Business End

Articles about the business aspects of publishing and self-publishing.

Kindle For The Web: How It Can Be Used By Authors

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In September last year Amazon introduced a new tool, Kindle for the Web, which allows users to read and share first chapters of books without leaving a web browser.

In addition to a good-looking preview interface, there are two useful features: sharing and embedding. The latter one is a very good, yet underestimated tool which can be used in many ways by authors who publish their books at Amazon.

Before I’ll list benefits and explain how to embed the preview in a blog, I’d like to point out to one very important fact. Despite the name, Kindle for the Web is not available on a page with a Kindle edition of a book. Just the opposite – you’ll see the green widget with a Read first chapter FREE button (picture 1) on a page with a print version of a book… and linking to Kindle edition.

This is misleading many people, who look for previews where they are not available. As a result they stop searching for books at all.

Why Amazon decided to profile the tool this way? A simple explanation is that by giving a chance to read a sample of a print book they want to convince people to try Kindle editions – and buy Kindles.

What’s related, and essential for authors, is that Kindle for the Web is available only for books with both print and Kindle editions.

Why it’s good to use it?

I was extremely interested in this tool since the very beginning as it opens a couple of new opportunities for authors. Let me list the most important ones.

1. It helps differentiate your social media activity

Instead of tweeting “buy my book” all the time, you can write “read first chapter of my book for free”. Remember, we never know what is the current mood of our followers on Twitter or friends on Facebook. Some of them are willing to buy, some – to test before buying (but don’t feel like downloading a free sample to their Kindle or tablet).

2. It makes your blog more attractive

If you embed a book in a blog post and stick this post to a home page, you’ve got a very inviting entry, what’s more: saying right at the beginning that this is a blog from a published author.

3. It changes the reader’s attitude

Let’s say you want to share a first chapter of your published book. The difference is that when you make a regular blog post with it, it’s just a regular blog post. When you embed Kindle preview in a post, well, that’s a different story – you are showing a first chapter of the book.

4. It helps focus on reading

This is one of my favorite topics: reading in times of distraction. If you use Kindle preview in your blog, there are bigger chances that the reader will read it, as it removes all the distractions (like banners and sidebars) after a full screen option is clicked.

5. It helps you manage your author’s profile

Some authors, including me, published a book some time ago, started a blog to support it and drifted into areas where they can be more useful – sharing experience or writing tips and advice.

You were a mystery romance writer and now you are a writing expert. Sometimes it’s hard to fight with this strong new profile. Using Kindle for the Web will make your readers more willing to accept your other face.

6. It allows to earn more money

Finally, but most importantly, you can earn extra money, if you are an Amazon associate. When you are getting a code to embed, you can also provide your associate tag. Thanks to that any book sold via link from a Kindle preview on your blog will bring you money not only from a royalty (author) but also from a referral fee (associate).

If you haven’t joined Amazon affiliate system, it’s a good moment to try. There is nothing to be ashamed of. What’s really interesting is that Kindle for the Web with a pattern to switch to Kindle ecosystem can be also a natural opportunity to sell on your blog Kindle e-readers.

How to embed a preview in a blog?

The minimum size of the embedded window is 500(width) by 325(height) pixels. Therefore the places to consider are either a page or a post.

1. Go to a print version of your book, find the green widget entitled Kindle Edition and click on a Read first chapter FREE button. A Kindle for the Web window will pop up.

Kindle for the Web window

2. Find Embed button in the upper right corner and click on it. When you expand it with a Customize option, you’ll see a window like this.

Kindle for the Web - embed box

3. Type the size of a window. Ideally the width could be exactly the same as your blog’s page/post. In the Associate Tag field, type your tag.

4. Copy the code and paste it into your blog’s new page/post (in HTML preview). Done. Now you can share it with your readers.

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Although adding Kindle for the Web to a blog is a relatively easy task, there are a couple of conditions when you may not be able to do it:

– your blogging platform does not support html scripts (WordPress.com or Posterous)
– you are not familiar with html and/or don’t want to bother with it
– your blog has a very narrow page/post area – if it’s less than 500 pixels you won’t be able to do it

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You can always take advantage from a feature I added to Ebook Friendly, my site designed to make browsing for e-books a more friendly experience. There is a special section called Read Online, where Kindle for the Web previews are perfectly tailored to e-reading application design. What’s important, authors can provide their associate tags and earn money as they would do it on their blogs.

If you’re interested, read more details in this post.

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Kindle for the Web is a great, easy to implement and very engaging tool. Until now I’ve seen it used mainly on book review sites. I think it’s not the reviewers, but authors, who should benefit the most.

Self-Publish: Is It A Dirty Word?

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This post, by Liliana Hart, originally appeared on her site on 6/26/11.

I’m new to the self-publishing world. It was a long and dirty fight for me to get to this place (mostly I was fighting with myself). What I want you to understand is that I’m proud to be an indie author. I know there are other authors in my position who have felt the same triumphs and disappointments I have over this tumultuous journey, and they’re struggling with something that slowly eats away at a writer’s delicate soul: self-esteem. It could also be called ego. All writers have issues with this. I don’t care who you are. Whether you’ve sold millions of copies or one. Writers are needy creatures. We need to be reassured. We need pats on the back and words of praise. A bad review can spiral us into the darkest depression, while a complimenting fan can make us sit down behind the keyboard with enthusiasm.

