Author and ALLi Advice blog editor Debbie Young makes the case for self-published authors to occasionally turn their backs on the ever-hungry beast that is the world wide web.
As indie authors, we sell most of our wares in a marketplace that never sleeps. In theory, at least, we are able to reach new readers 24/7, all around the world, without leaving our homes. But with this privilege comes a never-ending action list of online marketing tasks – and a ton of related stress.
Build a website – blog and guest blog – tweet and retweet – pin and repin – share an update – share a story on Wattpad – like for likes – schedule some posts to reach other parts of the world at their busiest times – schedule some more to get ahead of yourself – check your sales stats – tweak your keywords…
Sound familiar? Yes, we all know we should prioritise. Ring-fence marketing time, limit online hours, protect writing time. But how many of us are that disciplined? Not me, I confess. Even for those with the best time-management skills, the pressure can still build up, because the internet is always there, begging to be fed.