1. Write the story you’d most want to read.
Don’t write a story just because you think it might be a bestseller or that it would make Great Aunt Edna proud. Think about the books you love, the ones you really lose yourself in. If those are mysteries, then don’t try to write an historical romance or a quiet literary novel. It might not be anything genre-specific that you love, but a certain voice, or type of story, or kinds of characters. Write what you love. Do me a favor — right now, today, start a list of all your crazy obsessions, the things that get your heart pumping, that wake you up in the middle of the night. Put it above your desk and use it to guide you, to jumpstart your writing each and every day.
2. Begin with character.
Make her flawed and believable. Let her live and breathe and give her the freedom to surprise you and take the story in unexpected directions. If she’s not surprising you, you can bet she’ll seem flat to your readers. One exercise I always do when I’m getting to know a character is ask her to tell me her secrets. Sit down with a pen and paper and start with, “I never told anybody…” and go from there, writing in the voice of your character.