A common lament of authors is: How do I promote my books? I’ve tried to present a host of time-tested ideas in this blog.
Author business cards constitute one of the cheapest, easiest methods to build a readership and increase sales. I know that I’ve sold hundreds of books through the use of my HUNTER business card.
Before I begin, let me first give a tip of the hat to Robin Sullivan — wife and business partner of bestselling fantasy author Michael J. Sullivan — for providing 90% of the ideas and information in this post.
Robin used to maintain an invaluable website/blog, “Write To Publish,” which, sadly, has been defunct for some years. One of her most useful posts for me was “Author’s Business Cards…Get Them…Use Them.” Precisely because her information is so valuable, it deserves a new lease on life. So here I am, snitching it shamelessly yet publicly, giving full credit to Robin. If you read her article, then you won’t have to read this one.
Here, though, I want to indicate how I’ve adapted her methods for my own use.
In terms of bang-for-the-buck, I can’t think of many methods of advertising your books that generate a better return than business cards. For about an hour of time, plus the price of a restaurant meal, you can produce an advertising product that can generate thousands of dollars in sales and a host of fans.
First, like Robin, let me recommend as a source for inexpensive business cards GotPrint.com. Just today I designed and ordered 1,000 new cards for the forthcoming release of BAD DEEDS. These one thousand cards — two-sided, full-color, UV coated, on thick glossy stock — cost only $19.00. You read that correctly. I splurged for “rush” production, and spent $26.35. You have a variety of shipping options. Mine cost me an additional $14.63. Grand total: $40.98. And the quality is fabulous.