I had another author respond to that statement on another thread with derision. He said he didn’t have an ego or need pats on the back. He was only writing for the money. My response to that was, WTF? It took me by surprise because I’ve never met anyone before who said, "I’m going to start a business and get rich. What should I do? Oh, I know, I’ll be a writer." It’s absurd. Writers write because they love it. It’s too hard of a profession to just take up on a whim. So if anyone else falls into the camp of the guy above, just know you’re in the minority and good luck with your business.

That being said, I have a confession to make.

I was wrong… (I know, it’s hard to narrow this statement down. I’m wrong a lot. Mostly about haircuts and infomercials, but that’s another blog topic).

I’ll gladly admit my attitude has changed since I joined the ranks of indie authors who seem to be popping up like proverbial daisies on the Interwebs. There are more than 700,000 self-pubbed authors out there, folks. And most of them don’t sell more that a single book a month. But they’re doing it, and they have hope.

There seems to be a negativity that follows indie authors around. Maybe you’ve felt it. I’ve certainly felt it on more than one occasion–that I might as well have a scarlet letter of shame tattooed on my forehead (Insert inappropriate comments here).

Let me explain…

I finished my first book almost almost seven years ago. I was 24 years old. The idea of ebooks taking over the industry was laughable. New York agents and editors were at the top of their game. Publishing houses turned their noses up at the idea of anything being better than print copies. I was bound and determined to see my book sitting on the shelves at a "real" bookstore. Nothing else would do. And it didn’t help that the organizations I was involved in seemed to separate themselves from authors who chose a different path. Loyalties were divided. Arguments were had. Many arguments.

I fell into the camp of thinking that ebooks were an inferior product. Once again, I was wrong, so hear me out. I listened to my published friends. I listened to my various writing groups. At the time, that thinking was the majority. I was on my first agent (the first of three I’ve had in my career), and I was sure the next big contract was going to be mine. But as the rejections came, and I moved from agent to agent, my thinking changed somewhere along the way.

 

Read the rest of the post on Liliana Hart’s site.

Game Changer – J K Rowling, Pottermore And Ebooks Without A Publisher

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The internet has been abuzz lately since mega-billionaire-super-author, J K Rowling (of Harry Potter fame, in case you’ve been a monk in a cave for more than ten years) announced Pottermore. In a nutshell, it goes like this:

After seven books and eight films and more merchandising than you can fit in George Lucas’s ego, Rowling has now announced a website which will be a complete interactive experience for all ages based on her stories. Along with that she’s announced that for the first time ebook editions of the Harry Potter series will be made available. Well, legal ebook editions that is. Rowling truly is the master at monetising her ideas and characters, having turned some books about wizards at school into an international behemoth across all media.

With Pottermore, as the press release says:

For this groundbreaking collaborative project, J.K. Rowling has written extensive new material about the characters, places and objects in the much-loved stories, which will inform, inspire and entertain readers as they journey through the storylines of the books. Pottermore will later incorporate an online shop where people can purchase exclusively the long-awaited Harry Potter eBooks, in partnership with J K Rowling’s publishers worldwide, and is ultimately intended to become an online reading experience, extending the relevance of Harry Potter to new generations of readers, while still appealing to existing fans.

It’s a pretty inspired concept. Of course, Rowling with her riches and business partners is the kind of author with the kind of clout you’d need to make something like this happen.

The real game changer among all this, however, despite the partnership comment above, is that the ebooks will be essentially self-published. Her publishers, Bloomsbury, Scholastic, etc., don’t own the eletronic rights – and I bet they’re really happy about that. So Rowling is planning to make the ebooks available directly through Pottmore. Of course, when Rowling self-publishes, she’s has a team of people behind her and her own company on the case, so it’s not like she sits there on her own and uploads files to Amazon. But the key here is the lack of a third-party publisher.

The Kindle will accept epub format ebooks soon and the announcement that the Harry Potter ebooks will be available from October seems to fit in with that, so it’s likely the books will be in epub. That certainly does seem to be the prominent format and, aside from Amazon’s mobi format, has been the industry leader all along. Once the Kindle accepts epub too, we have the first stage of industry standardisation and that’s a good thing for all of us. Perhaps we have Rowling to thank in part for forcing that change – who knows who talked to who while this was getting off the ground.

Authors leveraging their existing print success to manage their own ebook releases is nothing new – just see J A Konrath’s example for one. But nothing on this scale has happened before and we can see things shifting a little more on the axis. I’ve said it before – we’re living in exciting times in writing and publishing and the ride ain’t over yet. I wonder how many kids will get an ereader with a set of Harry Potter books on board for Xmas this year? This will be a big step in mainstreaming ereaders, which are becoming more and more mainstream anyway. On a recent flight to Melbourne I noticed several people reading from Kindles and Sony Readers while waiting for my plane.

The kind of cross-media storytelling and promotion which Pottermore represents is certainly not new, but we’ve seen nothing on this scale before. Just the official announcement video is better than any book trailer a lowly author like myself could hope for. I wonder where we go from here?

Here’s the official release video from Rowling herself.

And here’s the Pottermore site.

Interesting times indeed. What do you think? Is this a good thing or not? Where do things go from here?

This is a reprint from Alan Baxter‘s The Word.

Embracing The Entrepreneurial Spirit!

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This post, by Pete Morin, originally appeared on his site on 6/2/11.

Following the oft-inveighed advice to network and expand my platform, I participate in many social media-type forums. So many of them are really, really great.  Some of them are quite useless.

Yet, like the spectator of a horrific train accident, I am drawn back to them. Sometimes it is simply to marvel at the utter idiocy of some of the people who will follow their muse to the ends of the earth with no more clue when they get there than they have today. I know that sounds rather pompous of me – but I do not profess that I am less clueless. I just hide it better.

