How Indie Authors Can Use Preorders to Crack the Bestseller Lists

Today’s post is by Mark Coker, off of the Publishers Weekly website, on November 20, 2015.  He discuses how self publishing authors can use preorders to boost their rankings and be a part of a good marketing plan.

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Imagine you could press a magic button that would make your next book launch more successful. The magic button is the e-book preorder, which gives indie authors a sales and marketing advantage.

Over the last 12 months, nearly two-thirds of the top 200 bestsellers distributed by Smashwords originated as preorders. This statistic is all the more impressive when you consider that only one in eight books published at Smashwords during this period was listed as a preorder.

A preorder is an advance listing of your e-book at major retailers that allows your reader to reserve a copy of your book up to 12 months before the release date. When the book is officially released, the customer’s credit card is charged and the book appears in her device’s library.

Although preorders are standard practice for traditional publishers, most self-published authors don’t yet know how to take advantage of them. Let’s fix that problem right now.

Five Big Benefits of E-book Preorders

1. More effective advance marketing of your book: Most authors use Facebook and other social media to communicate with readers about works in progress. By providing a preorder link every time you share news about your upcoming releases, you can capture readers’ orders when you have their greatest interest and attention.

Read the full post on Publishers Weekly

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