Last week Stephanie Chandler invited me to do a presentation for the Nonfiction Writer’s Conference, an online event featuring lots of speakers on topics of interest to self-publishers and nonfiction authors.
The topic was “Essentials for Author Websites, Blogs and Book Sales Pages” and it was designed as a 40 minute teleconference presentation, so no visuals or slides like we would rely on in a webinar or live presentation.
(Stephanie also interviewed me last month for the Nonfiction Writer’s Association blog, and I got pretty personal in the interview. You can read it here: Expert Interview: Joel Friedlander)
For the last several years I’ve been giving talks, keynotes, and presentations to a variety of book industry groups and, to be honest, it’s one of the more enjoyable parts of my own platform building efforts.
But that’s a subject for another day.
Today I wanted to share with you the some of what went into this presentation, because thinking through your online strategy is never a bad idea. Because I use mind mapping to prepare many of my presentations, I’ll use the mind map for this event to illustrate the main points I wanted people to walk away with.