Mentoring – Paying Forward

This will be a short one but an important one. How many of us were ever positively influenced by an authority figure when we were younger? Perhaps it was a teacher or professor. Maybe it was a cop or an adult big brother or sister volunteer. Maybe it was an established professional in our career field or a higher level executive in our corporation or a higher ranked officer/NCO in a military unit. In any case, did that person take you under his or her wing and provide guidance and help?

Oft times, it’s not possible or convenient to pay back those persons of influence other than to acknowledge their help. Since we can’t pay it back, we have the alternative of paying it forward. Do unto someone else as someone did for you when you were younger. Become a mentor. There are worthy new guys out there who could use a boost up. Look around for talent in the raw. Is there someone who could be helped by your hard-earned knowledge and experience? Consider taking that person on as a work in progress. You can make a huge difference in that person’s life. No, you’ll never be paid back directly by that person, other than perhaps his acknowledgment. But maybe he’ll pass that help forward to someone else who comes after he does. It’s like a chain letter in which everybody wins and no one loses.

Look around. If you’re an experienced person with something to teach, find someone worthy of your help. If you’re someone in need of assistance, look around for a mentor who can provide what you need. Paying forward is a very altruistic concept and has been with mankind forever. Recognize when it’s your turn to either ask for help or to give it.


This is a cross-posting from
Bob Spear‘s Book Trends Blog.

Terms of Use

Copyright for all content contributed to Publetariat is held by the respective contributor. While site design constraints mean that “Publetariat” is listed as the post creator of every post on the site, author / contributor names are included in the text of each individual post.

Site design copyright Publetariat 2008 – 2015.

Creative Commons LicenseAll Publetariat site graphics are licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License (click for more information).
Content on Publetariat reflects the views, experiences and opinions of the individual authors and site Contributors.

Nothing on this site is represented, nor should be construed, as professional legal or financial advice.

Data mining is strictly prohibited. Collection of site content or data for any purpose, whether manually or through any automated process, will result in IP blockage.

 

 

Contact

If you have any questions or comments about the site in general, you can use the form on the Contact Page or email Editor in Chief Paula Reichwald directly at paula@publetariat.com. I would love to hear from you.

About Publetariat

Publetariat was founded by April L. Hamilton, and its mission is to share articles, editorials and advice from experts in writing, journalism, editing, book design, publishing in both hardcopy and electronic formats, book marketing and promotion, web design, podcasting, video trailer creation, author services and social media – all topics of great interest and grave importance to indie authors and imprints.

Publetariat trawls the internet daily to bring the most valuable content in books, publishing, craft, book promotion, authorship and related topics to your attention.

 

#fridayflash: Snow Ball Excerpt

This week, I present an excerpt from my other novel, Snow Ball. Snow Ball is not at all like Adelaide Einstein, it’s a dark comic mystery. And when I say dark, I mean it — as this excerpt will demonstrate.

 

“Shine on, shine on harvest moon, up in the sky…” Velma crooned, bouncing one hip as she worked.  She spun to open the refrigerator door, briefly eyed its numerous contenders for lunchtime beverages, then closed it again and stepped over to the basement door.  She gave it a little push to open it wider, calling, “Do ya want pop or milk with your lunch?”  Her accent made the word “pop” sound like “pap”.

She heard a grinding sound, a muffled cry and a thud.  “Ah…milk is great, hon,” Walter responded from somewhere out of view.  “With a little chocolate syrup?”

She smiled and closed the door, turning back to get the milk.  “He’s as bad as the kids,” she chuckled to herself.  She put the toast on the plate and the chipped beef on the toast, then set the table with a placemat, flatware and Walter’s glass of chocolate milk.  She flung the basement door open again and had to yell to be heard over the buzzing power tools.  “Walter, soup’s on!” she called.  “Now can ya turn that thing off and get your hiney up here before it gets cold?”

The buzzing stopped and Walter appeared at the foot of the stairs, wearing a yellow, blood-sprayed, disposable surgical suit with matching mask and booties, his glasses speckled with red and his gloved hands smeared with the same.  He lowered his mask.  “Before what gets cold,” he jokingly asked, “my hiney or the chipped beef?”

Velma giggled.  “Oh, you!” she chided him.  “Get all that stuff off and come on up now.”

When Walter reappeared, stripped of his disposable garb, glasses washed, he took his place at the table and said, “Oh, this looks great, just great Vel.”  Anyone seeing him on the street would’ve assumed he was an accountant or maybe a junior college math teacher.  He took a bite and hummed appreciatively. 

After he’d swallowed and had a slug of chocolate milk, he smiled at Velma and, pointing at his plate with his fork, asked, “Do ya know what they used ta call this when I was in the service, Vel?”

Velma’s eyes rolled and she smiled back indulgently.  “Yah, I do.  Jesus, Mary and Joseph, Walter.  Do ya have ta tell that story every time I make ya chipped beef?”

Walter chuckled.  “Oh, I was a different man then, Velma.  If you’da seen me then, ya woulda thought I was like John Wayne.”  He looked a little distant as he reminisced.  “We hadda be ready for anything.”  He looked at Velma and smiled again.  “But ta tell ya the truth, I’m glad I never got the call.  Truth is, I don’t know if I’da had the stomach for it.”

