Quick Link: Adjusting your Vision: Linking Author Identity and Author Brand

Quick links, bringing you great articles on writing from all over the web.

Clay Gilbert posting at Writers And Authors has some great thoughts on how to improve your brand. This is especially good reading for new authors trying to get established, although more experienced authors will find some good information they just might have missed.

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Adjusting your Vision: Linking Author Identity and Author Brand

by Clay Gilbert

When my first novel was published in 2013, all I knew was that I wanted to tell stories for a living.  I’d grown up seeing Stephen King, Ray Bradbury and Anne Rice do it, and, having gotten paid $25 for the publication of a short story in Scholastic magazine when I was still in middle school, I’d had a little taste of doing it myself.  But I had the idea that what my readers were most interested in was the story I was telling, and that they didn’t really care about ‘the man behind the curtain.’

In today’s literary world, that kind of thinking is wrong.

Readers today are inundated with choices and competition for their attention, and for their money.  If you’re a new author today, taking your first steps into the publishing marketplace, you’re competing not only with thousands of already-established authors, many of whom have best-selling reputations, but also with word-of-mouth and Internet buzz about other new writers as well.

Read the full post on Writers And Authors!


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