You see the hashtags on Twitter every week: #SBizHour, #MediaChat, #CMGRHangout, and on and on. These tags refer to Twitter chats, one of the best examples of community building on Twitter. Using a shared hashtag, users meet at a pre-determined time to discuss issues of community relevance. These chats generate tons of conversation, and build deep connections between the people partaking and brands who host.
That kind of engagement has benefits for brands and personal brands alike. A successful Twitter chat community builds advocacy, loyalty, and community with participants. You’ll grow the social following of your accounts, generate valuable discussions and feedback, and show thought leadership with an outspoken audience.
Could you host your own Twitter chat? It’s not as simple as you’d think, but we’ve got your back. Here’s your step-by-step guide:
Before Your Chat
As tempting as it is to just jump in, you’ll need to build a plan. We recommend you consider well thought-out answers to the following questions:
Why am I hosting a chat?