Velma turned off the radio and took the chair next to Walter’s.  “Yah, I know whatcha mean,” she said, squeezing his hand.  “Gunning folks down, left an’ right.  It’s all so impersonal, ya know?  I mean, those other boys never did anything ta you, they’re just fighting for their country same as we are.”

“Yah,” Walter sighed.  “War is a terrible business, ya got that right Velma.  If there’s a war going when our boys get ta be old enough, I’ll have ‘em up at Peter’s faster than you can say Jack Robinson.”  He dug back into his lunch. 

To change the subject, Velma cocked her head toward the basement door and brightly asked, “So didja get anything yet?”

Walter tucked his napkin in at his throat and grumbled, “Not much.”  He took another bite and smiled as he chewed and swallowed.  “He’s a toughie, all right,” he said with admiration.  “Golly, I don’t know what else ta try.”

Velma patted Walter’s left hand as he continued eating with his right.  “Are ya sure it’s really worth all this work, Walter?  I mean, couldn’t ya just finish it and move on ahead?  We’re all set ta go with the pharmaceuticals business now, and―”

“No, no,” Walt gently protested, wiping his mouth and shaking his head.  “Now that’s just the problem nowadays, is folks lettin’ other folks take advantage.  That last kilo wasn’t stolen from this turkey, he took it and he sold it himself.  He stole it from us, Velma.”

Velma shook her head and clucked, “I know I shouldn’t be surprised anymore, with all I’ve seen, but jeez louise, doesn’t that young man have a mother?”

“I know, I know what you’re sayin’.” Walt nodded.  “It’s like the parents today don’t even bother ta teach their kids common courtesy, let alone how ta behave like proper citizens.”  He tapped the table with his index finger for emphasis.  “And it’s just that kinda thing that’s ruining this country, Vel.  First there’s no respect for the elders, then it’s a lack of manners, and next thing ya know ya can’t even leave your fence alone with your merchandise for ten minutes.”

Velma clasped her coffee cup.  “Yah, I s’pose you’re right, Walt.  It’s just that it’s taking so long, and the kids’ll be home in a coupla hours.  Dickie’s hockey playoff starts at three, and ya promised him you’d be there.” 

“I know, hon,” Walter whined, “but I gotta finish this thing.”  He polished off his chocolate milk and snickered, “I can’t leave ‘im in there all night, ya know.”

Velma studied her cup.  “But there must be a way ta speed it up…”  She paused to think a moment, then snapped her fingers and stood up, saying, “I’ve got just the thing!”  She trotted out of the room and reappeared a few minutes later, holding a seam ripper. 

“A lotta times it’s a mistake ta go right ta the heavy machinery, Walt.  A lotta times it’s attention ta detail that gets results.”

Walter took the small, sharp, hooked blade and beamed, “Ah, you’re a peach, Vel.  This is super.”  He turned it over to look at it from all angles.  “How does it work?”

“Oh Walter,” she sighed, shaking her head patiently.  She took the implement back and pantomimed in the air as she explained, “Ya stick it in an opening, any opening, and then pull it along in the direction ya want ta cut.”

Walter took it back.  “Wow, that’s really somethin’,” he grinned.  “I bet this’ll do the trick all right.”

“Well all right then, but ya gotta buy me a new one,” Velma replied, giving Walter an affectionate pat on the shoulder.  “I’m not done with that quilt I’m making for your mother, ya know.”

 

If you liked this and would like to check out more of Snow Ball, it’s available in Kindle format on Amazon, various other ebook formats on Smashwords, and in a print edition on Amazon.

 

 

5 Reasons Writers Need to Embrace Technology

Many people I meet say “I don’t like computers” or “It’s too hard to use all these sites” when I mention words like ebooks, social networking, online author platform and blogs.

But if you are serious about your career as a writer/author, think about these 5 reasons you need to embrace technology (by which I primarily mean the internet!).

  • People are online. Those people could buy your book. Even if you don’t like consuming ebooks or on mobile devices, millions of other people do and more join the fun every day. You want to reach them so you need to be online or at least have your information available to be found. If you are engaging on social network sites, providing information on your blog or producing your work in podcast audio format, you are more likely to get readers of your work than if you just wait for a publisher to find you, or bookstores to stock your book.
  • It is the best way to build an author platform. The author platform is now critical for everyone except the top authors and famous celebrities. It means people will find you, hopefully engage with you and then be interested in your writing/books or business. The old way of building a platform was through traditional media and PR (which costs money), or through 1:1 contact/networking as well as speaking. All of this is still relevant, but if you also have an online presence you will reach people globally when they are searching or browsing. You can also utilize word of mouth online which can boost your platform much faster and much further.
  • The tools have never been easier and they are free. You don’t need to know how to program to have a website or blog now. You don’t need $20,000 to have a website. You can have one for free. You don’t need to know much except how to drive a mouse. Point and click is all you need for most of these tools plus the confidence to try them out. The recent list of the most influential websites in the world included Facebook, Twitter and Flickr, all of which are great tools for platform building and all very easy to use. For more ideas, check out my free Author 2.0 Blueprint which contains other free sites you can use.
  • Mobile devices are exploding and the internet is going mobile. You may not know people with an ebook reader, but how many of your friends and family have a mobile device? Most of them? All of them? In fact, 1 billion mobile web users are predicted in 2010. Some of these people absolutely love what you do. They want to know you, connect with you and read what you produce. You need to be online to connect with them. The exciting thing is that this opens up the market to millions of people in countries who can’t afford a computer but who can surf the web on a mobile device. Wow! A whole new world of readers.

