Beware The Writing Masterclass

This article, from AL Kennedy, originally appeared on the Guardian UK Books Blog on 7/7/09.

Workshops are a delicate business, and calling them masterclasses is unlikely to improve them.

Workshops – I’ve mentioned them briefly in this blog before, but they are currently much on my mind. Increasingly such things are being called Masterclasses, which sound much more impressive and buzzy and vaguely as if they’ll involve an opportunity to be in an airless hotel function suite with a minor deity. I’ve been giving workshops – and now Masterclasses – in prose fiction for a period of time I will not mention for fear of feeling wrinkled and reflecting that I had a bloody cheek to try telling anyone anything for at least the first decade. Then again, giving workshops to people who can’t yet write while you can’t yet write either, is a traditional way for nascent writers to earn their crusts. And it means we can meet people we didn’t make up, and learn, and consider overviews, and be near the process in others and see how lovely it is and how a person can light up when all goes well and a penny drops and so forth …

Of course, having no time of my own and not being the sociable type, I rarely do anything that involves a bunch of strangers and a flipchart, unless I’m the one inhaling the delicious marker pen fumes. But, only last night, I was reflecting with a chum on a masterclass I attended which did absolutely make me reassess how I run my workshops.

First, let us think of the horrible temptations within the workshop scenario. There you are, alone with a largely or wholly compliant roomful of people who offer themselves up to your help, perhaps harbouring a curiosity about the writing life (such as that which fuels this very blog) and perhaps also a touching belief that there is a Golden Key that will make all well and effect immediate change in their putative vocation.

The workshop leader’s power can be huge, given that writing is so intimate. Although the scale is tiny, the possibilities for wrongness and corruption can be appallingly extensive: ideas can be mocked, weaklings can be bullied, tired or apprehensive participants can actively encourage the tutor to blather on about his or her self at revolting length and offer all the worst sorts of admiration. The nervous and self-critical (many good writers are both) may not express needs which therefore go unfulfilled, or problems which therefore continue to fester unexamined. Participants may have no idea what to expect and could be fobbed off with any old nonsense.

With the best will in the world it’s difficult to describe a mental process to someone usefully without requiring at least a tiny bit that they think like you – when they should ideally think like themselves, only more so – and that’s without mentioning the possibilities of technical failures, the restraints of time pressure and the intrusion of acts of God (I once ran a workshop during which a shrew ran up a participant’s leg. Things ended badly for the shrew, much to everyone’s dismay, including the owner of the leg).

Read the rest of the article on the Guardian UK Books Blog.

Finding Promotional Hooks for Novels

This is a cross-posting of an entry that originally appeared on the Book Marketing Maven blog on 7/10/09.

In many ways, fiction is more challenging to market than nonfiction. Novelists must think creatively to apply the marketing tactics commonly used for nonfiction books.

Fiction authors need to find promotional "hooks" within their books. It might be the profession or hobby of the main character in a novel, or the town or historical era where the story is set, or some aspect of  the book that relates to current news or events.

The key is to market to "like-minded people" or people who have an interest in some specific aspect of the story.

If one of the main characters is a horse trainer, then horse lovers are a natural target market. A story involving corporate scandal could be tied to today’s headlines. Southerners identify with novels set in the South. If the story line involves a particular health condition or ethnic group, that could be a hook. A book that’s set during the civil rights movement will appeal to people who are interested in that topic or era.

Phyllis Zimbler Miller has done an excellent job of marketing her Vietnam-era novel, Mrs. Lieutenant, to military audiences. Can you think of other examples of promotional hooks for fiction?

Dana Lynn Smith, The Savvy Book Marketer, specializes in developing book marketing plans for nonfiction books and helping authors learn to promote their books online. She is the author of the Savvy Book Marketer Guides. Dana has a degree in marketing and 15 years of publishing experience. Read her complete bio here.

Why Do Pynchon, Ballard And Wallace Provoke Such Online Loyalty?

This article, from Louis Goddard, originally appeared on The Times Online UK site on 7/11/09.

Louis Goddard wonders what turns some writers into internet cults.