Seriously, though. Hanging around some of them will give you empathy for literary agents.

Anyway, aside from the schadenfreude, every day I join the thousands like me, trying to follow the lurching and jiving going on in the fiction publishing business. I posted about this a few months back, and even since then, earth quake changes have occurred – the most recent perhaps being Amazon’s rapid and aggressive entry into the publishing business with their own genre imprints.

These are heady days, of course, and I’ve heard it said so many times by agents, editors and writers alike that “there is no better time to be a writer.” Why? Because our dreams of publication, of readership, are not dependent on anyone but our artistic, entrepreneurial selves.

The gatekeepers are keeping gates, but you don’t have to go through them to get to the Promised Land. It’s like the scene in Blazing Saddles with the tollbooth in the desert. We don’t need a shitload of dimes any more.

Anyway, among the less useful venues I monitor are a half-dozen of the bazillion writing-related groups on LinkedIn. Here is a place where the most oblivious of aspirants gather to ask silly questions while a few others hold court and burnish their Big Brass Badges of Blovitus. With rare exception, I have succeeded in staying away from the discussions.

It is the rare exception about which I post here.

Read the rest of the post on Pete Morin‘s site. 

Book Marketing Q&A With Joanna Penn

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In this podcast [see bottom of this post], I go through your marketing questions submitted as part of the blog survey a few months back.

I recorded this about a month ago before I left Brisbane in anticipation of the change to come. I will try to update you in the next podcast or video, but basically I am in temporary accommodation so haven’t got my blogging/video/audio routine together yet. I am also working from 6am as I have a project in Brisbane so my early pre-work slot is gone which is when I used to do a lot of creation. I am adjusting but some things will be changing once I settle in as I also have a much bigger commute. The day job is manic, but I am LOVING the culture! Last weekend we went to St Martin’s in the Fields to listen to Mozart’s Requiem, and then saw David Tennant in Much Ado About Nothing (Dr Who & Shakespeare – geek heaven!). Marvellous! This weekend I am going to Paris for a research trip for the next novel, Prophecy – more on that to come! On with the show.

Show Notes:

  • Do book trailers work? Should you make a book trailer? I am a believer in meeting people where they are and YouTube is a major search engine now so to me, it makes sense to be there. I did a book trailer for Pentecost that has been viewed over 1386 times. Here’s my post on how I made it. Video is also growing and few authors use it effectively now so I think it is a growing niche (and publishers are just realizing this which means we may have missed the curve!)
  • Are there people who can be hired to do marketing for you who will charge based on results? In marketing it’s very hard to know what works vs. what doesn’t work. Marketing professionals are generally paid on a retainer basis where they will do a list of things and some may work. Some online people have programs for authors, e.g. Aggie Villanueva Promotion a la Carte. You need to be sure of what you want and what you’re getting for your money. But you will always be your best ambassador as you care and you know your book.
  • Selling when you’re an introvert. Don’t think selling, think marketing. It’s about relationship and content marketing. Be useful, provide good information and people will notice you. Attract people to you and then provide them with what they are interested in, at some point they may buy your book. None of us want to be over the top salespeople. I also interviewed Ruth Ann Nordin on marketing as an introvert here. She’s also written a little ebook on marketing.
  • Is Twitter worth my time? I’m an evangelist for twitter and it’s my #1 social network. Here are all of my Twitter tips. I explain why I share other people’s links – one reason is relationships and most of my podcasts have come from people I’ve met on twitter. It’s important to be useful and also you must focus. So if you spread your energy across a lot of networks, you won’t be successful on any of them. Choose your network and focus.
  • Effective blogging patterns. See this article on Content Marketing for Authors for the overall concepts and types of posts. Longevity is critical. You need to last at least 6 months before you get any benefit and a number of years before you really make an impact. The 6/7 figure bloggers have been blogging for 5-6 years. Blog regularly, I blog every 2-3 days and consistently (you can schedule posts while you’re on holiday). You also need to blog a niche so it has a focus – you wouldn’t like it if I started to talk about weight loss on a writing blog! Centering your blog around your personality is important too as you will change over time. Quality information is important as is multi-media so you stand out. Getting traffic is about a hub and spoke effect (check out the Author 2.0 Blueprint for more details on this – bring people back to your central hub). Go where your audience is.
  • How can I get email addresses to market my book online? Here’s the article on this topic. Basically, you need to give something useful away for free in exchange for the email address – example is my Author 2.0 Blueprint. I use Aweber (affiliate) to manage my list which fits the anti-spam laws.
     
