This post by Denyse Bridger originally appeared on her Fantasy Pages blog on 5/5/14.
I know, I can feel the cringe already among those who have to devote way too much time to this chore, and have to leave the art of writing to wait when it’s all we really want to be doing. At any rate, I thought I’d make a few observations, and this is my official disclaimer that all comments are my own thoughts and opinions in the event anyone gets ruffled or takes offense.
A lot of new authors don’t seem to understand the basics of marketing and branding yourself and your product. I see so much pushing of the same excerpt, or just endless postings of the same excerpt over and over. I know it’s very important to all of us to get our books out there before readers, but when entire Yahoo digests come from one author or your promo company, neither of you is doing your efforts any positive impact.
Promotion and marketing means more than getting your newest book in front of people, don’t kid yourself. HOW you present your material makes a huge impact on whether readers support you or avoid you. There’s also the fact that if you don’t focus at least some of your attention on creating a recognizable brand for yourself, you’ll never find that audience you want so badly.