Out in the farthest reaches of the internet, mediated only by e-mail and a rudimentary code of interpretive etiquette, five men are discussing the first page of Thomas Pynchon’s Vineland. Not the uncharacteristically straightforward first sentence (“Later than usual one summer morning . . .”), nor even the title page, but the dedication and publishing information —the dates, addresses and typographical notes that most readers skip on their way to the fictional meat. “There’s no dedication in V or The Crying of Lot 49,” one reader remarks. Gravity’s Rainbow is dedicated to Richard Farina and Against the Day is dedicated to the light in the darkness and Thelonious Sphere Monk.” This is the beginning of a Pynchon-L “group read”, and a beginning in every sense of the word.

Pynchon-L, the Thomas Pynchon discussion forum, was set up more than 15 years ago and still runs on the same basic system. As Jules Siegel puts it in Lineland, his bizarre account of this literary fringe group: “You join a list by subscribing to it. Members send their thoughts by e-mail to a central computer and all those messages go out to everyone subscribed to the list. To get off the list, you unsubscribe.” It’s a simple arrangement, but one that has survived the social networking revolution and the ultra-plurality of the blogosphere.

In fact, it feels strangely appropriate in the case of an author such as Pynchon who, in a 1984 piece for The New York Times, set out the case for a particular sort of enlightened Luddism. While his sprawling novels are sometimes said to have anticipated the speed and hyperconnectivity of the internet, it’s a lot easier to imagine the infamous recluse sending a few anonymous e-mails than, say, updating his Twitter feed.

Despite the list’s sizeable academic membership, it remains open to anyone with an e-mail address and maintains an eclectic standard of discussion — topics range from rigorous, line-by-line exegesis to vaguely relevant news stories.

The jewels in the electronic crown are the list’s “group reads”. Situated somewhere between the common or garden book group meeting and the academic symposium, these readings often take months to complete — sections of the book in question, usually about 50 pages long, are assigned to volunteers, each of whom then takes his or her turn to make a virtual presentation and to lead the discussion as the group rolls along. As a method of collaborative criticism the group read is innovative and exciting, and it works. Having organised painstakingly meticulous expeditions through the best part of Pynchon’s oeuvre, the list has built up a considerable body of interpretive knowledge, much of which has been translated into the pages of the Pynchon Wiki project, a Wikipedia-esque attempt to create open and hyperlinked guides to all six of the author’s major works.

Pynchon isn’t the only author to have been graced by such digital scrutiny — since 1996 waste.org has also played host to Wallace-L, a discussion group dedicated to the work of the late David Foster Wallace. When Wallace died in September last year Wallace-L was one of the first places to know, and the following few days received a flood of personal remembrances from fans, friends and former students, all more true and moving than any of the newspaper obituaries. This is not to say that these obituaries weren’t taken into account — on the contrary, list members spent weeks collecting every scrap of media coverage, fragments shored against Wallace’s already formidable reputation. And as everyone else looked over at the brick on their bookshelves and thought “I really must read that some time”, the members of Wallace-L began their third in-depth group read of Infinite Jest.

Read the rest of the article on The Times Online UK.

Alan Chin Interviews Edward C. Patterson in the Examiner

Alan Chin interviewed me for the Examiner in conjunction with the release of my new novel, Look Away Silence. I would like to invite you all to visit the site and give it a read:

http://tinyurl.com/mp793n

Edward C. Patterson

Look Away Silence is schedule for release on July 24th, but is already available for the Amazon kindle http://www.amazon.com/dp/B002HRER5S

NonFiction Books From Antellus

ANTELLUS – Science Fantasy Adventure and Nonfiction Books
http://www.antellus.com – based in Sherman Oaks, California

NONFICTION books currently in print and ebook formats: http://www.antellus.com/book/NonFictionBooks.html
We are offering a summer discount of 25% off on ebooks available through Smashwords. Please visit our website to find out how to order.

A BOOK OF FIVE RINGS: A Practical Guide to Strategy by Miyamoto Musashi; A Modern Translation for the 21st Century Compiled and Illustrated by Theresa M. Moore (Rev. Ed.); (Antellus cat. no. 9310901) 6" x 9" paperback, 96 pgs; list price $11.95/ ebook $4.99. A retranslation of the original five books written by the most famous ronin and kensei (sword saint) of them all, with a biography and essays on the history and traditions which formed the background of his life and the basis for modern kendo as it is practiced today; and a black and white gallery of his art and also art by other artists celebrating his life and legend.

