Quick links, bringing you great articles on writing from all over the web.
Authors are trying everything to get their book noticed. One great way is free stuff. You want to make sure that you are using items that work. Over at Janice Hardy’s Fiction University, Marcy Kennedy gives some great information. Editor’s note – Marcy mentions Moo.com as a resource. I want to add that I love them. Their quality is amazing and they have so many diverse products that you can do creative things with. I am not paid by Moo or get any affiliate income, I just love using their services.
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Creating Promotional Material That Works: Swag
By Marcy Kennedy, @MarcyKennedy
Part of the Indie Author Series
This month we’re going to talk swag. Swag is physical items related to our book/series. It could be bookmarks and postcards, mugs or magnets with our book cover on it, or even jewelry based on something worn by our characters.
The secret to what swag works seems to be know your personal business model.
For authors who want to be able to quickly adapt, swag can be a bad idea because it leaves you with a lot of outdated products.
“I have not done bookmarks for a very long time,” said multi-genre author Pauline Baird Jones. “Because I need to be nimble and flexible, my covers sometimes change, so then I lose the money spent on bookmarks. I think bookmarks work better for authors who do a lot of events, such as signings. Most of my sales are online, so it’s not cost effective for me to do a lot.”
However, for authors who’ve built up a street team to help them spread the word or who want to do launch events, swag can be a great way to build audience excitement.
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