” in mind.

 

Click here to read the full post on Nick Stephenson’s site.

 

Jane Austen Read Her Reviews… and Kept Notes on Them

by

This post by Sal Robinson originally appeared on the Melville House blog on 5/22/14.

Some authors refuse to read their reviews. And then there’s Jane Austen. Who not only, it turns out, listened to what her friends and acquaintances had to say about her books, both positive and negative, but also took notes on it.

Austen’s notes are part of a cache of 1,200 documents that the British Library have drawn out of their Victorian and Romantic collections and are now highlighting on their website with all kinds of supplementary bells and whistles—contextualizing essays, documentary films, and images of primary sources ranging from manuscripts to illustrations to advertisements, broadsides, and the occasional dancing manual.

Austen appears to have compiled the reactions of her readers from letters, hearsay, and direct conversations and recorded them on a set of closely written pages around 1815, before her death at the age of 41, two years later.

 

Click here to read the full post on the Melville House blog.

 

12 Most Fierce Ways to Protect Your Blogging Time

by

This post by Linda Dessau originally appeared on 12Most on 5/20/14.

Blogging can easily fall off your to-do list when you’re faced with other pressing tasks in your business and life. Yet blogging only works if you do it consistently and you do it well.

Since achieving both those things requires time you don’t think you have, here are 12 ways to set and protect that time.

 

1. Put it first
While it seems counterintuitive, try working on your blogging tasks before client tasks or business development. This may be the only way to keep blogging from getting pushed behind your other priorities. Then, let the accomplishment of making progress on your blog fuel your confidence (and grow your business!) all day long.

 

2. Schedule it as an appointment
Simply setting the intention to blog will not make it happen. You need to clarify when you will blog, and get it onto your calendar. Treat this the same as you would any other important commitment.

 

3. Say no to yourself
If you feel so overloaded with tasks that you can’t imagine taking even 20 minutes at the start of each work day, there is too much on your plate and something has to give. This is a life issue, not a blogging issue, and the rest of your life will be ever so grateful to your blog if [you] stop taking on too much — and start delegating some of what’s already there.

 

Click here to read the full post on 12Most.

 

10 Things You Need To Know About Publishing FanFic on Amazon

by

This post by Tara Maya originally appeared on her Tara Maya’s Tales site on 6/27/13.

Amazon is rocking the publishing world once again with a brand new kind of publishing: legal fan fic. Okay, there have been licensed novels before… Star Trek novels, Star Wars novels, movie novelizations… but this is far more accessible.

It’s called Kindle Worlds. Right now, there are only about twelve Worlds available to write in. Some biggies, like Harry Potter and Twilight, are not on the list. A few are television worlds, a few are author’s own worlds (such as Wool).

However, before you break out dancing and toss your Snape and Legolas slash romance/adventure into the ring, there are a few things you need to know about publishing fan fiction with Amazon.

 

1. This is not self-publishing, as with KDP.

Amazon’s self-publishing platform, KDP, allows authors to keep all rights to their own works. Amazon takes a cut of the royalties as a distributor, but Amazon is not the publisher. With Kindle Worlds, “All works accepted for Kindle Worlds will be published by Amazon Publishing.”

That said, this doesn’t seem intended to be as exclusive as the Singles program. Amazon wants your content, as long as it’s not something they will be sued over.

 

2. The steps seem pretty easy.

 

Click here to read the full post on Tara Maya’s Tales.

 

Neal Pollack on Rebounding From Massive Hype and Six-Figure Deals to Online Publishing

by

This post by Nathan Rabin originally appeared on The A/V Club on 3/14/13.

In Money Matters, creative people discuss what they’re not supposed to: the intersection of entertainment and commerce, as well as moments in their lives and careers when they bottomed out financially and/or professionally. 

The artist: Neal Pollack appeared in the national consciousness as part of the talented group of writers and editors that gravitated to McSweeney’s, Dave Eggers’ publishing empire. In 2000, The Neal Pollack Anthology Of American Literature—a collection of satirical pieces centering on the fictional “Neal Pollack” persona, a larger-than-life spoof of macho world-beaters like Ernest Hemingway and Norman Mailer—became the first book published by McSweeney’s publishing arm. (The book was later re-published by HarperCollins.) A satirical rock novel, Never Mind The Pollacks, followed in 2003, and was followed by 2007’s Alternadad, a memoir about his experiences raising his son. Alternadad generated tons of publicity and human-interest stories about hipster parenting, in addition to generating interest from the television and film industries. But the book’s sales failed to match its buzz, and television and film adaptations didn’t pan out.

Pollack published a yoga memoir, Stretch, in 2010, but over the past two years he has devoted much of his time and energy to writing mysteries for new publishing paradigms. In March of 2011, Pollack self-published the Kindle release JewBall, a period basketball mystery that attracted the attention of Amazon’s Thomas & Mercer mystery imprint, which reprinted it as a download and a paperback. Pollack followed it up with another mystery for Thomas & Mercer, in this case a yoga-themed book called Downward-Facing Death that Amazon released in serialized installments; it’s now available in its entirety as both a Kindle release and a paperback. Sequels to both mysteries are in the works.

The A.V. Club: What was your relationship to money as a child? 

Neal Pollack: When I was 7 years old, we moved to Paradise Valley, Arizona, which is a very wealthy suburb of Phoenix. In fact, I’d say it’s a very wealthy suburb of Scottsdale. And this wasn’t the Paradise Valley that was described in—this is a very dated movie reference—Pump Up The Volume, the Christian Slater movie. This was the town of Paradise Valley. In the movie it was called Paradise Hill. The town of Paradise Valley that attracted such exclusive real estate that there’s not commercial real estate in it to this day. It’s best known as where Camel Back Mountain is, and there may be a couple of boutiques on one of the streets and then there’s the Barry Goldwater Memorial. So that’s where I grew up. My father was a hotel executive and, at the time we moved there, there were no paved roads in the section where we lived. Every house had to have acres of desert land, and that’s still the case. Not our immediate next-door neighbors, but the family down the dirt road were the heirs to the Campbell’s Soup fortune. They were billionaires, multi-billionaires. My family wasn’t anything like that, but my dad had a very good corporate executive job.

Then, in 1979, he lost that job. We suddenly went very quickly from being upper-middle class to really struggling financially. And that had a big impact on me, because I watched my parents really struggle with having to pay bills and buy groceries and find work.

 

Click here to read the full post on The A/V Club.