PRINCIPLES OF SELF-PUBLISHING: How To Publish and Market A BOOK On a Shoestring Budget (Rev. Ed.); (Antellus cat. no. 9310902) 6" x 9" paperback, 132 pgs; list price $12.95/ ebook $4.99.
A handy primer about the world of book publishing, marketing and selling, including the bookkeeping procedures and other information to make the virgin author or publisher ready to solve any problem. This little green book will be your constant companion in your quest to be published. In addition to books, this guide will help you produce, market and sell any product using the same principles. With illustrations, appendixes and lists of valuable resources.

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Antellus is an independent publisher of quality science fantasy adventure and nonfiction books on related subjects.

The Children of The Dragon series of SF/vampire books

ANTELLUS – Science Fantasy Adventure and Nonfiction Books
http://www.antellus.com
based in Sherman Oaks, California

FICTION books currently available in print and ebook formats:
We are offering a summer discount of 25% off on ebooks available through Smashwords. Please visit our website to find out how to order.

The Children of The Dragon series by author Theresa M. Moore is a chronicle of the Xosan, living vampires from the planet Antellus who were human but transformed by a dragon’s blood. They are stories of science fiction, fact and fantasy, myth and history, tragedy and triumph; linked together by the theme of the vampire as hero. These books are rated for YA to adult readers and contain blood violence and some adult content.

7 books are currently in print (by Antellus catalog number) http://www.antellus.com/book/ChildrenofTheDragon.html :
Destiny’s Forge 9310701 – 324 pgs list price $18.95/ ebook $4.99.
To Taste The Dragon’s Blood 9310702 – 216 pgs list price $15.95/ ebook $4.99
NAGRASANTI; An Illustrated Anthology 9310703 – 500 pgs list price $26.95 PRINT ONLY
Red Dragon 9310704 – 134 pgs list price $12.95/ ebook $4.99
The Queen’s Marksman 9310705 – 136 pgs list price $12.95/ ebook $4.99
The Black Witch 9310706 – 116 pgs list price $12.95/ ebook $4.99
VIRUS 9310707 – 100 pgs list price $11.95/ ebook $4.99

Also in print and ebook formats:
Saxon & Hampstead Investigations, Ltd. casebook 1: THE MYSTERY OF CRANEWOOD MANOR http://www.antellus.com/book/Fiction.html
(Antellus cat. no. 9310801) 6" x 9" paperback, 84 pgs, list price $9.95/ ebook $3.99.

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Antellus is an independent publisher of quality science fantasy adventure and nonfiction books on related subjects.

Antellus to Drop Kindle Ebooks From Its Fall Line-Up

Antellus – Science Fantasy Adventure and Nonfiction Books
http://www.antellus.com

Antellus to Drop Kindle Ebooks From Its Fall Line-Up

Antellus, an independent publisher and seller of science fantasy adventure and nonfiction books on related subjects, has opted to avoid using Amazon as a retailer of its ebooks.

In the wake of several deeply disturbing announcements regarding the sale and redaction of various Kindle e-books, in which Amazon finally revealed its service agreement which states that the e-books bought are actually leased, and that it can yank the cord at any time without notice; we are no longer going to publish Kindle e-books for the future. The full expectation of our customers that the books they place on their Kindle library are theirs to read and enjoy as long as they own a Kindle has been violated, and in some cases grossly mistated and misrepresented. Amazon’s arbitrary removal of titles without cause and without the permission of Kindle owners will permanently damage any future relationship they hold with Amazon. Antellus will continue to offer e-books directly for sale and through its partner sellers.

"Due to recent complaints on the part of both consumers and suppliers to Amazon, we are concerned with the way Amazon does its business," author and CEO Theresa M. Moore said. "In many cases, the complaints illustrate that a great deal of fraud and waste occurs in the company’s daily transactions, and Amazon’s relaxed attitude and sometimes refusal to resolve consumer complaints makes us question whether they really are a solid marketplace to rely on. We value quality as well as good customer access, and Amazon appears either unable or unwilling to meet our standards in terms of customer service."

For more information about Antellus and the author, visit our web site: http://www.antellus.com.

Some Thoughts About Determination Versus Confidence

This post, from mainstream-published author Laini Taylor, originally appeared on her Grow Wings blog on 3/1/09.

