Did you ever hear the expression, “a stitch in time saves nine?”
Whether you’re an author or freelance writer, that’s how you need to think of your writing platform. Get it started first, as the foundation of your business. It’s much more effective than trying to play catch-up.
If you’re an author, your platform needs to be in place before you hit the submissions road (if you’re going the traditional route). And, it certainly needs to be in place before you self-publish.
If you’re a freelance writer, you need to have an effective website and marketing strategies in place before you offer your services online.
To reinforce this thought, let me tell you about my father. He was in construction – he built homes. The first thing that gets done, after the blueprints are drawn, is digging for the foundation. Then the foundation is created. Then the house is built on top of the foundation.
It’s the same when building an online platform. Getting a website is the digging part; the added content and optimization of the website is the foundation of your platform.