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An email list is one of your best marketing tools. Just think about it, people actually signed up for your email because they are interested in you! At Writer’s Digest, guest poster Gabriela Pereira gives some great tips on how to start your email list. Personally, I love MailChimp and have used it for many clients but they are all good. Also, adding one more tip to Gabriela’s list – you need to reassure people somehow that you will not sell or abuse their email. Unless you plan on abusing that privilege, in which case you are an awful person.
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Author Platform Building: How to Create a Valuable Email List For Your Book
Why You Need an Email List
The Internet is always changing. From Facebook to Foursquare, Pinterest to Periscope, it sometimes seems as if a new social media platform pops up every minute. Who can keep up? The beauty of email is that it’s evergreen. While websites, forums and social networks might come and go, email has solidified its place in how we communicate.
Email is a direct line between you and your readers. There’s no “middleman” to get in the way. In a digital world where social networks change their algorithms, sites get hacked and servers crash, direct communication is invaluable. You can export that list and take it with you wherever you go. As long as you build that list correctly, it’s yours and no one can take it away from you.
Read the full post on Writer’s Digest