Check out this video if you need convincing, it’s a brilliant look at this mobile, connected world.

How can you embrace technology and not go mad?

Pick a site and start somewhere. Grow from there. That’s it! Here are the most influential websites online – they include some great sites to start playing with technology including Facebook, Twitter and YouTube.

If you are overwhelmed, start with these 3 : Decide on your goals. Set up a blog. Start on Twitter. [Read the whole article here].

Yes, you will get frustrated. You will find it a bit hard to get started. You will have to play around, spend some time with it, and you may get it wrong. But the rewards are endless!

Please do let me know any questions you have on this. I’d like to help you!

Personal note: I am an IT consultant, but not a programmer. I am Gen X and was not brought up with the web or computers in general. I got my first email account at 21. My degrees are in theology and psychology, not IT. I am a geek but I have learnt this stuff, it doesn’t come naturally. So this is something I am still learning myself! Come and join me!

This is a cross-posting from Joanna Penn‘s site, The Creative Penn. See this page on her site for more information about the various ways to contact and connect with Joanna.

2009 Writing Income

This post, from Jim C. Hines, originally appeared on his blog on 1/4/10.

This is the third year I’ve posted about the income I make as a fantasy author.  (See the Money Posts from Year 1 and Year 2.)  Money tends to be a taboo topic, but given all of the myths and illusions about writing, I think it’s important to get some actual data out there.  Because knowing is half the battle!

The background: I’ve been writing and submitting my work since 1995.  Goblin Quest was my first book with a major publisher, and came out in the end of 2006.  2009 saw the publication of my 4th and 5th novels with DAW.  So while I have five books in print, I’m still an early-career author.

I am not a full-time writer, for reasons which will soon become apparent.  I also write only fiction, unlike a number of authors I know who write both fiction and non-fiction (in part because the latter usually pays better).

Thanks to a last-minute D&A (delivery and acceptance) check from DAW, my writing income for 2009 came to $28,940.

Breaking that total down, I earned:


Read the
rest of the post on Jim C. Hines’ blog.

Press Release: New Publishing Strategy

FOR IMMEDIATE RELEASE

Startup Publisher Offers Ebook First
Major publishers hesitate to give customers what they want

North Andover Massachusetts, January 11, 2010—New children’s book publisher, Stick Raven Press, is bucking convention by publishing its first title, NOT JUST FOR BREAKFAST ANYMORE, as an ebook two months before the print release.

Announcing this new strategy, publisher Pär South said, "Unprecedented amounts of ebooks are being sold, along with ereaders. Clearly customers are showing us what they want. " Yet major publishers continue to ‘window’, or delay ebook editions or avoid producing them altogether.

To further support this trend, Stick Raven is offering its initial release for an introductory rate of $1.99—70% off the print list price.  Says the founder, "Ebooks are the new dimestore novel: affordable for everyone."

NOT JUST FOR BREAKFAST ANYMORE, by PV Lundqvist, is about a twelve-year-old boy who receives a pig as a surprise pet. This causes problems with the town and in his life, but offers an opportunity for him to learn to stand on his own.

CONTACT: Pär South
Publisher/Stick Raven Press   

Website: stickraven.com

###

Intention, Not Resolution

I don’t do New Year’s Resolutions. "Resolve" seems a stony thing, grim and inflexible. In a mountain river, I’d rather be water than boulder.

Rather than make a resolution, I prefer to set an intention.

An intention seems to better fit the truth I’ve felt attracted to lately: that free will is merely an illusion. As Jay Michaelson says in a Huffington Post essay that brings nonduality into pop culture: "Free will" exists as a psychological reality, but not as an ontological one. Like the individual self, it’s a mirage: "You" exist, sure, but you exist just like a wave on the ocean: here one minute, gone the next, and never apart from the ocean itself. In that light, taking a firm-jawed, self-important stand on a "resolution" just seems silly.

So I have intentions. One intention for the year is to return to regular journaling, using ink on paper. My most creative and prolific writing years were when I was freely journaling, filling up book after book with both mundane record-keeping and giddy flights of inspiration. Then, I would develop the eureka moments on a keyboard, transforming them into fiction. As I’ve moved further into the cyber-world, my use of dead trees has declined, but so has my creative juice. For me, there’s magic in the hand-pen-paper circuit.

Not only that, but blogging is unsatisfactory for two reasons. First, it’s too public, which for me means it’s not spontaneous enough. I craft my blog too carefully for it to fill the uninhibited role of a journal. Second, it feels transient, not actually real. When I’m gone from this sphere, I want my children to have a physical record of my life, rendered in my own handwriting, caressable by their fingers, easy to pull off a shelf… not merely a list of hyperlinks or a shiny thingy full of binary code inaccessible without an electric machine. Maybe I’m not confident there’ll be an infrastructure left by then.

Another intention for 2010 is to re-read some favorite fiction through a new lens. I’m interested in how literary fiction can incorporate principles of nonduality without losing its identity and without becoming didactic or cliched. I want to explore the expression of Unity, from ancient Advaita to the mysteries of quantum physics, in modern realistic storytelling. This is done in several ways: by looking with new interpretive eyes at work I already love, by reading new stuff, and by writing my own.