I’m not quite sure why I got started thinking about this today, but I did. I have an acquaintance who is a very gifted writer but suffers crippling self-doubt that has, so far, prevented her from achieving her dream of writing — and publishing — a novel.

She soul-searches a lot and goes in cycles, up and down, and the ups are beautiful and full of epiphanies, the kind of epiphanies out of which beautiful writing blooms. Just, so far the ups have not been sustained long enough for an entire book to make its way into the world. Doubt rolls back around and derails her.

I suffer cycles too. Really, every writer I know has them: the peaks and troughs of good writing days versus bad ones. Euphoria to despair and back again.

For those of us who have made it through and finished a book as well as we possibly can . . . how did we? I was thinking about this acquaintance, rooting for her and wondering what it might take for her to pull it off, and the word "confidence" entered my mind.

But no, I thought. That’s not it. Confidence is not what it takes to finish a book. I mean, it’s great if you’ve got it, but you don’t need it. What you do need is determination, and that’s something that’s easier to come by. I think, anyway. Confidence is this kind of full trust in one’s abilities, and I most certainly did not have that when I was writing Blackbringer. I did, however, have a mulish determination to do it. It wasn’t that I knew I could do it, it was that I really really wanted to. I mean, really really. Really.

Really.

And that, as it turned out, was enough. You don’t have to believe in yourself all the time; you don’t have to read self-help books and fix your self-esteem problems before you can succeed. You just have to be stubborn and keep on and keep on. Instead of the Little Engine saying "I know I can, I know I can," you can, to be cornball, instead be the Little Engine that says, "I won’t quit, I won’t quit." It’s kind of easier. For me, anyway.
 

Read the rest of the post on Grow Wings.

Pre-Editing (Or, My Thoughts On Hiring Freelance Developmental Editors Pre-Submission)

This post, from Editorial Ass, originally appeared on Editorial Ass on 6/29/09.

I got this note the other day: 

Hi there,

I am a first time writer and I just finished my first novel. In your opinion, should I try and get an editor before I query an agent? I haven’t been able to find any advice on that and I read your blog all the time so I figured I would ask. If you have time to respond, please let me know whenever you can!

XXX

Dearest XXX, thank you for asking. I’ve been wanting to write about this for a long time. I’m afraid I have a TON of thoughts about it.

Let me start with an anecdote.

About six months ago, I got to meet an editor hero of mine, who is a big important head of an imprint at a big important company. We got to chatting, and she asked me about some of my favorite projects.

Being my humble modest self (ahem), I started bragging about all my most splendid projects (all of them, naturally). I took some special time on a book I was particularly proud of–one you’ve heard a bit about here–which I’d acquired after every other house in basically the entire world had passed. I’d seen potential there, and after working carefully with the author on editorial back-and-forth and thoughtful development, we published to mind-blowing awesome reviews. In my prideful, sinning mind, this was an ultimate victory, because I felt like I could see my own personal hand in the book’s success in a special way.

My esteemed interlocutor, however, did not *realize* I was bragging! Instead, she said something that shook me from buttons to boots: "Oh wow, you guys edit over there? That’s nice–I always used to enjoy editing. We don’t have time, so we can only really buy books that are pretty much ready for production."

I was, as I said, pretty shaken. My very smart, wise, and experienced new friend had opened my eyes to an industry trend I’d kinda been ignoring–houses are increasingly not insentivizing their editors to EDIT. Instead, they are supposed to focus on ACQUIRING. I love editing, and realizing that it may not be a crucial or celebrated skill for an acquisition editor to have made me wonder what the future holds for me.

Enough about me and my ego. How does this tie into YOUR life as a writer?
I am not saying the system doesn’t suck. I’m just trying to address this very specific question of whether or not you should hire a freelance editor.

Basically, you want your submission to be as clean as possible, at every stage.

"Clean" means both in terms of copy issues (grammar, punctuation, sentence structure) and in terms of content–your structure, composition, ideas, and for fiction plot, characters, and pacing should all be tight as a drum–it’s not enough to want to sell your manuscript anymore. You have to imagine that, in a worst case scenario, you might get published without another hand tinkering with anything you’ve written. (Hopefully this won’t be the case–but you should treat your manuscript as if it is.)

