Book trailers are a great way to get future readers interested in your story, especially if you do it the right way. With the algorithm changes on Facebook, you actually will get more results if you can use video to reach people.
The Ultimate Guide to Book Trailers: How To Produce a Killer Book Promo Video
By Julia Drake
Consider these stats: Video racks up over 22 billion daily views. It increases the organic reach of social media content by over 100%, compared to photos or text. It ranks toward the top of the first page in Google searches, is popular across demographics, and builds an instant emotional connection with your audience.
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:
What’s the big deal with video?
Read the full post at Writer’s Digest
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by Dean Wesley Smith
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Today, I am talking with Nick Stephenson. Nick is a bestselling author of fiction and nonfiction. Plus, he teaches new authors how to find their first 10,000 readers. Nick is a good friend of mine, and when we talk we geek out on things like marketing and audience building. We are always on Skype sharing our best stuff with each other. So I thought I should have him on the show to share these things that he does so well.
By 
When my first novel was published in 2013, all I knew was that I wanted to tell stories for a living. I’d grown up seeing Stephen King, Ray Bradbury and Anne Rice do it, and, having gotten paid $25 for the publication of a short story in Scholastic magazine when I was still in middle school, I’d had a little taste of doing it myself. But I had the idea that what my readers were most interested in was the story I was telling, and that they didn’t really care about ‘the man behind the curtain.’
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