This intention does not bite off too much: I’ll begin by looking again at some of Paul Auster’s early work, which has been of vital importance to my creative development, and see if it offers up new insights through my nonduality glasses. Then, if I feel so inclined, I’ll move on to Nabokov, Brautigan, Marquez, others. And I’ll keep an eye out for writing I haven’t already read that seems likely to feed this hunger.

Maybe I’ll even write about what I discover. Maybe it will appear here on this blog. Or not. Maybe it will only appear as scribbled notes in my journal. Or not. It will be what it will be. After all, it’s not a resolution, only an intention.

The Thorny Issue of Ebook Royalties

This post, from Sharon Blackie, originally appeared on the Two Ravens Press blog on 1/8/10 and is reprinted here in its entirety with her permission.

In a recent blog, the Society of Authors has been railing against publishers again, and calling for higher e-book royalty rates than the 15-25% that currently prevails in the market:

 …it is unconscionable that publishers should be attempting to strong­arm authors into accepting fixed royalty rates on e-books for the entire duration of copyright—and setting them, what is more, at a miserly 15% to 25% of their receipts. That may still be fair enough back in the Cretaceous world of dead tree publishing, but it is hard to see what it is about the selling of an e-book that entitles the publisher to cream off such an exorbitant share of the revenue.

I should say that, as a published author, I am a member of the Society of Authors, and I think they do many fine things. However, this whole e-book royalty question is NOT as simple an issue as it appears, and I find myself wishing that they would do a little more research before they simply assume that all publishers are out to fleece all authors for every last penny that they can. I’ve read a number of statements from the SOA recently (including in the recent issue of their magazine, The Author) on this issue and they are often filled with misconceptions about the practicalities of running a publishing business when it comes to independent publishers, who publish rather a lot of their members.

For example, one piece (irritatingly, I can’t locate it any longer) stated outright that there were no big distribution/wholesaler costs for e-books as there are for print books, because there is no need for warehousing/storage. WRONG! – Absolutely, utterly, 100% wrong. The distribution and warehousing charges for e-books are absolutely as high as they are for print books. For example, the biggest book warehouser in the country, Gardners, who distribute our e-books, charge exactly the same as they do for print books – an average whopping 50% of retail price. Why? Because they argue that there are still large costs associated with the production and maintenance of e-books: they’re just different ones. They relate to building, managing and keeping secure e-warehouses, among other things.

At Two Ravens Press we price our e-books as low as we possibly can, but the ultimate price of an e-book is driven by a desire to ensure that the author will get as much royalty from the sale of an e-book as from the sale of a print book – to the extent that that is feasible in the marketplace. With 25% royalties, we can usually achieve this. In fact, for e-book sales through our website, we can usually do better. According to the SOA, we must therefore be making vast amounts of money! Well, the truth is that on the average e-book, after we’ve taken off file conversion costs and everything else, we don’t make any more than we do on the sale of an average print book. And we still have to produce, market, cover our overheads etc etc – just as we do with print books. It is true that if your anticipated e-book sales for a given title are in the thousands and thousands for a bestselling title, you might be making a very large amount of money indeed for a relatively small amount of work. But in order to make back the conversion costs alone of an average TRP e-book, we’d have to sell over 100 copies. That’s without taking into account time, overheads and the vague desire that one of these days we might make a profit. Right now, I think our bestselling e-book has shifted around 6 copies.

The moral of the tale? Well, there are many, but I’m not going to go into them all here. At a minimum, please don’t tar all publishers with the same brush. Independent publishers with low volumes simply cannot operate, let alone make a living, on the kinds of royalties and terms that the SOA is beginning to insist on for all its members, regardless of who the publisher is. At TRP our publishing contracts are among some of the most generous around – certainly compared with other small indie publishers. But they’re right at the limit of what we can do and still operate. And whereas our authors always make money from their books, we often don’t.

Sharon

 

In 2006 Sharon Blackie, a former neuroscientist and practicing psychologist, decided to throw in all forms of gainful employment and set up a small independent publishing house at her 5-acre croft on the shores on a sea-loch in the north-west Highlands of Scotland. Her husband, David Knowles, a former Royal Air Force fast-jet pilot, became infected with the same insanity and gave up flying to join her. Both are successful writers and are firmly committed to their writer/publisher model; Sharon is a novelist and David is a poet.

Two Ravens Press specialises in contemporary literature – fiction, nonfiction and poetry – with a penchant for books that take risks with form and language. Described as ‘a quiet publishing revolution’, Two Ravens Press has also developed a reputation for being unafraid to tell it like it is on their blog at http://tworavenspress.wordpress.com.

30 Days to a Stronger Novel

This post, from Darcy Pattison, originally appeared on her website and is reprinted here in its entirety with her permission.

Write a Stronger Novel

You’re writing a novel, a fictional story, that runs a rather long length. What’s the difference between a novel manuscript that sells and one that doesn’t? Details.

[Publetariat Editor’s Note: indie authors, feel free to substitute the word "sings" for "sells" in the above sentence.]

