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What’s More Important: Author Websites or Social Media?
In 2013, I observed a conversation on Twitter where a publisher said they didn’t believe in author websites “for a lot of authors”—that social was a better place for authors to spend time from a marketing perspective.
It bothered me, and I ended up writing a blog post about it, exploring why a publisher might think this—rightly or wrongly.
Since then, I’ve taught countless conference sessions and webinars about author platform development, content strategy, marketing and promotion, and long-term best business practices. Hands down, the No. 1 thing I’m questioned about is social media—by the unpublished writers, advanced writers, and well-established career authors. I don’t mind fielding such questions, but I find social media the most difficult topic to teach effectively, and I’ll have a separate post about that tomorrow.
On the flip side, I rarely field questions about author websites, aside from technical ones about what service to use or other fiddly details related to domains, hosting, and WordPress sites. I believe this happens for a few reasons: Website design and development is a more technical area, plus few authors actively engage on their site with readers. It can be something of a “set it and forget it” thing. Who’s really looking at an author website that much anyway, especially one without a blog or active updates?
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