Don’t let yourself cut any corners at any stage. You should be as clean as possible before submitting to agents, because while some agents are fantastic editors, some of the best agents are very poor editors (different although frequently overlapping skill sets–but don’t count on an agent to edit your manuscript). You should also talk seriously to your agent about how clean the manuscript is before the agent submits to editors.

Some pros and cons (all mixed together) of hiring a freelance editor to work on cleaning up your project:

*The expense–they charge a ton. We’re looking at hundreds or even thousands of dollars, depending on the person and what kind of editing your book requires. And I know a lot of us aren’t exactly rolling in it. You have to figure out on your own the risk/reward scenario fiscally–it’s important to remember that working with an outside editor doesn’t mean that your project will sell.

Read the rest of the post on Editorial Ass.

CJ Allan and Matt the Cat, new members

Hello Fellow Writers, 

I’m CJ Allan.  I just joined you over the weekend, having been invited by April to come take a look. 

I was introduced to April by Ed Patterson’s book, “Are You Still Submitting Your Work To A Traditional Publisher?”. 

(I wrote an Amazon review of Ed’s book, with the header:”Should be required reading for any who want to self-publish at Amazon”.) 

I’m from Dallas, Texas, and am currently traveling around Texas and Oklahoma. 

As I told April, I’ve always made my living as a writer… of articles, user manuals, and business publications, but do not yet call myself an “author”. 

I came close a few times in the past, but each time I sat down to discuss a contract with a conventional publisher (“you don’t need a lawyer, you can use ours”… did anyone else ever hear that?)… I would, on reading the fine print, back out. 

“I’d be making minimum wage”, I’d say.

 “But I’m the one taking the risk”, they’d say.

[SIGH]

 Do you suppose they wonder why Indie Publishing has taken off the way it has?

Since retiring from the business world, I’ve been traveling in my motorhome, writing travel-related articles.

My signature line carries the likeness of Matt the Cat, who rides shotgun with me.  He will be the spokesman in some photo-articles I am planning for the Kindle.

 Looking forward to learning from you all,

CJ

Evolution Of An E-book Author To Publisher

This post, from Rob Walker, originally appeared on the ACME AUTHORS LINK blog on 7/9/09.

Sure every author wishes to be discovered by Random House or another of the biggies of NYC but since my first publication in 1979 the pinnacle of publication has gotten thinner, higher, spikier, snarkier, and harder and harder to manage.

In fact, since the early eighties, getting a novel published has only become more difficult to the point of its being like making the NBA or NASA or winning an Oscar or the Lottery. It has gotten further and further out of reach and every author is nowadays faced with brick walls, even a well published author—and often he or she is finding it harder than the new kid on the block.

As a result, over the past several years, I – like so many others who must write – have turned to smaller press venues. First with Echelon Press with PSI Blue a number of years ago. More recently, I have signed with Five Star for DEAD ON coming out this month. Between these two publications, I published three books with HarperCollins, my Inspector Alastair Ransom series. So I have a unique view on what it is like to be publishing with large and small presses. Recently, too, I have submitted a book, Cuba Blue, to yet another small press.

I don’t have to enumerate the advantages and disadvantages of going large or going small, but I do feel a lot more Zen with the smaller presses; with them it is far more about the work and far less about the sales figures, although everyone wants to see good, healthy sales. I have published titles with Dorchester, Zebra, St. Martins, Pinnacle, Berkley, and a few imprints no longer in business along with my early YA publisher Oak Tree Publications, as well as HarperCollins, and family, friends, fans who read me can simply not fathom why I am not far, far more successful in this business, and why my work has not landed on the major bestseller lists.

Aggravation fills my days and nights if I give it much thought and that negative energy can swamp you, so I try to remain positive and have damned the torpedoes and have always written the book that I wanted to write, the one I was most passionate about, and I have never written a book with the direct intent of becoming rich and filthily wealthy but I have hoped to have an income, to have some return on the huge effort or time and energy one puts in but it has not always worked out so.

I do know that I have had the worst representation in the business, and that due to the bottom-line mentality that ties the hands of editors at major houses, editors who love to work with me but can’t, that I am in a sense black-balled. Not overtly so but one look at my last sales numbers and that is all it takes to have an agent or editor run screaming from me. And as this is how the business truly operates, I have turned to other means of getting the work in print, so I thank God for small presses and publishers that have come into being since the early eighties.

