Using Testimonials and Endorsements to Promote Your Book: A Guide For Self-Publishers
Testimonials and endorsements must be an integral part of your self-published-book promotion program. These testimonials and endorsements should be shown and used everywhere and anywhere you have an opportunity to show them. Here are a few excellent suggestions to get you started:
1. Front Book Cover: Display one on your book’s front cover if it is very strong, or by a well-known celebrity, or by an industry guru. The name of the author of the book’s foreword, which is a type of testimonial, should be shown on the front cover – especially if written by a very important person.