A good story can make a campfire that much eerier. A good story can flip a conversation at a party from completely awkward to wonderful. A good story can glue your nose to a book. And, on screen, a good story can rivet generation after generation.
So, uh, how do you tell one?
Andrew Stanton, the Pixar writer and director behind both Toy Story and WALL-E, has many ideas, and he shared his expertise in his TED Talk, The clues to a great story. Below, see his golden rules of storytelling visualized by Karin Hueck and Rafael Quick of the Brazilian culture and science magazine Superinteressante. Each month, the magazine’s editors take a TED Talk and give it to their graphic wizards to interpret in any way they see fit. Here, a reimagining of Stanton’s talk on stories. Via the Ugly Duckling. Just click the image to see a larger version.