  • How do I manage my time with marketing? I’d rather be writing. I explain how depressing it was when I wrote my first book and didn’t sell any. The writing time was “wasted” because I had no platform for readers, no one knew who I was. So you have to determine whether, if you just write the book, who is going to buy it? Agents & publishers want a platform now, it’s not just for indies.
  • Blogs for authors, not readers. What’s the point? Most people blog about what they know and experience. You do need to go elsewhere, so I have a book review blog MysteryThriller.tv. in order to connect with readers of the genre. You can also use Goodreads or Shelfari. You can also connect with book bloggers.
  • What if you are a private person and you don’t want to share your life on the internet? I use the example of Zoe Winters, paranormal romance writer who has been on the podcast twice now. That’s not her real name and I don’t know what she looks like. CJ Lyons also uses a pseudonym as she is a pediatrician. I don’t even mention my husband’s name and people use other names for their children e.g. Mur Lafferty’s daughter is The Pink Tornado, Tee Morris’ daughter is Sonic Boom. Justine Musk also uses a lot of fake names on her blog as she knows some high profile people. You can still hide yourself online.
  • How do you get public speaking bookings? I believe successful authors need to know how to speak publicly so this is critical. People will buy your book if they know, like and trust you and being a good speaker is an excellent way to do this. I got my first speaking events through being approached on my blog. If you have an ‘authority’ presence, people will find you and want you to share. You also need a speaking page on your website and make it clear you’re available. If you want to be a professional speaker, join an organization like National Speaker’s Association which has chapters everywhere. Here are my 7 tips for speaking about your book.
  • On the fear of putting yourself out there. Think about what will happen if you don’t – i.e. you won’t sell many books, and that is the aim of pro-writers. You will have time to grow into your presence, so just start and things will happen slowly. Very few people become overnight successes on the internet – most of them have been working for years and then a tipping point happens.
  • How the hell do I get people to notice me? It’s about word of mouth and it is slow! Be useful, put yourself out there, write great stuff and someone will notice and tell their friends, then they will share and so on. This is not get rich quick, people!
  • Marketing for fiction vs non-fiction authors. I think the principles are the same. Any of these strategies can be applied to any type of book or any business. It’s about building a platform and getting attention. Find where the people who will buy your book hang out. I think having a personality blog is critical so your audience can grow along with your writing. I’m intending to write in other genres as I’m intending to write until I die (in a long time!) and hopefully some of you will grow with me. We all need to cultivate a long term market.

All my best marketing posts are here => Marketing for Authors and Writers

Podcast: Download (Duration: 37:00 — 25.0MB)

What are your marketing questions? Maybe I’ll make the Q&A a regular segment – what do you think?

 

This is a reprint from Joanna Penn‘s The Creative Penn.

An Insider's Look At Screenwriting

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This post is reprinted in its entirety with the permission of The Crime Fiction Collective, where it first appeared on 6/17/11.

We’re excited to post a Q&A with scriptwriter, novelist, and journalist Karen Lin, winner of many national screenwriting awards and competitions. For more about Karen, see her bio at the end.

What should readers expect from a good screen adaptation?
First know that the screenplay will usually be different than the book. It should capture the essence of the story and main characters but not the step-by-step moments. There are exceptions such as Holes, which is YA – just the right length to lend itself to following the story exactly. Movies that try to stick too closely to the books usually end up dragging and boring. If you need something for the story, make it up. If too many subplots or characters are in there, nix some of them. As to the nitty gritty: Grab the audience’s attention with opening image. Introduce your protagonist right away. We want to know early. Don’t overwhelm your reader with dozens of names in the first ten pages (each page is a minute on the screen). Limit details that don’t move the story forward. Focus the reader’s attention where it should be. Give us the clues we need to "get it” as early as possible. Many other things go into making a great adaptation, but those are the bare bones.

What are some examples of crime novels that made great movies?
The Godfather (1972) very effectively and seamlessly stripped subplots way back and it is consistently listed as one of the best adaptations. Similarly, The Silence of the Lambs (1991) – streamlined the plot line. The Shawshank Redemption (1994) would have been a bit short if 100% true to the novella, but just the right amount of meat was added. As to true crime: William Goldman (arguably the greatest screenwriter of all time) believed that in historical screenplays, one doesn’t need to be accurate about the people involved, only to the historical event and the result of that event. Example: Butch Cassidy and the Sundance Kid. He wasn’t even true to his own novel, Marathon Man (told in the head of the kid). In it the only scene that stayed the same when he adapted it to a script was Olivier in the diamond district.

Can you name some failures and tell us why the novel didn’t adapt well?
Most scripts fail when trying to stay too true to the book. They aren’t well acted or directed or edited or visually successful. This is true even for a great book. One example would be Francis Ford Coppola’s adaptation of The Great Gatsby by F. Scott Fitzgerald. Have you seen it? Some books are brilliant but are hard to pull off as movies. One recent example of that is The Time Traveler’s Wife. A great effort was made but it still didn’t touch the book. How the Grinch Stole Christmas, The Hitchhiker’s Guide to the Galaxy, Dune and many others don’t work. Interestingly, Stephen King didn’t like the feature-length adaptation of The Shining but he liked the other adaptations. In my opinion it was the reverse of that. The Shining, partly because the vision didn’t remain 100% true to the book, was the best. The others stayed more true but were duds on the screen. Hope King doesn’t read this. Adaptation is NOT being true to the original. There is controversy over fidelity. But altering the author’s original vision may be required.

What value is there for a novelist to learn the craft of script writing? Can it enhance storytelling abilities?
It helps tremendously. I’ve written over a dozen screenplays, a few of them shorts. I can tell you that my prose has greatly improved because of it. I learned to write tighter, less on-the-nose, with snappier dialogue and to pick and choose the most telling details in the “direction” of the narrative. It improved my storytelling skills and gave me an important lesson in writing visually. It also gives a sense of completeness much quicker so it’s a great boost to the self-confidence.

What is the hardest adjustment for writers to make when moving between the two genres?
First, film is collaborative. They will change your script; believe it, accept it. Most painful when you go to sell, it’s a who-you-know industry. There’s lots of business acumen and rules about it: Outright Sale versus a Development Deal (your script is a lure to pitch your ideas), Auditions (sample script secures you an audition for writing assignment), Options (usually 6-12 months $0-$20,000) at the end of the stated time, the producer pays purchase price or passes.