Here are 30 fast and easy Novel Revision tips:

30 ONE-MINUTE Tips for strengthening your novel

Titles
Subtitles
Chapter Divisions
Character Names
Stronger Settings
Stronger Setting Details
Characters That Count
Take Your Character’s Pulse
Connecting Emotional and Narrative Arcs
Unique Character Dialogue
Character Description
Begin at the Beginning
Scene Cuts
Take a Break
Power Abs for Novels
Angel Moments in Your Novel
Powerful Endings
Tie Up Loose Ends
Find Your Theme
Theme Affects Setting
Theme Affects Characters and Actions
Choosing Subplots
Knitting Subplots Together
Feedback
Stay the Course
Revise Again
The End
The New Beginning

MORE tips on Stronger Novels

 

Darcy Pattison, an author of both picture books and novels, has been published in eight languages. Her books have been recognized for excellence by starred reviews and other awards. As a writing teacher, Darcy is in demand nationwide to teach her Novel Revision Retreat which is designed to help intermediate to advanced writers break through to publication. The workbook for the retreat, Novel Metamorphosis: Uncommon Ways to Revise (Mims House), is available on Amazon.com. For information on hosting a retreat in your area, see
http://www.darcypattison.com/speaking/.

 

Your Publishing Platform Defined

The Road More Traveled
If you’ve looked into the current self-publishing boom at all you’ve undoubtedly heard the advice that you must work on your platform to have any hope of being successful as a self-published writer. If you’re at all like me you probably seized on this mushy advice while also struggling to make sense of it. And struggling. And struggling…

At some point the thought may have occurred to you that while the advice is undoubtedly solid, it’s your ignorance of key terms* that makes it hard for you to seize this golden opportunity. What, exactly, is a platform, and how is it most effectively worked on?

Taking the bull by the horns, while also somehow following conventional wisdom, you equate your platform with your website or blog or personal appearances, and equate work on with writing and saying things for free so as to induce other human beings to care about you. (Over time, as you dedicate yourself to this apparently-but-not-really more robust definition of a platform, this exchange of labor and skill for attention may also convince you that you can profit by giving other things away, including the books or stories you naively intended to sell before you became so much wiser about self-publishing.)

At some much later point, when you’re lying by the side of the self-publishing road with an I.V. in your neck and blisters on your hands from crawling those last long miles, you may marvel that personal determination seems to have so little to do with success in publishing or self-publishing. While it’s certainly true that you can’t win if you don’t enter, it’s more likely the case that even if you enter constantly and do everything you’re supposed to do — including working on your platform, whatever that means — you still won’t win.

At which point, if you’re a good and decent sort, you will simply blame yourself for having failed. You will man-up or woman-up as appropriate and acknowledge that you never really figured out what your platform was, or how you could work on it. Being a decent sort, however, you won’t hesitate to encourage others to crack the code by working on their own platform, which will endear you to the next crop of earnest, hardworking fools determined to make a name for themselves with their writing.  

Platform Defined
Having said all that, I think the word platform does mean something real, and that there are many ways for you to work on it that will help you sell books. The fact that it doesn’t mean what you think it means, or that it has, literally, nothing at all to do with good writing, or, in some cases, the ability to write at all, must immediately be dismissed as a curiosity, but that’s a small price to pay for success.

In all its incarnations, platform is an interesting word. Because no definition of the word meets the usage referred to in this post, I am proposing the following addition:

plat*form [plat-fawrm]

-noun

xx. Publishing. celebrity: Gary worked hard on his platform by giving nude readings of his book, “Dreams Deciphered”.

Now, whether a lightbulb just went on for you or not, it should be a little clearer why the word platform seems to make sense in some mushy, ill-defined way. If you think of celebrities as having high visibility, and you think of something on a platform as being more visible, then celebrity = platform and working on your platform means raising your own visibility.

(If you ever spend any time in politics — and I encourage you not to — you will learn that candidates for public office spend a good deal of time on what their advisers, aides and managers literally call visibility. Speech at the Ladies’ Auxilliary? Visibility. Kissing babies during a parade? Visibility. Lunch with the mayor? Visibility. Angry speech about hot-button issue that guarantees press coverage even though data conclusively shows that nobody actually votes the issue? Visibility. What’s also interesting here is that politicians traditionally embrace a platform of political views, which are ostensibly the equivalent of policy positions. In practice, however, political platforms are usually designed to placate or seduce supporters — meaning even here the idea of a platform relates more to marketing and celebrity than it does to the work product of politics.)

The Platform Advantage
To see how the platform = celebrity dynamic plays out in publishing (and self-publishing), let’s look at an exhaustive series of examples. For each of the following, imagine that the person in question has just written a book that they are hoping to bring it to market.

  • Barack Obama — huge celebrity; huge platform
  • You — no celebrity; teeny-weeny platform

I could go on, of course, but I think you get the idea. When you’re being encouraged to work on your platform you’re actually being encouraged to raise your visibility and celebrity. The more well-known you are, the more books you will sell. (And you thought there was no hard science behind all this platform talk.)

So what can you do to raise your celebrity?

Well, the good news is that there are a lot of options. In fact, you’re really only limited by your imagination and morality. Because pathological liars, narcissists and sociopaths have an unfair advantage here, I’m not going to go into specifics about things you might actually do to raise your celebrity lest anyone get any really bad ideas. I will, however, list a few names of people who currently have an absolutely dynamite platform and let you draw your own conclusions.

  • Bernie Madoff
  • Osama bin Laden
  • Wall St.
  • Balloon Boy’s Dad
  • The Owner of the Indianapolis Colts

Again, I could go on almost infinitely, but I assume you get the point. Celebrity, like sex, sells. So whatever it takes to raise your celebrity is inherently a good thing for your publishing career. It won’t make you a better writer, of course, and it won’t increase the likelihood that you have something to say, but it will almost certainly sell more books than being you or caring about your craft. [Tip: if you’re short on time, work ethic and content to give away, there are myriad ways you can jump-start your platform by giving away your dignity as a human being.]