Then comes a pale rider called the eBook. I was fascinated with the idea way back when Stephen King experimented with it and found it rather a failure so far as he was concerned, but I kept the faith and have always kept my eye on the evolution of eBooks and the hardware from the hefty Palm Pilot of the early days to the slim, light, lovely state of the art Kindle now set at $299. Keeping close tabs on the Kindle, reading about it in every article I could find, I kept close watch for its success and I predicted it would go large—which it has!

I put up free pdf files on my website and I offered free chapters and whole books on my site, and on chat groups I offered simply to send downloads. I got my toes wet doing this sort of thing. Information kept coming in that the big publishers were experimenting now as well and sure enough HarperCollins asked for an addendum to my contract to place the Ransom Series on Kindle and that was a major spark. After seeing these on kindle at the Kindle Store, I was hooked, and about then Joe Konrath informed me that he had placed a number of books up for Kindle readers and that he was controlling it all from his computer—and making money! A rare thing for most writers! I mean we are expected to give back an honorarium to anyone who allows us to speak about our writing right? We’re expected to give it away, right?
 

Read the rest of the post on ACME AUTHORS LINK.

A Short Story In The Palm of Your Hand

This article, from Michael Miner, originally appeared on the Chicago Reader site on 7/9/09.

Punk Planet’s Dan Sinker believes you really do want to read on your phone.

I don’t know that print is dying, but if it is I want it properly mourned. So I’m partial to the sentiments of Dan Sinker, a print person moving on but paying his respects to the medium he leaves behind. Sinker goes so far as to concede print virtues he hopes his new paperless publishing experiment will replicate.

Sinker, a former layout artist at the Reader, created the celebrated zine Punk Planet and ran it for 13 years. It went under two years ago not because Sinker’s imagination had run off to chase the next thing but because of a cash-flow crisis triggered by its distributor. But now Sinker is off to the next thing. He calls it CellStories.

The idea is easily understood by you and me; the technology behind it may not be, but that’s Sinker’s problem and he thinks he’s just about worked it out. He promises that in a month or so, when CellStories is up and running, a fresh story will await us every workday at cellstories.net, accessible only by our iPhones, iPods, and other mobile devices. At the moment he’s working on banking enough pieces to be confident that when he gets going he can keep that promise. As he starts up, his primary sources for stories are Brooklyn’s Akashic Books, which has a Punk Planet imprint, and Chicago’s 2nd Story reading series. And he’s counting on what he calls “13 years of good will with writers” he published at Punk Planet to keep ’em coming. “Eventually,” he says, “there will be an open call for submissions, probably on a quarterly basis. But I expect that the longer-term partnerships and relationships will be the source of the brunt of the material.”

Submissions can be sent to stories@cellstories.net. Contributing authors will be compensated by being showcased: with CellStories as with so much paperless publishing, the paper prohibition extends to money.

The stories Sinker plans to post, mostly fiction, will run about 2,000 words, give or take. The service will be free—but if the idea flies and he expands it so that readers can download and save stories they like and root through archives for old ones, he’ll charge a small subscription fee, something like 99 cents a month.

“I love short stories,” says Sinker. “I love magazine-length articles. That stuff doesn’t have a home right now. Talk to any publisher and ask how his short-story collections sell and they sell poorly. Magazines have less and less place for long narrative pieces. They like lists.”

If Sinker’s idea sounds to you like some sort of very limited take on the Kindle—you supply the screen, he supplies the literature—you’re misreading his intent. “The book is still a wonderful thing,” he continues, and by book he means that old-fashioned thing with binding and pages that bend at the corners. “I still definitely believe in books.” The Kindle, though, he considers a passing fancy. “It’s the laser disc of the late 2000s,” he says. “It’s an interim device. It’s too expensive for anyone to buy who isn’t a technology lover or hasn’t a lot of money burning in their pockets. It’s the answer to a problem I don’t think very many people have. And it’s so temporary—the day and age of a one-function device. ‘This is my thing to read. This is my thing to make phone calls. This is my thing to play games on.’ We’re well past that point and good riddance to it. It was never a time that was going to last because everything is converging.”

