Month: December 2013

How To Grab, Delight Or Shock Your Readers Right From The Start

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This post, by Alan Rinzler, originally appeared on his The Book Deal: An Inside View of Publishing site on 10/8/13.

“Every time mama came down on that shabby floor, the bullet lodged in my stomach felt like a hot poker.”

Claude Brown and I hunted through his manuscript for two days to find that moment and move it to the opening of his classic Harlem memoir Manchild in the Promised Land.

We wanted to detail the true grit of getting shot at age 13 while dealing drugs at a fish and chips joint, and to include the emotional drama of his mother jumping up and down in despair. We added the hot poker detail to scorch the reader’s sense of sight, sound, and visceral pain. We hoped this start-up moment would persuade them to buy the book. And if 4 million copies sold in 14 languages is hard evidence, something must have worked.

 

The importance of first pages

The first pages of your story create an instant impression of its quality and value. Agents, acquisition editors, reviewers and potential buyers standing in a store or scanning the First Pages feature on Amazon – are all going to keep reading or skip to the next candidate, depending on how they respond to your opening.

As a developmental editor, I often work with authors to reconstruct, revise, and create completely new openings. It’s a challenge editors face often, and it’s one of the most essential. Here are some of the main issues and how to solve them.

 

How to begin your book

The first sentence of your book must have compelling emotional energy, whether it’s the magnetism of the narrative voice, the wit of the smart dialogue, or the evocative description of the dramatic environment.

But an opening to a story is more than just one sentence, no matter how brilliant. That’s only the first step in getting the reader’s attention. Next you need to develop the whole scene.

 

Four techniques for creating a great opening

1. Start with a moment that changes everything

As the author, you know how the story will evolve, but your reader doesn’t. Therefore, you can write an opening that throws everything up in the air, creating a whole new universe of anticipation in the reader’s imagination.

 

Click here to read the rest of the post on The Book Deal.

 

25 Things Every Indie Author Should Know

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This post, by Nenia Campbell, originally appeared on her Goodreads blog on 1/13/13.

1. If you are vending inferior goods, don’t be surprised if you don’t have any takers. You wouldn’t buy moldy food or a shirt that’s falling apart, right?

2. Do set your book at a reasonable price. Cheaper is probably better. People are more willing to branch out and experiment if the cost to them is low.

3. Your readers are not walking bags of money. Don’t treat them as if they are. They are people with thoughts, feelings, and opinions, and their respect and interest must be won, not wrested.

4. Big egos are lethal. If you are your own worst critic, nothing anyone says will bother you and advice will be easier to stomach if you admit to yourself that you are not perfect.

5. What happens on the internet does not stay on the internet. Anything you say can and will be held against you. Don’t be a jerk. Not just because you’ll inevitably get caught, but also because it’s just not professional.

6. Don’t take your readers for granted. Having a steady following doesn’t mean people won’t notice when you let your writing go.

 

Click here to read the rest of the post on Nenia Campbell’s Goodreads blog.

 

Kindle Singles and the Future of Ebooks

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This post, by Joe Wikert, originally appeared on his Digital Content Strategies blog on 10/21/13.

“Compelling ideas expressed at their natural length.” That’s Amazon’s tagline for their popular Kindle Singles program. And while Singles hasn’t exactly been a major industry disruptor I believe it lays the foundation for some of the bigger, bolder initiatives Amazon is planning for the future. I also believe it’s a model that will become much more common over time.

The formula looks like this:

1.End the practice of artificially puffing up content

The greatest aspect of Kindle Singles is, of course, their short length. The first one I read was a Single about media and I remember thinking how a typical business book editor would have asked the author to turn this 30-page gem into a bloated 300-page mess. It happens all the time and it’s a function of both physical shelf presence and perceived value. In the ebook world there’s suddenly no physical bookshelf an individual title has to have a spine presence on. Now we just need to stop equating “shorter” with “cheaper”…more on that in a moment.

2.Attention spans are shrinking

Face it. With very few exceptions you’re probably thrilled to read all this short-form content that didn’t exist 10 years ago. Blogs, no matter what they’re called, are very popular. Then came Twitter with its 140-character bursts of information. Let’s also not forget about all the other terrific short-form content services like Byliner that we’ve grown to love. Shortened content is also why The Week is such a popular magazine. Kindle Singles is just tapping into our desire to find the Cliff’s Notes on everything so that we can quickly read it and move on.

