Quick Link: How to Build a Personal Brand While Staying Authentic to Your Craft

Quick links, bringing you great articles on writing from all over the web.

This is the hard part about being an author as opposed to a writer. You have to market yourself. That is hard, a lot of us (me included) have a hard time connecting socially on the web and think of marketing as a dirty word. At The Write Life, has some great information on how to help us so that we can reach others while still staying us.

~ * ~

How to Build a Personal Brand While Staying Authentic to Your Craft


You’re a writer, a change-maker, someone who influences culture — not a boring old corporate brand. You roll your eyes when it comes time to talk about working on your personal brand.

I get it; It goes against your anarchist, artist nature.

A few years ago after nearly two decades as an entrepreneur, I came back to my love: Writing.

About a year into my time at the UCLA Extension Writers’ Program, a classmate and I attended an all-day marketing for writers seminar. Somewhere around the second or third presenter, I was totally overwhelmed. I thought the hardest work I’d do as a writer would be the writing. I had no idea just how much the publishing industry had tightened its belt, and how much promotion was now in writer’s hands.

I wanted to create art, not be a one-woman marketing show.

Read the full post on The Write Life!