Quick Link: The Relaxed Release

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I think Elizabeth S. Craig is brilliant and has the right idea when it comes to book releases. Do you agree? What tips do you have for a good title release?

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The Relaxed Release

by Elizabeth S. Craig

I remember how stressed I was whenever I had a book launch for Penguin Random House.

For one thing, the launches were happening pretty regularly, since I was writing two series for them.

But mostly, I was stressed because their expectations were high.  Any marketing related emails or calls were more centered on what were my plans for the release and less on what they were doing to promote it. (Let this be a heads-up for anyone thinking of pursuing traditional publishing for marketing support.)

Oh, the publisher’s publicity person did usually do one thing: set me up on a book blogger tour.  But who was doing all the work? I was–I was writing the posts, sending them over to the bloggers, and answering comments.

Sometimes they’d send me ARCs (Advanced Reader Copies) to distribute. Again, the pressure was on me…to figure out whom to send the copies to, mail them (at some cost…these were printed ARCs), and follow up later.

Once I went on a book tour in NC with a group of other cozy authors. We had someone help us set up events: signings, panels, etc.  I think that was a pretty successful effort, but I did find it very stressful.

Read the full post on Elizabeth S. Craig.

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