Do what you love and write what you love — sounds like a pretty good plan, right?
But what if I also told you that doing what you love and writing what you love leads to growing a platform you love?
Even better news!
But wait, here comes the punchline.
The challenge is that precisely what a writer loves is almost never apparent…unless the writer has already done a lot of writing.
In fact, I’d say 99.9% of writers I have worked with personally have to write their way to a successful platform.
Rare is the writer who can accurately predict what her platform is going to look like ahead of time without some writing to predict it.