The Road Less Traveled
On the other hand, if you are still determined to put craft first I can offer you a faint silver lining. To the extent that celebrity trumps all else in publishing, you can’t compete. Sarah Palin will always get a book deal, even if she has trouble forming coherent thoughts without the literary support of a ghostwriter.

However. If what you care about is writing, and in particular storytelling, you have a shot at competing on the merits today that you wouldn’t have had a few years ago. The reason for this is that the marketing machinery previously used to raise the visibility/celebrity of other writers has broken down. You as a romance writer or literary author are no longer up against a stacked deck guarded by industry gatekeepers protecting franchise writers. Today, all but the most famous (meaning most bankable, not most talented) of your competitors are in the same boat. Even long-time mid-list old hands are having to figure out what their platform is, and how to work on it, and that puts them on an even footing with you.

Assuming that there ever was a paying audience for the kind of stuff you write, you now have access to that audience directly, and can — at least in part — rely on the quality of what you write, rather than the q-score for who you are, to determine your success. You may succeed and you may not, but believing in and improving your craft vastly increases the likelihood that you will attract attention for your skill set as opposed to your celebrity — which could also lead to offers from publishers, or work-for-hire opportunities.

The choice is yours, of course. I’m going to go the craft route, but only because I wouldn’t want to belong to any group of celebrities that would have me as a member.

* In your later years, after life has beaten you down, you will realize that advice which is devoid of recognizable terminology is no advice at all, and you will either chuckle or shake your head at this realization depending on your disposition. If you still have a fair share of your marbles, and if what you foolishly wanted all along was to be a good writer, you may also realize that mushy advice is the hallmark of the guru, the salesperson and the con artist, and that what you really could have used was the utility and reliability of craft. Again, depending on your disposition, you may or may not punish yourself further by noting that bridge builders spend very little time attending motivational seminars, but lots of time on math.

This is a cross-posting from Mark Barrett‘s Ditchwalk site.

The Year in Self-Publishing

This post, from V.J. Chambers, originally appeared on her In The Gray Twilight blog on 12/23/09 and is reprinted here in its entirety with her permission.

It’s been a little over sixth months since I decided to give this indie publishing model a go. What have I learned?

A-When people tell you that self-publishing fiction doesn’t make you any money, BELIEVE THEM. Seriously. 🙂

B-Writing for an audience is about seventy zillion times more rewarding than writing stuff to send to agents and then shelve indefinitely. Rejection letters don’t prompt you to get words on a page. Myspace comments exclaiming that your novel is better than best-selling novels do. 🙂

C-Serial fiction may be the current model that everybody and his brother is going for, but it doesn’t work for me.

A (expanded)–Here’s my money earned from my books this year. Okay, first, the expenses: $275 for a block of ten ISBNs from Bowker. $40 for the Pro Plan from Creatspace x 4 = $160. $20 for registering my domain name and for web hosting service for the year. For a total of: $455. Darned cheap, if I do say so myself. 🙂

Earnings: Createspace & Amazon (print books): $273.62. Kindle earnings: $56.54. Smashwords earnings: $307.32. For a total of: $637.48.

Meaning that my total net profit is…. $182.48.

Do I have to mention the $1.50 I’ve earned in ad revenue from Project Wonderful?

There you have it kids. Writing doesn’t pay bills. 😛

C (expanded)–I’ve decided not to post my books as serials anymore. There are two reason for this. The first is that my books are not serials. I never wrote them to be broken up into chapters and posted piecemeal on the internet. I wrote them to be read all at once. (In one sitting, if you’ve got the time. I certainly aim to make them as page-turny as possible.) Breaking them up into episodes, I think, only serves to stunt the forward motion of the plot, and does next to nothing for the experience of the book.

The second reason is that posting serials is a little tiring. Updating twice a week may not seem like a big deal, and honestly, most of the time, it isn’t, but it does mean that I’m constantly trying to think about the book that I’m updating. It divides my mind between the book that I’m marketing and the one that I’m writing. (Well, okay, I haven’t written a book since Tortured, but, still, theoretically…) Anyway, I feel like if I weren’t constantly trying to update my website, I could spend more time writing, which is important, because that’s the whole reason I have a website in the first place.

So…what to do? I’m going to play with some ideas, but what I’d like to be able to do is this: Keep all the J&A books up for free on the site. Post 50% previews of Mischief, Death Girl, and Brighter. Leave the website like that for…months. So, if you like the new books, you can buy them. If someone new stumbles across the site, they’ve got three free books to read. As I get some new stuff written, I’ll transition the preview books to free books.

I’ll be starting an email list for those people who’d like to receive updates from me. That way, once you’ve read everything I’ve posted, you can go on your merry way until I send you an email, telling you that a new book is up.

On the marketing front, I’m toying with the idea of allowing my readers to help me market. Some people, I understand, don’t have the money to buy new fiction. So, if you’ll instead plug my stuff–write blogs, facebook notes, reviews on Amazon and smashwords, etc–then I’ll send you free ebooks. I haven’t worked out the details on that yet, but it will be coming soon.