Then there are differences between who represents you. Agents are Writers Guild-signatories, 10%, no reading fee, 90 day termination clause. Managers (not WG signatories, they nurture your career but can’t sell without attorney, often 15%). There’s the Hip Pocket Deal—when an agency signs someone only to sell a spec script (not to get the writer any other work) It’s better than nothing but you want an agent that believes in you as a whole and not just one of your scripts. The bigger agencies tend to offer only this to newer writers.

As to adjusting to the writing of a script: it will to be shorter if adapted from a novel. Since Voice Overs are somewhat frowned upon (Forest Gump is an anomaly), you must be prepared to tell the story without lots of internals. Show Don’t Tell is definitely the rule for screenwriters. And you can’t boss around the director or actors. Avoid camera directions like Close Up – unless it is essential for the plot. Avoid telling the actor to speak sarcastically; this should be evident from the dialogue. If not, improve your dialogue. And don’t put into your directions things that a director can’t portray—like a quick thought backstory that won’t ever come out on the screen. Try to avoid Dawn and Dusk scenes because capturing the moment in several takes is difficult. Film is a more restricted venue. But on the bright side, working in a box is easier for many people. It makes the structure and rules less of a guessing game.

If novelists can visual their story as a movie, should they go ahead and write the script or does it make more sense to shop the novel?
Good question. That depends on who you ask. My entertainment attorney told me to write the book first because more money comes that way, since selling the rights to a movie is more lucrative and easier than selling a spec script (assuming it is a popular book). Personally I didn’t wait to finish a book to write it as a spec script because a producer told me that if I turned it into a screenplay he’d take it on. It never sold (the young producer died before having a chance at it), but it sent me down a detour from my novel writing that I don’t regret at all. After my solo stint, I teamed up with a few other writers on different projects, got an agent (who took scripts to Sonnenfeld, Cameron, HBO, Showtime, and Sci-Fi), and I finally had a co-written short produced. I ended up having to terminate my agent and am looking for another. In the meantime, I have irons in the fire for features, webisodes, and made for TV movies. While I market, I’m back to writing novels with my new skills well in place. How can I regret writing spec scripts?

Do you need a Hollywood agent to sell your novel/screenplay or are there websites and services that put authors directly in touch with production companies?
Yes and no. If you are willing to go the indie route you can team up with small budget director/producers through lead services such as Inktip, learn about the business and what’s hot through e-newsletters like MovieBytes, join local groups like Colorado Actors and Screenwriters Assembly, go to festivals and pitch, and gain attention through contests. When you are starting out, I suggest contests like BlueCat and ScriptVamp that offer great feedback on your work. When you are ready and confident, try The Nicholl Fellowship—cream of the cream—if you even make quarterfinalist you’ll get attention. There are many other great contests. Do your research. Be sure the contest gets your work into the right hands if you final.

What resources do you recommend for a writer who is just breaking into the genre?
Read the trades like Variety and Hollywood Reporter. Read directories like Hollywood Creative Directory. Lead services like InkTis (One service is free; their more complete services cost.), MovieBytes on line.

Don’t be intimidated by the format. There is great software out there like Final Draft and MovieMagic but I wrote most of my scripts using Word…easy…thanks to tabs. I believe www.Zhura.com has on-line screenwriting software for free.

To learn the nitty-gritty on formatting, start by reading The Screenwriter’s Bible by David Trottier. For foundations: Syd Field’s Screenplay. For story development: Story by McKee. For understanding the industry: The Writer Got Screwed by Brooke Wharton and Hello, He Lied by Lynda Obst. For taking it to the next level: Linda Seger’s Making a Good Script Great. There are also many on-line sources for learning the art and business of screenwriting:
 

  • CASA:
  • Learn the difference between coverage and consulting here.
  • Good site to learn more about the construction of a pitch by Christopher Lockhart.
  • Excellent site for articles on screenwriting by Michael Hauge.

 Most importantly, dive in and try. I suspect you’ll be glad you did.

Karen is a novel, screenplay and nonfiction consultant and editor. But her own writing is her first passion: novels, literary cookbooks, magazine and newspaper articles, and screenplays. She’s garnered international, national and regional awards for feature length and short screenplays (solo and collaborative) including: Moondance Film Festival, BlueCat, All She Wrote, Lighthouse Writers, Boulder Asian Film Festival, SouthWest Writers Contest, and Pikes Peak Writers Contest.  One of her co-written short scripts has been produced. She has been represented by a Hollywood agent, an LA entertainment attorney, and a top NY literary agent who sells book to film. Learn more about Karen and her writing at her website.

 

Indie Author Mailbag: "Can you tell me the best way to ensure the success of my book?"

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In a word, no.

If I’ve said it once, I’ve said it too many times to count:
There is no one-size-fits-all, by-the-numbers success formula for indie authors. There is no specific template or blueprint that will guarantee lasting sales or readership for any book.

Assuming for the moment that your indie book is exceptionally well-written, immaculately edited and sports a compelling cover, it’s just a matter of getting the word out about it and pricing it reasonably, right? Wrong.

Every author is different, every book is different, and every sales climate is different. Consider the (originally self-published) book which launched me into a life of publishing punditry and activism,The Indie Author Guide: Self-Publishing Strategies Anyone Can Use. This was clearly a simple case of the right book at the right time. Writer’s Digest Books was happy to pick up the rights and republish the book in a revised edition because interest in self-publishing is at an all-time high right now and they saw it as the only truly comprehensive how-to, nuts-and-bolts book on the subject.

