You can’t force success

You may have heard about The Handbook For Mortals scandal, where they tried to scam the New York Times best-selling list.  I am not sure how they thought they would get away with it and not have people figure the situation out. It was pretty blatant.

Through out my career, I have had people ask me how to trick Google so they could be on top of the search engine.  First of all, thank you for thinking I am that smart. But because I am that smart, I tell the truth. It isn’t worth it and it can’t be done.  Why would you want to? I can see wanting to make sure your site is optimized the best it can be and I am so glad to help you with that. But as my wise old granny used to say “If it is too good to be true, follow the money.” What you want is your right audience to be able to find you. Including your searches.

I can get wanting to make money and be a success. Seriously, how cool would it be to make any best-selling list! Except if you scam the system, it isn’t really you on the list because of the quality of your work. You might make some money but everything lives forever on the internet, just ask Martin Skarelli who will be forever remembered as the pharma bro dude who was disrespectful to the Wu Tang Clan.  People who seem to have the tendency to act like this, who are looking for the quick and easy way, never seem to have enough self-control to stop when they should.

I am not so naive to think that the system isn’t gamed because I totally think it is. But there is a difference between trying to get an advantage and thinking I am smarter than the world (which includes you!).  Because if I had to bet on which would win, I would take the world all the time (and you!).

Have a good day!


P.S. You never ever never want to piss off Google.

P.P.S. Yes, I have had someone tell me that they wanted their site to be the number one search result for all Google searches.