Quick Link: Author Platform Building: How to Create a Valuable Email List For Your Book

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An email list is one of your best marketing tools. Just think about it, people actually signed up for your email because they are interested in you! At Writer’s Digest, guest poster Gabriela Pereira gives some great tips on how to start your email list.  Personally, I love MailChimp and have used it for many clients but they are all good. Also, adding one more tip to Gabriela’s list – you need to reassure people somehow that you will not sell or abuse their email.  Unless you plan on abusing that privilege, in which case you are an awful person.

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Author Platform Building: How to Create a Valuable Email List For Your Book

If I could point to one external factor that has had the biggest positive impact on my career as an author, it would be my email list—and I’m far from alone. Most writers today know they should probably have an email list, but misinformation and confusion abound about what exactly that list should entail, why it’s so crucial and, of course, what to do with it.
This is a guest post by Gabriela Pereira—author, speaker, and self-proclaimed word nerd—whose new book DIY MFA: Write with Focus, Read with Purpose, Build Your Community shows you how to recreate the Master of Fine Arts experience without going back to school. As the founder and instigator of DIYMFA.com, Gabriela’s mission is to empower writers to take an entrepreneurial approach to their education and professional growth. She earned her MFA in creative writing from The New School and teaches at national conferences, local workshops, and online. She also hosts the podcast DIY MFA Radio, where she interviews best-selling authors and book industry insiders about the art and business of writing.

Why You Need an Email List

The Internet is always changing. From Facebook to Foursquare, Pinterest to Periscope, it sometimes seems as if a new social media platform pops up every minute. Who can keep up? The beauty of email is that it’s evergreen. While websites, forums and social networks might come and go, email has solidified its place in how we communicate.

Email is a direct line between you and your readers. There’s no “middleman” to get in the way. In a digital world where social networks change their algorithms, sites get hacked and servers crash, direct communication is invaluable. You can export that list and take it with you wherever you go. As long as you build that list correctly, it’s yours and no one can take it away from you.

Read the full post on Writer’s Digest