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I write because I love stories and find the act of writing to be very satisfying. It is not, unfortunitly, how I pay the bills and I doubt will ever be. I am ok with that. But if you are looking to make any money from your writing, you need to be able to market effectively. Self-Publishing School has a great overview of book marketing!
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Book Marketing: How to Skyrocket Sales of Your Book
Just because you wrote a new book doesn’t mean that your book is guaranteed to sell. Even if it’s the next Great American Novel, it won’t be a success if it doesn’t get into the collective conscious of the public. This is why your book needs good marketing tactics to back it up.
Marketing takes planning, organization, and consistent action; it’s hard work. But the good news is that marketing is also about fostering connections and relationships, which can be rewarding to you and your fan base. And since you’re the one who knows your book from cover to cover, your backstory, your reasons for writing it, and who your ideal reader is, it’s your duty to put a plan in place to best connect with your intended audience and share your story.
We know, we know…you’ve put a ton of effort into writing, editing, and getting your book ready for publication that the thought of adding another layer of “work” is not the most appealing idea.
But realize that if you launch your book without a marketing plan, FAR fewer people will read it. It will hamper the success of the book you’re working on now, as well as others you plan on publishing in the future. So if you dream of becoming a New York Times bestselling author, or if you want your book to help you reach other lifestyle goals, a book marketing strategy is your essential key to success.
Read the full post on Self-Publishing School!