This post by Rachelle Gardner originally appeared on her site on 9/17/15.
I’ve been coaching several of my clients through the process of coming up with a good title for their book, so I thought I’d share my tips with you.
Let’s start by acknowledging a few things. The publisher is usually responsible for the final decision on title, and in the query stage, it’s not that important. In fact, some agents have said they don’t pay any attention at all to titles. But at some point, you’re going to want to think seriously about this. Your title is part of the overall impression you’re creating about your book. It can set a tone and create an expectation. Whether you’re pitching to an agent, or your agent is pitching to publishers, I think you want to have the strongest title possible.
Think of it this way: the better your title is, the better your chance that the publisher will decide to use it, rather than changing it.
So here’s what I recommend when you need a title, for either fiction or non-fiction.