3 Strategies For Repurposing Content

This post by Alyssa Kritsch originally appeared on the Hootsuite blog.

One of the biggest challenges for marketers today is how to create great content. Quality content is not only an effective tool to acquire new customers, but increase brand awareness and position your organization as a thought leader in your industry.

To develop valuable content means having a content strategy that leverages your brand’s core ideas and the ability to repurpose content allows marketers to produce more collateral with less research.

Here are a few quick strategies to think about when repurposing content:


Create Longevity

The goal of evergreen content is to create something thats lifetime extends beyond the time taken to write it. This means, the time you spend writing will be made up in months of content value.


Start With an Idea

Start with a core idea, usually as a solution to either a common customer question or a vertical target audience. As an example, let’s say the core idea is data and metrics analysis.

Visualize a mind map of all the possible mediums and audiences the idea could be written for. When you create content with the specific purpose of repurposing it, you allow yourself to effortlessly add value each time you re-work the piece.


Leave Room to Build


Click here to read the full post, which includes more on the Create Longevity bullet point as well as two additional content repurposing strategies, on the Hootsuite blog.


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