 

Click here to read the rest of the post on Digital Content Strategies.

 

What Does It Cost To Self-Publish?

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This post, by Sue Collier, originally appeared on Self Publishing Resources on 7/23/13.

Although it is possible to self-publish for a very small amount of money—have friends edit your manuscript, do your own interior layout, design your own cover, upload the files to a POD printer and/or ebook service—the reality is that by self-publishing, you are essentially launching a new business. And publishing a professional-looking, high-quality book will cost you some money.

So what can you expect spend for a book that looks as good and reads as well as the trad published stuff on the shelf next to it? Well, let’s say we have a 65,000-word manuscript in the self-help genre (nonfiction); there are no images, but several different levels of headings and a few tables that need to be created.

 

Editing

Every writer needs some kind of editor. Even if your sister-in-law’s cousin’s neighbor’s father was a former college professor and has offered to read your manuscript for free, I recommend you still hire a pro. As an editor myself, I have edited plenty of works written by academics—and other very smart people—who are awful writers and probably even worse editors.

You can expect to pay a minimum of $1,200 for a professional copy edit of a manuscript of that size. You might be able to find an editor who does it for a bit less and who probably has less editing experience. You can also expect to pay a lot more, depending on the level of editing required, anywhere from $2,600 and on up to several thousand dollars, depending on the experience of the editor. I’ve read some people estimate a developmental edit at $18,500, but that does seem quite high to me.

 

Interior layout

 

Click here to read the rest of the post on Self Publishing Resources.

 

The Dreaded DNF: 10 Things That Make Me Close a Book for Good

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This post, by Roni Loren, originally appeared on her blog on 10/14/13.

This is a revamped post from a while back, but since I had two books back to back this weekend that I couldn’t finish, I thought it was a good time to freshen up this post since my reading habits are constantly evolving.

Up until a few years ago, I had this problem when I started reading a book. Once I peeled back the cover of one, I was compelled to finish it. No matter if I was fully enjoying the book or not. It felt like starting a book was like signing some contract. I bought this book. I’ve chosen to read it. And now I must read it all. I was the Chronic Finisher.

But then a lot changed in my life. I got published (yay!) and started writing 2-3 books a year on tight deadlines. Everything got infinitely busier. And my reading time shrunk to this minuscule sliver of time. So I found myself putting down books that didn’t capture my interest. And then I wouldn’t get any reading done because I felt like if I was going to read, I needed to finish whatever book I had started. But I wasn’t into that book so didn’t pick it up at all.

Well, finally, I came to the conclusion that I had to put the Chronic Finisher in rehab. I was missing out on good books by forcing myself to read ones I didn’t love. My reading time is too short and my TBR pile too big to be doing that. So if a book hasn’t grabbed me by page 50 or so, I’m probably putting it aside. And sometimes even sooner if it’s clear a book isn’t working for me.

And each time I put down a book in the DNF (did not finish) pile, first–I am sad. I want to like every book I pick up. But I know that’s impossible. But second, the writer in me wants to evaluate WHY I didn’t feel compelled to finish it. What put me off? (And how can I avoid making those mistakes in my own books.)

Here’s what I’ve discovered:

What Makes the Chronic Finisher Put Down a Book:

 

1. Didn’t connect with the characters

If I can’t relate to the hero or heroine at all, if I don’t like them, or if they’re not interesting enough, I find it next to impossible to get into the book. I must be emotionally connected by chapter 3 at the very latest. And it’s fine to have a not so likable character as long as they are compelling and interesting enough to take a journey with. But this is probably the most common reason I put a book down.

 

2. There was no chemistry or not enough build-up between the hero and heroine in a romance.

Obviously, I write sexy romance and enjoy reading it. But nothing will bore me quicker than throwing two people together when there hasn’t been any tension or chemistry set up beforehand. This doesn’t mean you can’t have the characters get together quickly, but the author better have done a fabulous job building up that tension.