Had I self-published the same book just five years ago, neither Writer’s Digest Books nor any other mainstream publisher would’ve been interested in picking it up. The self-published edition of the book wouldn’t have been very successful either since self-publishing was widely viewed as a fringe activity up until about two years ago, engendering dismissal at one end of the opinion spectrum and open scorn and ridicule at the other.

Let’s take a look at some of the supposedly surefire success strategies for indie authors, as they apply to this book and my other, still indie novels.

1. If You Build A Quality Author Platform, You’ll Succeed.
I cannot deny that for anyone seeking a mainstream publishing contract, platform is key. Mainstream publishers want to see a pre-existing audience, and the potential to grow that audience exponentially. However, even for me, a retired software engineer with web developer skills of considerable sophistication, no amount of web presence or social networking savvy would’ve made my book a success five years ago. Even today, no amount of platform quantity or quality would make my book a success if it were poorly written or didn’t contain the specific information the target audience wants and needs.

With respect to my novels, platform has not, in and of itself, made much of an impact. Not only do I have a custom, professionally-designed author website, I’m also on Facebook and Twitter, I’m the founder and Editor in Chief of Publetariat.com, I’m a Technorati BlogCritic, on the Board of Directors for the Association of Independent Authors, and…well, I won’t bore you with the rest of this litany. Yet despite all this "visibility" and "web presence", my novels only do fair-to-middling business unless I’m actively and specifically promoting them. Why? Because the bulk of my platform activity pertains to serving the needs of self-publishing authors, not readers in general.

So yes, platform is important. But just getting your name and face and the titles of your books out there isn’t enough. Your platform activities must be targeted, with each piece of the platform puzzle helping to support the others. At this point, if sales of my novels were to become a priority for me, I’d launch a secondary platform strategy just for them because I know my established audience for The Indie Author Guide is more or less indifferent to my novels.

2. If You Price Your Kindle Books At .99, You’ll Succeed.
All of my indie Kindle books have been priced at .99 for over a month now, in a kind of pricing experiment of my own devising. Sales have ticked upward a bit, but not dramatically. It’s definitely worth experimenting with different price points on your Kindle or Nook book, since it’s easy and low-risk to do so, and you can see (and interpret) results of price changes pretty quickly. But it’s a mistake to think that a .99 pricetag is the shortest distance between you and blockbuster sales.

3. If You Make Your Books Available In As Many Formats And On As Many Sites As Possible, You’ll Succeed.
My novels are listed on Amazon, B&N, Smashwords, Createspace, Scribd, GoodReads, Shelfari, LibraryThing, and Audible.com, covering the spectrum from hard-copy through ebooks and even audiobooks. Yet no one on the NYT Bestseller list is quaking in his boots from fear of me and my novels. Sales of The Indie Author Guide, on the other hand, have benefitted greatly from the book’s visibility across multiple bookseller and book review outlets. Its availability through the Writer’s Digest Book Club has made a big difference as well.

Yes, it’s important to get your work out there and available through as many outlets as are feasible; just don’t assume that doing so will guarantee significant sales growth.

4. If You Get A Lot Of Good Amazon Reviews, You’ll Succeed.
My indie novel, Adelaide Einstein, has 47 Amazon reviews with an average star rating of 4.6 out of 5 stars. My other indie book, Snow Ball, has 16 Amazon reviews with an average star rating of 4.43. Adelaide has more and better reviews overall, yet it sells at a fraction of the numbers I see for Snow Ball.

When both books were first published in 2008, Adelaide Einstein sold better than Snow Ball. Now it’s just the opposite. I can only speculate as to why, but if pressed, I’d say that the chick-lit and hen-lit genres into which Adelaide fits are somewhat played out, whereas the mystery genre to which Snow Ball belongs is less trendy. It could also be that Snow Ball‘s darker tone of humor is more appealing to readers in these trying economic and social times.

5. If You Do All Of The Above, You’ll Succeed.
I’m already doing all of the above, and my novels aren’t doing gangbuster business. But that doesn’t mean the work and time I’ve spent on all of the above was (or is) a pointless waste.

Since you’ve read this far, I’ll share a little secret with you. There actually IS a surefire success strategy that works equally well for any book, movie, game or music release. And here it is:

Capture the zeitgeist in your work, then maximize your work’s exposure.

Yep, all you need do is figure out what the majority of the Western world’s populace will be interested in at a given point in time, create a work or product that serves that interest, time the release of the work to coincide with when interest in its content will be approaching a peak, and then make sure as many people as possible know the work exists.

It’s that first part that’s the tricky bit, the whole "right book at the right time" part. Then, for fiction at least, there’s the matter of actually caring enough about the work to imbue it with passion and soul. But even if the Fates smile upon you, you actually have the right book at the right time and it’s filled to bursting with passion and soul, the second part of the equation is just as important: maximizing exposure. So while none of the supposedly surefire success strategies is any such thing for books in general, couple the right book with the right time and #5 above, and you’re well on your way.

Unfortunately, since you can’t know if you’ve captured the zeitgeist until after your book is published and you’ve maximized its exposure, you’re pretty much stuck working every exposure and sales angle you can to find out. And even if your book hasn’t exactly captured the zeitgeist, if it’s a quality book in a broad-based genre, there’s no reason you can’t drum up respectable sales and interest through your efforts. But it will be an effort, you will have to pursue every promotional avenue available to you (given your personal time, skill and financial constraints), and there’s just no way around that.

If you’re looking for shortcuts or get rich quick schemes, you’re in the wrong business.

 

This is a cross-posting from Publetariat founder and Editor in Chief April L. Hamilton‘s Indie Author Blog.

