Here I share my favorite reasons for becoming a self-publisher. Some reasons are much more important to me than they might be to you. But I am certain that on this list you will find a reason that is important or intriguing to you. I hope that you find one that gets your internal capitalist into gear, and gets you onto a new path too.
1. Retain Ownership: As a self-publisher you retain complete control and ownership of the book – forever. I’m sure that for all of you reading this article, this is a very important reason – as it was for me.
2. Instant Credibility: The book will instantly give you credibility – and help boost your career or business. We all want this. The more professional your book is, the more credibility you will have with your audience. With self-publishing you can easily and quickly make improvements to your book – especially with an ebook.
3. Control Fate of My Book: As a self-publisher you control the fate of your book – not some publisher that has no interest in your book or subject other than how much money they can make from you. Self-publishers are writing and publishing books because we love our subject, and want to share our knowledge with others.
4. Speed to Market: Traditional publishers take way too long to bring your book to the market. A big publisher would think that you are a silly fool to believe that you could get your book into a world-wide audience within a few weeks. But of course, we now all know that we can – and do.
5. Plenty of Help Available: As a self-publisher you can choose to be involved with as much, or as little, of the creative process. Self-publishing is where you, the author, bypass all the intermediaries that are involved in traditional publishing. These intermediaries do the editing, designing, illustrating, marketing, promotion, etc., of your book. As a self-publisher these functions will typically be your job. Although, you can easily hire people to do these functions for you and still be considered a self-publisher. As a self-publisher you get to choose which functions you want to do, and which ones you need to hire someone to help you with.
6. Keep All Profits: As a self-publisher you keep all of the profits. A traditional publisher will keep almost all of the profits. Then, after several months, when your book sales start to slow down, they will dump you for someone else that is more profitable for them. Even if your book makes you just a few hundred dollars a year, these profits will come to you year, after year, after year. The more effort you put into making your book look professional, and into your marketing and sales, the more profit you will make. You have complete control as to how much success your book will have.
7. Low Entry Cost: It is much less costly to produce a book now than it has ever been before. You can get an ebook online with a big-name website for free within minutes. You can also get your book accepted by a big-name print-on-demand company that will distribute your book to the entire market for about $112. Additional expenses like ISBN fees, and CIP fees, will add about $100. Hiring a professional cover designer can be anywhere from $250 to $750.
8. My Knowledge of The Market: With some effort and study, you can do a much better job promoting your book than a traditional publisher can. This is especially true when your book is directly related to your career or business. You know your market, your audience, your customers, and your readers, much better than anyone else does. This intimate knowledge of their needs is what will help make your book and career a success.
9. Niche for Success: Your book’s subject might fit into a very small niche – one that is too small for a traditional publisher to even bother with. Filling a small, tight niche is where the money is for many self-publishers.
10. Creative Outlet: Self-publishing is a great way to satisfy your need to be creative – writing, designing, and illustrating – as well as being creative with marketing, advertising, and promotion. Self-publishing will force you to be creative in many areas.
This article was written by Joseph C. Kunz, Jr. and originally posted on KunzOnPublishing.com