 

Click here to read the rest of the post on Roni Loren’s blog.

 

Are #Indies Getting Clobbered by Big Name E-book Discounts?

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This post, by Toby Neal, originally appeared on her blog on 12/4/13.

I think we are. And, it’s a great time to be a reader and shopping for e-books!

The DOJ price-fixing case with Apple and the Big 5 publishers was settled awhile ago, but September was when Amazon began really discounting big name books. I get several email lists of discounted books daily in my inbox, and I’ve been agog to see big names like Janet Evanovich, Louise Perry, Michael Connelly, Patricia Cornwell and most recently, Donna Tartt’s Goldfinch, one of the Best Books of 2013, going for 2.99 or less.

I’ve bought more books than ever. More books than I should—but who can resist stockpiling these gems for a rainy reading day? I got the entire Game of Thrones set for around fifteen dollars! *goggle* If there’s ever a Zombie Apocalypse, I’ll be holed up in my bunker with all my ebook treasures, reading until the battery runs out!

Many of these have been older titles, but in preparing for Christmas, Barnes and Noble and Amazon seem to be pulling out all the stops and there’s no book whose price they won’t slash.

And in September, my sales went to half of what they’d been. They’ve stayed at half what they’d been in spite of doing active marketing, ads on Kirkus Reviews, giveaways, promos in those same lists I get in my email inbox, and launching two new books.

It’s like being the wimpy kid at the beach in that old commercial from the comics, getting sand kicked in your eye. Cheaper pricing was our advantage as indies.

I predicted this would happen in this blog post. In fact I’m surprised it took this long to happen. I’ve been asking around to other indies and they’re reporting similar dismal sales. So what can we do?

I’m going to keep doing what I’m doing, and diversify. Here are some ideas to try:

 

Click here to read the rest of the post on Toby Neal’s blog.

 

Building Your Platform

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This post, by Carolyn Kaufman, originally appeared on her Archetype Writing site in July of 2009. While it’s over four years old, the post’s coverage of the basics of author platform is still applicable to any author just starting out with platform.

What is a platform?
A platform is name recognition of some kind. Celebrity, if you will.

Why do you need one?
A platform will help you attract the attention of an agent and later a publisher. Why?

Because having a platform proves that you:

* Care enough about your project to promote it
* Have some marketing savvy
* Come with a built-in fan based (read: guaranteed sales)

More importantly, a good platform will help sell your book when it comes out. Fewer and fewer publishers are putting money into promoting books — especially books by unknowns and newcomers. That means that the onus of promotion falls almost completely (and sometimes completely) on you, the author. You are the one who’s going to be making people aware of the book, and convincing them to buy it. You are the one who’s responsible for making the book a success.

Just sit with that for a minute.

Your job doesn’t end with writing the book. It doesn’t end with landing an agent or even a publisher. These days, you must also be a marketing expert.

The good news is, you can learn how if you don’t know. And I’m going to help you get started.

Do you already have the makings of a platform?

 

If you’re writing nonfiction, do you have any of the following in the area you’re writing about?

* Advanced degrees or certifications (e.g. MA, PhD)

* Teaching experience

* Speaking experience (e.g. you’re the pastor of a large church, you give presentations to large corporate groups)

* Professional (i.e. on-the-job) experience

* Expert experience (i.e. have you been quoted in newspapers or magazines as an expert on your topic?

* Published articles in local (good) or national (better) magazines or newspapers

* A polished, professional-looking website or blog

 

If you’re writing fiction, do you have any of the following?

 

Click here to read the rest of the post on Archetype Writing.

 

Audio Proofing Word Files On Kindle

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This post, by Morris Rosenthal, originally appeared on his Foner Books site on 10/29/13.

Today I caught myself, with the shaving cream prepared for action on my hand, running my toothbrush under the hot water. I took it for my razor. So it’s not surprising that I have trouble proofreading my own writing, as my blog entries frequently testify. Believe me, I go through them several times before posting, you’re seeing the cleaned up versions:-)

One proofreading trick I discovered a couple years ago is to send Word files to an eInk Kindle and to read them there in large print. For some reason, this has more of a “published” feel to me than laser printed proofs, and the look of a published book is the only thing that recalls my proofing ability to the old days, when I never made it through a trade book without spotting errors.

