Today’s readers are much busier and more distractible than ever before. Their time is precious and fragmented, and they’re constantly bombarded with other demands on their attention. To grab nonfiction readers and keep them turning the pages of books you write and/or publish, it’s critical to make sure the writing is clear, concise, and vivid.
Here are some quick tips for you to relay to your authors or use yourself in revising the style and presentation of nonfiction to entice and engage readers. (Similar tips work for fiction, as you may be glad to know.)
Use a clear, chatty, reader-friendly writing style
Use casual language and everyday words for immediate comprehension and inclusion. Don’t be pedantic or preachy, and avoid pretentious, show-offy words and flowery phrases. You’re writing to inform and engage, not to impress. Your goal should be clear communication of your ideas and immediate comprehension of your points. And of course, never talk down to your readers.