What's the Best Way to Promote Children's Books?

Publetariat Editor’s Note: be sure to click through on the link at the bottom of this post (after the jump) and read the comments section, where readers have shared some additional helpful tips for marketing children’s books.

The first step in promoting any type of book is to understand your target audiences and develop a written book marketing plan. For tips, download my free report, Create a Book Marketing Plan That Sells Books

Books for younger children are usually purchased by adults, including parents, grandparents, other relatives and friends, teachers, and librarians. Teens often choose their own reading material, but keep in mind that a large percentage of the readers for young adult books are adults, many of them parents.

When promoting books for young children, interaction with kids and parents can be very effective. Look into school visits, library reading programs, book fairs and other events where families congregate. Also check out the Mom’s Choice awards program.

For more information and ideas, see my children’s book marketing resource page.

Authors, what are your favorite ways to promote children’s books? Please share in the comments area [on the original post]


This is a reprint from Dana Lynn Smith‘s The Savvy Book Marketer.