Last week, as I was finishing up a guide to borrowing audiobooks from public libraries for Kindle and Fire, a little light bulb went off in my head. Audio? Proofing? I fired up my Kindle 2 (on which it’s possible to listen to library audiobooks though you have to download them to a PC first and transfer by USB) and used Send To Kindle to send over the draft I was working on. Then I used that funny synthesized voice that has been available on Kindle eInk since the beginning, and lo and behold, I picked up on a couple more errors I had missed through repeated readings.

 

Click here to read the rest of the how-to on Foner Books.

 

Providing Rich Reading For Time Poor Readers

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This post, by Martyn Daniels, originally appeared on the Brave New World blog on 10/23/13.

How do we get people reading again or introduce them to reading?

We have to accept that reading is different in that it stimulates thinking and imagery that is often served up on a plate with other media. After all, you don’t have to imagine what someone looks like when they are stood as large as life in front of you on a screen.

We have seen many charity and government-backed initiatives and ones driven by the industry itself but the bottom line is that at best they are treading water and at worst losing the battle. We may all cheer from the battlements when books are donated and given away free to folk but if this is not succeeding we have to ask whether the focus and process is correct and what we have to do to really engage and make a difference.

The YouTube age is impacting not just the young but the older generations. We are becoming more and more visual and increasingly time poor. Giving someone a book is not addressing the problem and merely compounding it. We have to create the thirst and feed the habit not just give someone War and Peace and expect a convert. The studies don’t lie. The latest from the National Literacy Trust study of 34,910 young people, claimed nearly a third of children between eight and 16 say they read no text-based media at all in their daily leisure time and that the number of children who read outside school has fallen by 25% since 2005.

Many thought that children’s reading was migrating from print to digital, but in reality their consumption of information is moving away from reading or writing text. Their attitude to reading have also become more negative over time. This was reflected in 21.5% of young people agreeing with the statement, “I would be embarrassed if my friends saw me read,” up from 16.6% on the 2010 study.

 

Click here to read the rest of the post on the Brave New World blog.

 

How Twitter is Blanding Branding

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This post, by Kian Kaul, originally appeared as a guest post on Byzantine Roads on 5/3/13.

These days every writer is their own brand, we’re constantly told in advice columns on mid-ranking marketing blogs and rushed non-fic titles (many of which are only available in the Kindle or Nook store), but what does it mean to be a brand?

A brand is a name or title which represents a product, through an experience, communicated by a primary feeling. And that experience can change, sometimes drastically, depending on the needs of the market.

Coke is positivity, excitement and energy — but not too much energy, otherwise it would be Rockstar. Pepsi is all those things but in a blue can and with celebrity stunt casting. It’s also diabetes and tooth decay in excess, but that wasn’t included on the creative brief. Ralph Lauren was originally clothing intended for upper-middle class white people until “urban” black influencers assimilated the preppy style into their own cultural positioning. But these are the major brands, the celebrity brands.

When you’re a celebrity brand people just want to feel like they know you. When you’re not a celebrity brand you have to offer something. Anything. Don’t have anything? How about an intellectually unchallenging motivational message that may or may not have anything to do with the thing you’re selling?

If you’re a writer reading this, you’re likely not a celebrity or a major brand. You’re the fifteenth bottle of detergent from the left and you’re actively tweeting how “fresh” and “clean” your formula will make one’s clothes, but then again, so are all the rest. So, how do you stand out? Do you refine your message? Do you clearly define yourself and your approach so maybe your brand actually means something and carries some sort of significance?

 

Click here to read the rest of the post on Byzantine Roads.

 

Readers to Books/Books to Readers––Part One: How to find Books in the Kindle Store

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This post, by M. Louisa Locke, originally appeared on her site on 11/5/13.

I have spent an enormous amount of time on this blog giving advice to authors on how they can get their books discovered by readers. But the other day, as I read a post by Mike Shatzkin entitled Finding your next book, or the discovery problem and fumed over his statement that looking for books online is more difficult than it is in a bookstore, I had an epiphany. If this man, who spends his life giving publishers advice on how to sell their books, doesn’t know some of the fundamentals of how readers can find books in an online bookstore, why am I assuming that the average reader has any better understanding of how to discover books in the Amazon Kindle Store? Maybe I have been preaching to the wrong group. Maybe, I should be directing my advice to readers, not just writers.

