One of the fundamental rules writers strive to follow is “show, don’t tell.”
While this is meant to prevent clunky exposition (or the dreaded exposition monologue), it’s also a great piece of advice for the modern writer on social media. Although it might seem more natural for authors to flock to word-based sites like Twitter to promote their work or build their fan base, an image-based site like Instagram can also serve as a great promotional and relational tool for writers.
Here are six ways writers can harness the power of Instagram to build their audience:
Find a Brand New Audience
Each social media platform attracts a unique audience. While there will always be some crossover (from Twitter users to Facebook users, and Facebook users to Instagram users), the fact remains each site meets a different need and will therefore have a different user base.