Are people reading the e-books they purchase from companies such as Amazon, Barnes and Noble or Kobo? There is growing research data that is supporting the notion that people are not reading the digital titles they buy online and for the most part, they are never even opened.
At Book Expo America last April, Kobo dived deep into global reading behavior and analyzed the data. They found that 60% of e-books that are purchased from their complete line of apps, e-readers, tablets and via the web are never opened. Interestingly, the more expensive the book was, the more likely the reader would at least start it.
There are other companies that are also checking out reading behavior and providing some very interesting data. Jellybooks is a young startup and they have developed e-book tracking software that users opt into getting their reading habits tracked in exchange for free or discounted items. Over 100 publishers are now using their API for their own e-book library, including Harlequin, which uses the code for free romance novels from their new loyalty program.