This post by Stephanie Barko originally appeared on The San Francisco Book Review on 10/2/15.
When Technorati quietly changed their business model earlier this year and quit categorizing and ranking blogs, I began to wonder how to identify the top book blogs going forward. It turns out there are still plenty of ways to determine the best book blogs to partner with. It just takes a little time and effort.
Where are those book blogs whose followings we can’t wait to borrow for free? Let’s take a look at some of the options out there for finding and connecting with book blogs.
Alexa is a good resource for blog traffic stats, but it’s not free like Technorati was. However, Alexa offers some pretty savvy tools, such as:
• Which sites to pay attention to: Easy-to-use tools let you narrow down the web to specific sites that meet your criteria.
• What a site is doing and how well it’s working: Use Alexa’s intelligence tools to pick up traffic stats and demographics.
• How a site compares to others: Benchmark any site to see it in relation to competitors.
These are excellent tools that will definitely locate quality book blogging sites, but prices range from $10 to $149 per month. It requires a bit of an investment.