A Tale of Two Indie Authors: John Locke Becomes the First Independently Published Author to Join the “Kindle Million Club,” and Amanda Hocking Goes Big League

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Here are two cases of very big news for the two most successful “direct to Kindle” indie authors to date.

First, Amazon announced moments ago that John Locke has become the first indie author to sell a million Kindle books, with the following titles:

“As of yesterday, John Locke has sold 1,010,370 Kindle books using Kindle Direct Publishing (KDP),” said Amazon’s release.

Locke said he studied the ebook market, looked at pricing of ebooks, and decided to become the bestselling author of 99 Cent books bar none.

He did it.

His 10th book, a tell-all about how he marketed his way to success, breaks the pattern.  How I Sold 1 Million eBooks In 5 Months costs $4.99.

Congratulations, John! See the entire Amazon release at the end of this post.

Meanwhile, the author who could become the next “Kindle Million Club” member, Amanda Hocking, is the subject of a pretty interesting full-length article in yesterday’s New York Times Sunday Magazine. It’s a good read whether you are a Hocking fan or simply someone interested in what’s going on in publishing and the Kindlesphere.

Hocking was outselling Locke in the Kindle store until around the time she signed a $2 million four-book contract with agency model publisher, St. Martin’s Press (MacMillan). She’s still selling 9,000 books a day, which is nothing to sneeze at.

Does Hocking’s contract mean she is no longer an indie author?

Not to me. For one thing, one important characteristic that Hocking and Locke share is that each of them writes very fast. Very, very fast. Like it takes them a month or two to complete a novel.

So even if Hocking has four books tied up with a traditional publisher, that need not keep her from bringing beaucoup other books direct to Kindle. And when she looks back on the decade as a millionaire 35-year-old in 2020 or so, I’ll be surprised if she doesn’t find that she made a lot more money with direct publishing than she did with a traditional publisher. But we’ll see.

Here’s Amazon’s release today:

 

 
John Locke Becomes the First Independently Published Author to Join the "Kindle Million Club"
Locke passes 1 million Kindle books sold using Kindle Direct Publishing

SEATTLE, Jun 20, 2011 (BUSINESS WIRE) –(NASDAQ: AMZN) – Amazon.com today announced that John Locke has become the eighth author to sell over 1 million Kindle books, becoming the newest member of the "Kindle Million Club," and the first independently published author to receive this distinction. As of yesterday, John Locke has sold 1,010,370 Kindle books using Kindle Direct Publishing (KDP). Kindle Direct Publishing is a fast and easy way for publishers and authors to start selling to Kindle customers worldwide via Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers, Kindle DX, iPad, iPod touch, iPhone, PC, Mac and Android-based devices. The Kindle Million Club recognizes authors whose books have sold over 1 million paid copies in the Kindle Store. Locke joins Stieg Larsson, James Patterson, Nora Roberts, Charlaine Harris, Lee Child, Suzanne Collins and Michael Connelly in the Kindle Million Club.

"It’s so exciting that self-publishing has allowed John Locke to achieve a milestone like this," said Russ Grandinetti, Vice President of Kindle Content. "We’re happy to see Kindle Direct Publishing succeeding for both authors and customers and are proud to welcome him to the Kindle Million Club."

"Kindle Direct Publishing has provided an opportunity for independent authors to compete on a level playing field with the giants of the book selling industry," said John Locke. "Not only did KDP give me a chance, they helped at every turn. Quite simply, KDP is the greatest friend an author can have."

John Locke, of Louisville, KY., is the internationally bestselling author of nine novels including "Vegas Moon," "Wish List," "A Girl Like You," "Follow the Stone," "Don’t Poke the Bear!" and the New York Times bestselling eBook, "Saving Rachel." Locke’s latest book, "How I Sold 1 Million eBooks in 5 Months," is a how-to marketing guide for self-published authors.

Like all Kindle books, Locke’s books are "Buy Once, Read Everywhere"– customers can purchase these books and read them on the third-generation Kindles that start at $114 with the new high-contrast Pearl e-ink display, as well on iPads, iPod touches, iPhones, Macs, PCs, BlackBerrys, Windows Phones and Android-based devices. Amazon’s Whispersync technology syncs your place across devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon, where they can be re-downloaded wirelessly for free, anytime.

 

 

This is a cross-posting from Stephen Windwalker‘s Kindle Nation Daily.

The Arc of Publishing and Other Predictions

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This podcast and accompanying transcript are provided in their entirety by the Copyright Clearance Center’s Beyond the Bookcast.

In May at the annual BookExpo America in New York City, CCC’s Skott Klebe spoke on The Arc of Publishing.

“What I’m talking about is predicting the future,” he told the Javits Center audience. “And that’s really hard, right? People get the future wrong all the time… But some futures are very predictable. With that in mind, let me ask, does the future of publishing have a predictable arc?”

For his illustrated lecture, Klebe examined the characteristics of market disruption, and how they apply in the changing world of eBook publishing, with special attention to the author-direct publishing model currently gaining attention on the Kindle and Nook.

Klebe’s presentation earlier this year to the Tools of Change conference caught the ear of Andrew Albanese from Publishers Weekly. “Klebe’s point: with technology, the wars [over e-books will] never really end,” Albanese noted enthusiastically. “There is constant tension between innovators, and entrenched interests.”

 The Arc of Publishing and Other Predictions [51:49m]: Hide Player | Play in Popup | Download

View or download the accompanying transcript pdf here.

