This post, from SACHI Studio, originally appeared on the SACHI Studio site on 4/23/08.
This is the next in a series of guides on how book authors can achieve social media success. The first was a 5-page article on why book authors should use WordPress as part of their web presence.
The following is a 4 page primer on how book authors can use Facebook as a viable social media tool to give more exposure to their book and work.
If you wish to read a print version of this, you can download the 4 page pdf guide here. Otherwise, you can read the entire guide in its entirety below.
Sachi Studio is available for Facebook social media consulting for selected book authors as well.
Update 8/13/09: Our new free eGuide, “Facebook Fan Pages for Book Authors” is out. Click on the badge to learn more.
[Publetariat Editor’s Note: we’ve disabled this link since it leads to a page where you’re asked to complete an online form; as Publetariat has no control over the site or form, we prefer that if you’d like to follow the link, you do so on the source web page.]
A Primer to Social Media Marketing on Facebook for Book Authors
Like many other businesses, book authors are flocking to various social media communities such as Facebook and Myspace. They want to leverage these sites as best as possible to give more exposure to their books. But too many are lost and lack both direction and strategy as to how to best use these communities.
The following is a primer for authors to use Facebook as a viable social media marketing tool.
Before we get into specific methods and activities to use on Facebook, there are five principles that any book author should adhere to in the social media space. It is important you are aware of these fundamentals as they make up the foundation of success in social media.
- It’s not about you. It’s about the community. Too many overzealous marketers forget this principle when it comes to social media. They focus too much on promoting themselves at the risk of ignoring the needs of their users. Your followers have a voice that want to be heard. Create initiatives that allow your users to voice their thoughts and opinions on your work. Try to focus on their needs while simultaneously meeting yours.
- Be sociable. It’s not called social media for nothing, folks. This means that you shouldn’t just upload photos of your latest book tours or just promote the book on your Facebook profile. Be personal and allow those connected to you to see some personal stuff of you. In the world of social media, it helps to be three-dimensional.
- Think long term and be consistent. Don’t quit after a few days of work. Social media is a relatively new field. You have to continually test and benchmark various initiatives before you start to see results.
- Focus on user generated content. Much of the successful social media strategies today focus on allowing the end user to generate the content for us. There are too many authors who ignore or don’t realize how much power their users have in contributing to their work. Look for ways where you can get the community to do the work for you.
- Focus on multiple generations of users. Many of the failed social media strategies today are a result of marketers focusing on their first generation users. Successful strategies rely heavily on getting the first generation of users to continue to spread the message to their network and getting that network to spread it to their network. Hence, don’t just market to friends but to friends of friends of friends. As they say in networking, it’s not who you know, but it’s who they know.
Now that we’ve listed the basis tenets of successful social media strategies, let’s get into specific activities that authors can use on the Facebook platform.