Just as the word processor became a personal computer with a million uses, so the cell phone is becoming a mobile device, or as Sinker likes to call it, “a sophisticated communication device that can get you on the Internet, can get you to your friends, can get you to where you are on the map, can get you all kinds of things.” When it comes to dreaming up new uses, Japan, South Korea, and western Europe are years ahead of us, he says. In Japan and Korea, he points out, the mobile device has started to replace the credit card.

But Sinker thinks people like their mobile devices for reasons that aren’t limited to the neat things they do. There’s the simple physical congeniality of one. “It’s tactile in a way a laptop isn’t,” he says. “A laptop is something you’re sitting away from. A mobile phone you cradle. There’s something wonderful about that.”

And because it is so congenial, he believes the public will enjoy reading stories on it—“things that might take 15 minutes or 20 minutes. Your eyes aren’t going to burn out. You’re not going to get uncomfortable. You can sit there with a beer in one hand, or a cup of coffee in one hand, and read this thing.”

Read the rest of the article on the Chicago Reader.

The Advance v. Royalties Conversation Continues

This post, from NYT bestselling author John Green, originally appeared on his Sparks Fly Up site on 7/7/09.

Okay, quick background: Last week I wrote a post arguing against outrageously high book advances and in favor of better royalties for authors. I followed this up with a post arguing that the widely held belief that big advances cause big marketing budgets does not really hold up to scrutiny. (Big advances and big marketing budgets are obviously often correlated, but that does not imply any kind of causal relationship.)

Then I promised a mathy post explaining to publishers why this model makes more sense for them, after which I decided that my numbers were perhaps not as lock-solid as I previously believed them to be, so I decided not to publish that post.

For the record:

1. One thing that keeps getting overlooked here is that many big publishers would currently be OUT OF BUSINESS if they were not owned by gigantic media companies that can absorb the losses of their idiotic up-front gambling. It’s not like I’m fretting about some on-the-horizon crisis in publishing; the crisis is here. The model is not working, and it isn’t changing, which historically bodes poorly. (I’m looking at you, record companies.)

2. That said, my radical proposal was wrong enough to be relatively easy to dismiss. But if you lower advances and increase royalty escalations dramatically (at least according to my calculations which might be wrong because I am bad at math), over the last five years EVERY SINGLE PUBLISHER IN THE WHOLE ENTIRE EFFING WORLD would either be more profitable or lose less money except maybe Hachette.* So I just want to make it clear that I am not backing away from that fundamental belief.

3. The comments to these posts have been fascinating and wonderful and I am deeply grateful to all of you for them.

4. I wanted to pull one comment out and respond to it in pieces, because it raises a lot of important questions and also brings forth the obvious but as-yet-unstated fact that I am writing from a particular POV. So okay, from commenter writeon:

"If (like most authors) the only money you’d be making from a book is the advance (since most books don’t earn out their advance or stay on shelves long enough to make royalties) why on earth would an author want to turn down money?"

I want to make it clear that I am not arguing against advances. My beef is not with $30,000 advances for books that might only earn $20,000 back. My beef is with $500,000 advances for books that might only earn $20,000 back.

The reason to take less money upfront and get more in royalties is pretty simple, I think: Your publisher is owned by a company that wants to make money. So long as you make money, you make sense. If you don’t make money, you don’t make sense.**

"Authors don’t have a crystal ball where they can see into the future and say, "Well, in three years I’ll come up with this Book X which will make me money, so, for right now I can sell Book Y and Z for pennies."

Again, I’m not proposing you sell any book for pennies; I’m proposing that you sell a book for a reasonable five-figure advance and the kind of escalating royalty that allows you to share fairly in the profits from the book, if there are any.

"Most authors don’t know if they’ll get the chance to publish another book. They can’t count on publishers doing anymore than putting their book in a catalogue as their ‘marketing.’ You want THAT author to turn down money?"

Probably not, because that author probably hasn’t been offered a huge advance. But I think that author is mistaken if s/he thinks that an antagonistic relationship with publisher will help get the book to its audience.

Read the rest of the post on Sparks Fly Up.

* Twilight.

** But to expand on that a bit: You have to begin with the (reasonable) assumption that your publisher wants to make money and would not have acquired your book if they did not feel that it could be profitable. It may be that they think it can only be profitable if they don’t pay to hand out galleys at ALA, which is disappointing and annoying and etc., but it’s irrational to assume from the outset that your publisher wishes to lose money on your book.

