More advice about social media is swirling around out there than ever before. I read the posts. I watch the videos. I’m constantly looking for that secret that I’m missing and each time I’m reminded of the same thing.
When it comes to selling books, spending a huge amount of time building a social media following is a waste of time.
In this post, I’m going to debunk many of the myths about social media and how it can be used to sell books and then I’m going to share a couple of things you can do to actually take advantage of these platforms.
2 Ideas About Social Media
Tools and Tool Boxes
All of the things we use to build our online platform – blogs, email lists, social media, podcasts, guest posts, etc – are all just tools in a tool box. The focus should never be on the tool. The focus is on what we are trying to build – in this case an author platform.
However, with tools like Twitter, Facebook, Pinterest, Google+, LinkedIn and others, we often lose site of that. We decide we need to use them to sell books then run around trying to figure out the best way to do it. This is the same thing as picking up a hammer from your toolbox and then running around trying to figure out what to build with it.
You should never start with the tools. You start with a plan, then reach in your toolbox and pull out the right tool for the job.