Ride the Tide of Group Promos!

This post by Jodie Renner originally appeared on the Crime Fiction Collective blog on 3/16/14.

Savvy indie authors are quickly discovering the power of increasing book sales and visibility by collaborating with other authors in various ways. Here are four different avenues to explore that all work surprisingly well.

1. Create or join a Facebook group “event.”

Not long ago, a complete stranger contacted me to ask if I’d like to add my writing guide Fire up Your Fiction (which, until recently, was titled Style That Sizzles & Pacing for Power) to a group promo he had planned to put 15 books, all related to writing, publishing, and promoting books, on sale for 99 cents each for one day.

I was flattered, and after checking out the organizer and the other books on the list, was eager to jump in, especially since I’d just changed the title of the book and it has won several honors recently.

Bryan Cohen turned out to be not only a nice person, but a creative, skilled and enthusiastic organizer, with lots of great promo ideas that really worked well. He created a Facebook page for the event as well as a page on his website, and enlisted us all to help promote it on our blogs and on Facebook, Twitter, Google+, etc. He asked us for possible giveaways and offered attendees/participants a chance to win prizes for sharing the event on Facebook and Twitter.

As a result of this great promo on February 28, which Bryan named “March to a Bestseller,” all 15 participants had a significant increase in book sales, ratings on Amazon, and visibility. For a few hours of responding to readers on the event page on Facebook (my “shift”) and promoting the event on my blog and in social media, my sales for Fire up Your Fiction increased that day by about 20 times the normal daily average.

 

Click here to read the full post on the Crime Fiction Collective blog.

 

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