Even though research suggests that nearly half of all books (print, ebook, audiobooks) are bought online, the process of browsing in an online store is still new for most of us and it can be confusing. Except for the very young, most people who buy books are familiar with how to find them in physical bookstores. So I will begin by describing the experience of browsing in a brick and mortar bookstore—say my local Barnes and Noble––and then I will compare that to the experience of shopping online in the Kindle store.

In the process I will demonstrate that all the methods of finding books to read in a physical bookstore (staff recommendations, display tables, and shelves of books organized by broad categories) exist in the online Kindle store. However, in the Kindle store there are a variety of additional methods of finding a new book to read that don’t exist in physical stores, providing the potential for a shopping experience that can be much faster and more productive.

Not surprisingly, for the authors of books, understanding the different methods of discovering books in the Kindle store is the first step to figuring out how best to make sure their books will be discovered by these methods––which is what I will address in Readers to Books/Books to Readers––Part Two.

I will be focusing on browsing (rather than on looking for a specific title or author in either kind of store since this is an entirely different matter and much easier to do.)

 

Finding books in a physical bookstore:

 

Click here to read the rest of the post on M. Louisa Locke’s site, and also see the second installment: Readers to Books/Books to Reader–Part Two: How to Sell Books in the Kindle Store with the Search Bar.

 

How To Make Your Own Free Book Cover In MS Word

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This post, by Derek Murphy, originally appeared as a guest post on Joanna Penn‘s The Creative Penn on 10/20/13.

Caring about fantastic book cover design is one of those non-negotiables for all authors.

Derek Murphy of Creativindie Covers is a brilliant designer and has designed a number of my own book covers. But although I personally believe in paying professionals, I’m also aware that some people want to have a go themselves, or need to because of budget restraints. This post is for the avid DIY-ers!

Most indie publishing experts will warn you against making your own book cover, with good reason: the cover design is too crucial an element to self-publishing success to take lightly.

Making your book a bestseller is hard enough without an ugly cover sabotaging your efforts.

However there are many reasons why you may be tempted to give it a shot anyway:

◾ You want to play with cover ideas so you know what you want before hiring a designer

◾ You want more control over your cover design

◾ You’re launching a small project, a short ebook or guide, and you don’t want to invest too much

◾ You’re writing a series and don’t want to pay full price for each cover design

So I’d like to share with you something I’ve been working on for a few months: the secrets of designing a bestselling book cover in Microsoft Word, and then I’ll give you some easy-to-use Word templates so you can get started quickly.

This will be a ‘crash course’ in the minimal skills you need to create a winning cover in MS Word

You’ll learn how to use Word to blend images, add layers and transparency, use font effects and space letters (kerning), strip background, and the general principles of cover design.

These instructions are for MS Word 2010, so they won’t work for everyone, but if you have an older or newer version of Word, the process will be similar. This is a long post, so you should bookmark it. You can also download a PDF version of these instructions and the source files of the cover we’re building so you can follow along; click here to get those. Ready? Let’s begin.

 

Finding and choosing the right pictures

The quality of your book cover will mostly depend on what pictures or art you use, and how well they fit together, so in this section I’m going to teach you what kind of art works the best, where you can find royalty free images, and where you can get cheap Photoshop work done (if you need it).

The RULES for picking photos:
1) Simple is better
2) Needs to cause immediate emotional reaction
3) Not too busy or too many colors
4) Don’t use a GREAT picture: use the overlooked one
5) Blend and match colors

You can use a color wheel to find complementary colors (opposites/across from each other). Blockbuster movie posters usually use orange and teal (a lot of my book covers do also).

Green and purple can work also.
Unfortunately, Christmas ruined red and green, but red still goes well with black or white.

Too many colors can be distracting, so try to go for one or two main colors (if the whole background is blue, you could use yellow text to stand out…)

 

What kind of images should you choose?

 

Click here to read the rest of the post on The Creative Penn.