Eight Social Media Tips From Artist Natasha Wescoat

This post, from Magdalena Georgieva, originally appeared on the HubSpot Inbound Internet Marketing Blog on 7/8/09.

Making a living as an artist is hard. Somewhere between establishing a market and promoting your art, you have to stay inspired.

Artist Natasha Wescoat has done just fine online with all three. She uses blogging and social media to promote and sell her creative work online. "If I can do it, anyone can," she said in a telephone interview yesterday about her social media usage. Here are eight tips that emerged from our conversation:

Natasha1) Experiment, experiment, experiment Natasha got started with experimentation. In 2005, she began video blogging and saw that people responded to her content. Afterward, she got interested in MySpace and Facebook. With almost 5,000 followers, she has now become an avid Twitter user.

Experimentation helps you keep up with changing industry landscapes. As Ben Rowe commented on Natasha’s Mashable post, "Twitter mightn’t be the silver bullet for all artists. A blog, Flickr or Etsy page might not be either. But the artists who are out there trying these new tools are already miles ahead of the artists who aren’t."

2) Set time for social media Make sure you are not overusing the social networking sites. "I try to set a time everyday to check all my different networks," said Natasha. Twice a day, after waking up and before going to bed, she checks her Twitter replies. That helps her avoid habitually overusing the tool.

3) Patience is a virtue If you are just getting started with social media, be patient. "It takes a lot of patience and research," Natasha said. You won’t see instant results because developing relationships takes time. Natasha suggested that social media rookies focus on "building their networks and relationships because that will be their most powerful tool."

4) Train Your Brain Train your brain to regularly read other people’s blogs and tweets. They provide good examples of the interaction that you are looking for. When she first started using Twitter, Natasha found herself at a loss. "I didn’t have any idea what to say. But I read other people’s discussions, trained my mind and got started on new ideas," she said.
 

Read the rest of the post, including tips #5-8, on the HubSpot Inbound Internet Marketing Blog. (photo credit: Natasha Wescoat)

From The Offer To The Bookstore

This post, from mainstream-published author Shannon Hale, originally appeared on her Squeetus website.

Before going through the process myself, I was pretty clueless about the route a book takes to get to the shelf. Here are the major phases of traditional book publishing, based on my own experience.

Offer—When an acquiring editor finds a book she’d like to buy, either from an agent or the slush pile, she then calls agent or author to make an offer (huzzah!). The offer details how much money the publisher will pay the author as an advance on royalties (for a first book, generally $2000 – $10,000), the percentage of royalties the author will get (for a children’s author, generally 10 percent on hardcover, 6 percent on paperback), and the rights the publisher wants to buy (i.e. North American rights, World English, or World. Bloomsbury bought World rights from me, meaning if any of my books are sold for translation, Bloomsbury gets 50 percent of those royalties).

The Counter Offer—Often a counter offer is made, wherein the author/agent negotiates a slightly higher advance, percentage, or asks to retain more rights. This can be brief or haggling might go on for weeks. The actual signing of the contract can delay for months, but once the offer has been accepted, business goes forward.

Editing—For me, this phase lasts six to nine months. See Working with an Editor for more details. After several revisions under my editor’s supervision, we decide the book is ready to go. Such a good feeling! Sometime during the process, my editor is also shopping for cover art, running different artists by me, deciding on a feel and design. Bloomsbury is good at consulting with me, but ultimately the decision is theirs. They send me initial sketches of the cover art for input and accuracy. Eventually, I get a jacket proof in the mail and I go over the front, back, spine, and flap text. That’s always very exciting and makes the book feel more real.

Copy Editing—Now the publisher sends your manuscript to the copy editor (inhouse or outsourced). My editor will send me a xerox of the ms with copy edited notes and I often have just a weekend to go over it. I usually find a couple of errors she missed (though those copy editors are incredibly thorough and very good) and find some changes she made that I don’t want made. I also find adverbs I wrote but now hate and other minor changes. When I go over these corrections with my editor on the phone, our call can last three hours. It’s quite an intensive process, but the ms is so much cleaner for it.

Read the rest of the post, including Typesetting & Proofing, ARCs, Printing, The Release, and Now What? on Shannon Hale’s Squeetus website.