So, that’s it. The year in self-pubbing. It’s been an adventure guys. 2010 is going to be even cooler.

V. J. Chambers decided to chuck the mainstream sometime the spring of 2009. Since she’s an indie author, she makes a living teaching high school. She is also fond of snakes, cheesecake, her boyfriend Aaron, Stephen King books, Buffy, and corduroy pants (although not exactly in that order). She lives in Shepherdstown, WV. You can learn more about V.J. and her work on her website. 

Under the Influence: Writers and Depression and Choices Chosen

This post, from Bonnie Kozek, originally appeared on her Case Files blog on 4/20/09 and is reprinted here in its entirety with her permission.

The writer suffers. London, overdose. Woolf, drowning. Mattheissen, leap. Hemingway, gunshot. Plath, gas. Berryman, leap. Inge, carbon monoxide. Sexton, carbon monoxide. Brautigan, gunshot. Levi, leap. Kosinski, overdose. Gray, drowning. Wallace, hanging. Mishima, ritual suicide culminating in assisted beheading. This accounting, even in the extreme, barely skims the surface.

The American psyche has long been acculturated to the idea of the “suffering writer” – the “mad artist” – the connection between creativity and insanity. Moreover, American writers, as referenced in the above abridged list of suicides, have substantially contributed to the incontrovertible nature of this broadly accepted “tradition.” Indeed, beginning with research first conducted in the 1970s, the scientific community has attempted to explain the phenomenon of the “suffering writer.” In her book, Touched with Fire: Manic-Depressive Illness and the Artistic Temperament, Kay Jamison, professor of psychiatry at Johns Hopkins University, reports that writers are as much as 20 times as likely as other people to suffer depressive illnesses. Why? There appears to be two principal reasons: First, illness brought on by individual biology and/or traumatic experience, and secondly, a predisposition by way of birthright. Couple this with the inherent downsides of the profession — isolation, loneliness, rejection, financial insecurity – and the glamorization of the suffering writer – so prevalent that it has engendered a kind of “suffering competition” – (Upon learning of Plath’s suicide, Sexton is reported to have said covetously, “She took something that was mine! That death was mine!”)— and there you have it: A foregone conclusion.

However incontrovertible, an examination of the links between writer and depression – and the questions that logically arise from such inquiry – continues to be written about and debated by scientists, psychologists and writers alike. One subject of contemplation is the age-old question of whether psychological suffering is an essential component of artistic creativity. There are those who, based upon the mountain of empirical evidence and technical research, conclude that it is. Others disagree – citing literary giants – Shakespeare, e.g. – who had no significant psychopathology. Both positions are reasonable and, effectively, indisputable. Ergo, there’s no clear victor in this particular piece of the dispute. Yet, how can both be right? During a recent interview I was asked why I chose to be a writer. I answered that I have an irrepressible attraction to the words, to the letters – that I sense something beneath the surface – a kind of code. That I’m forever trying to break the code – to decipher the mystery – to find in the words something that is true – to craft a story that someone will want to read. And then I added, “But then again, I’m not so sure if I chose writing or if it chose me.” And, there it is — the articulation of uncertainty about the “choosing” or the “being chosen” — that offers one possible answer to the question.

Writers are born of two distinct and disparate sources. Some come to the world with innate talent – a talent which is either recognized early on, or discovered and nurtured in time. Their gifts are immense. Their minds are healthy, or rather, comparatively healthy. Others come to the world with burden. They write to survive. Of this latter category, the two-time Pulitzer prize-winning journalist and author J. Anthony Lukas once said, “All writers are, to one extent or another, damaged people. Writing is our way of repairing ourselves. In my own case, I was filling a hole in my life which opened at the age of eight, when my mother killed herself . . . ” (Lukas, diagnosed with depression ten years earlier, hanged himself in 1997.) This category of writer starts with a less intellectual methodology. The personal risks are titanic. Talent, not wholly inborn, is learned and earned through the sweat of the flesh and the letting of blood. Some writers of this sort are able to effectively compartmentalize their suffering – fight their personal demons on the battlefield of human relations – between themselves and others – rather than on the written page. In this case, the resultant work may be indistinguishable from that of the writer unburdened by disease. Others are capable of redirecting and baring their pain in less conspicuous ways – through plot, character, and subject matter. And then there is the writer whose entire body of work is drawn solely from the wellspring of personal despair – a seemingly bottomless and unforgiving pit. This writer’s illness devastates – subjugates every aspect of her life. Her world becomes small, her purpose compulsive and single-minded. Such crushing depression may eventually suck all the oxygen out of her being, extinguish what flicker of hope has managed to survive the storm of her insidious affliction. Ultimately, this writer is consumed by the illness that fueled her creativity. There seems no way out. But might there be?

What if a writer under the influence of depressive illness became “un-depressed”? What if some combination of treatment – drugs, electric shock, psychoanalysis – was successful? Would the writer’s creativity – would the writer’s work – become negatively impacted? Would the writer stop writing about “depressing” subjects like defiant human emotion? Would, for example, an Artaud, Baudelaire, or Poe start writing “happily-ever-after” prose if “cured” by Zoloft? Of course, we won’t have the technical answers to these questions until future researchers – basing their findings not on the work and lives of dead authors but on the work and lives of writers currently living with depression – both in and out of treatment – provide them. Yet, un-technically – via experience, observation, and intuition – answers can be deduced. A Samuel Beckett, even partially restored, would not produce a “Midsummer Night’s Dream.” The “change” for the writer, I submit, would come not in content, but rather in fecundity and endurance. For, when the annihilating destruction of depression – the “storm of murk” as William Styron so aptly described it – is muscled into symmetry with the writer’s purpose and faculty – when creative juices are feeding not just a single monster – there is an opening up of the universe – a vision that allows the writer to “rewrite” the inevitable – to comprehend what had previously been incomprehensible: That when it comes to writing and living, there is a choice. And finally, this writer, given the option, may choose not one or the other, but both: To write . . . and . . . to live.

