Millennials 'Least Likely to Buy E-books'

This post by Charlotte Eyre originally appeared on The Bookseller on 6/24/15.

Millennials are less likely to purchase e-books than any other age group, with 63% of 16-24 year-olds saying they have never bought one, according to a report from Deloitte.

For its Media Consumer Report 2015, Deloitte surveyed 2,000 UK consumers about their media habits. It found that 25% of 16-24 year-olds had bought an e-book in the last 24 months, compared to 38% of 25-34 year olds.

Millenials also say they are spending more time using other media, as only 14% of that group read books for more than an hour each day but 67% will watch up to an hour of short form video and 58% will spend more than an hour watching TV.
 

Read the full post on The Bookseller.

 

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