How Authors Can Build Their Audience on Instagram

This post by Adrienne Erin originally appeared on Duolit on 7/14/14.

One of the fundamental rules writers strive to follow is “show, don’t tell.”

While this is meant to prevent clunky exposition (or the dreaded exposition monologue), it’s also a great piece of advice for the modern writer on social media. Although it might seem more natural for authors to flock to word-based sites like Twitter to promote their work or build their fan base, an image-based site like Instagram can also serve as a great promotional and relational tool for writers.

Here are six ways writers can harness the power of Instagram to build their audience:


Find a Brand New Audience

Each social media platform attracts a unique audience. While there will always be some crossover (from Twitter users to Facebook users, and Facebook users to Instagram users), the fact remains each site meets a different need and will therefore have a different user base.


Read the full post, which includes five additional Instagram strategies and details of each, on Duolit.


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