When reflecting upon the vast, poignant, and enduring anthology of work produced by writers who have suffered from depression – as those mentioned in this article – and assuming that literature is necessary – that it matters – that it enriches all humanity – it is not hard to imagine that the “freeing of will” would bestow gifts far beyond those given to a single beleaguered soul.

Bonnie Kozek’s highly-acclaimed noir thriller, Threshold, is available at Barnes & Noble, Amazon.com, Powell’s Books and other online sites. Her follow-up book, Just Before the Dawn, will be published in 2010. Learn more about her work at: http://www.bonniekozek.com or contact her at: bk@bonniekozek.com .

The Past and Future of Pulp Fiction

In the 1850’s, as so many literary trends have, pulp fiction began in New York. It was an outgrowth of the many magazine and newspaper empires that bragged of readerships west to the frontier and east to the European continent. The best of these was a publication called The New York Ledger. Its owner, publisher, and editor was a flamboyant marketer by the name of Robert Bonner. He firmly believed in giving his readership what they wanted (imagine that). What they wanted was “escape.”

He gave them that in the form of serialized stories filled with excitement and adventure in far-away places. These were written by some of the biggest named writers of the era—Harriet Beecher Stowe and Charles Dickens for example.

As soon as Bonner’s competitors saw the success of this model, they of course began to copy it. Soon serialized stories were everywhere. In the 1860, a natural follow-on to these gave rise as the Dime Novel. Irwin Beadle & Company advertised them as a dollar book sold for a dime. The frontier, the Civil War, and increased literacy rates among the young provided plenty of material and a ready readership of these highly romanticized novels.

As a historical performer of the historical character Buffalo Bill Cody, I learned that Ned Buntline turned Cody’s real life and imagined episodes of frontier derring-do into quite the money mill of dime novels. So much so, that Buntline recruited Cody and some of his Indian Scout friends to act in a stage production based on these dime novels to great success and the beginning of Buffalo Bill’s incredible career as a showman.

Dime novels sold at news stands and dry-goods stores. Their primary market segments were young blue-collar workers and juveniles. At their height, there were fourteen publishers who were cranking these easy to read, adventurous, and romantic low-cost books. The run was a long one—fifty years. It took a major postal rate increase and silent films to put an end to them. Long before it ended, however, an ex-telegraph operator, Frank Andrew Munsey, stepped up in 1882 to suggest a unique philosophy.

Departing from the magazine norm of printing on slick, glossy paper, Munsey stated, “The story is more important than the paper it’s printed on.” Thus began pulp paper magazines with the introduction of Munsey’s weekly, The Argosy. Continuing the theme of entertainment first, last, and always, other pulp magazines soon sprang up. Several began to specialize in developing genres such as mysteries, sci-fi, hard-boiled detective stories, western, adventures, and romance. The big difference was their target market segment—adults. After all, these grownups had been raised on serials and dime novels. Why not provide them more of the same, although with somewhat more sophisticated fare? This trend lasted even longer than the dime novels—seventy years. At its zenith, over thirty million American read the pulps monthly. That’s some major numbers.

Which brings us up to today. Remember the roots of commercial fiction was to provide easy to read escapes. With the stresses of modern society, the stage is set for a resurgence of similar literature. My wife, Barbara (the walking eidetic memory of where all our bookstore books are located), first noticed an emerging trend last summer. More adults were purchasing Young Adult books to read for themselves. She believes that the large YA books such as the Harry Potter series and Eragon exposed many adults to the excitement contained in books targeted for a much younger audience. They soon realized they could find much more of the same in much shorter books so popular with pre-teens and teens. They were exciting. They were written in a manner to keep the reader’s attention focused and titillated. Chapters were short—1-3 pages. Each chapter ending created a need to learn what happens next. The language was relatively simple and yet was entertaining. Bingo!!! Instant escapism for people with little time on their hands or for people who didn’t want a challenging read, just an entertaining one.

Here lies a potentially huge trend—a modern day equivalent of the dime novel and pulp fiction. We’re already seeing it with the sudden adult interest in teen themes such as vampires mixed with romance. Lines between genres and markets are becoming blurred. I’m not saying this direction will replace all adult writing. What I am suggesting is that this has the potential to become a major money-making trend. Time will tell, but it’s worth considering. A few major authors have been catching on to it as the first have entered the YA field and then began using some of the YA techniques in their adult writing—Patterson for one. Dan Brown and James Rollins for others. The Scientologists have revived a number of L. Ron Hubbard’s pulp fiction stories as pulp books and cheap audio book versions. I have also stumbled across a number of pulp afficiandos discussing the golden age of the pulps and attempting to write them as well on the internet.

I’d love to hear your thoughts on this.


This is a cross-posting from
Bob Spear‘s Book Trends Blog.