 

Other Authors Are Not Your Enemy

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I was talking recently about how important it is these days for readers to review and talk about the books they like in order to help the authors of those books have a career. I also mugged myself with an idea about making a list of all the Aussie authors who tweet. That turned out to be way more work than I thought it would, but I’m glad I did it. And I’ve been surprised by a few comments here and there from people that basically boil down to, “Why do you do so much to promote other authors? Aren’t they your competition?”

[Editor’s note: strong language after the jump]

Which is a bizarre position to take. I’ve always thought of other authors as partners, not competitors. We’re all partners in this big old mess of writing and publishing. We all need to work together to keep the publishing world alive and fresh. Readers are voracious animals – they subsist on stories and get really ornery if the stories run thin. It’s not as if my promoting another author is going to result in the loss of a sale for me. Can you imagine ever reading something on my site and thinking, “Hmm, well I was going to buy RealmShift, but Alan’s convinced me I should buy this other book by this other author instead”? If anything, a reader is more likely to think, “Excellent, I’ll buy RealmShift and then I’ll go and track down this other book that Alan thinks is worth reading.”

Of course, that assumes said reader holds my opinion in any esteem, which is unlikely, but the principle of the argument is sound. Readers love books. Duh.

I wouldn’t have a fraction of the tiny career I do have without other writers. The spec fic community in Australia is particularly friendly, but in my experience writers in general are very supportive of each other. Of course, there are the dicks who think they deserve the career they have and no one else is worthy. But you get elitist fuckknuckles in every walk of life and they’re usually the scared and insecure people, terrified of being exposed as having something they don’t deserve. Which is rubbish, because they deserve everything they’ve worked for, and so do the rest of us.

Other writers have been incredibly supportive of me, from when I was first starting out, wandering around an SF convention like a startled rabbit, wondering just how the hell I was supposed to find my way in this bizarre world. I’ve subsequently done all I can to embrace and encourage other emerging writers and help them to get a start in any way I can. Hell, I’m still an emerging writer myself! I don’t have any great career upon which to rest my laurels. I’m paying it forward and back and intend to continue doing so until I’m bigger than Gaiman. Which I will be, of course. Aim for the stars and all that – if I don’t dream big, how can I ever expect to succeed at all? And regardless of how successful I may or may not get, I’ll still keep doing what I’m doing, and talk about the other writers out there who I believe in. I don’t want to ever look down from my own success on other writers, or ever think that other writers are in any way my enemy.

So don’t think of other authors as your competition if you’re a writer. If you’re a reader, don’t think you need to be faithful to a particular handful of authors – you’re doing no harm by promoting everything you like. There’s loads to go around and we all need all the help we can get, so it’s only reasonable that we help each other too.

 

This is a reprint from Alan Baxter‘s The Word.

Settings

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Let me caveat this article by saying I wasn’t an English or a Literature major. I double majored in music and business at Indiana University. I state this to explain why the following article is only my perception and opinion. I won’t use standard literature terms but my own.

Settings for writers of fiction and nonfiction are absolutely critical. They are far more than geographical locations in my opinion. Because of my intelligence background, I tend to think of settings as the context. It includes location, but it also includes contextual elements such as culture, dialects, customs, costumes, architecture, manners, and even time frame. All these elements impact on what and how people say and do. They are the glue and rules that hold together societies. A character violating the setting becomes wide open to criticism and conflict, which is fine if the writer knows how to capitalize on it. Put a 2011 Wall Street Stock Broker on a ranch in Wyoming in 1930, and you’ve got one hopeless individual. Likewise, put a cowboy from that time and place into a corporate setting of 2030 (a common theme in sci fi) and you’ll have a totally bewildered, endangered person.

Now I’m not saying don’t do these things. What I am suggesting is that you understand the impact such a change of setting may have on a character and a story. As you develop characters, you must consider the setting and how they interact with it. For example, one of the things that makes writing historical fiction so difficult is doing complete and accurate research so that you get the setting right and keep your characters consistent with their interaction within that time period, locale, and society.

Is your story line plausible within that setting? What impacts has that setting have on people. What activities are expected from an English butler as compared to an Irish street urchin at the front door of a mansion bordering Central Park in 1903? Do you think that might be a setting for conflict?

If you have been having difficulties with word counts that are too low, expanding on setting descriptions and impacts would be a good way to pump up the word counts. On the other hand, I’ve also read writers’ materials that went overboard in the other direction. I’ve come across this problem a lot in romance and gothic tales.

Setting accuracy is also a dangerous area. Let me illustrate this with a real-life example. I once reviewed a historical western set in the 1870s. This is how the author described a particular scene: “We crossed the Missouri River and traveled for hours into the setting sun until we finally reached Fort Leavenworth.” So what, you say? Here is the reality of that setting: The train bridge across the Missouri River was just downstream from Fort Leavenworth, which borders and overlooks the river from some bluffs. There certainly wasn’t any need to travel westward for hours to reach it. The same author mentioned several place names in Arizona, when they actually lay in New Mexico. Making mistakes like these shows the writer didn’t even bother to look at a map of the setting areas. All credibility is destroyed. Don’t you make mistakes such as these. Although they make for great hilarity in the reader’s mind, they also label the writer as a complete idiot.

I think now you should have an understanding of the importance and complexities of settings.Do your due diligence to discover the full composition of a setting and how elements and people within it interact. Enjoy your research and analysis.

 

This is a reprint from Bob Spear’s Book Trends.

Technology, Curation And Why The Era Of Big Bookstores Is Coming To An End

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This post, by Mike Shatzkin, originally appeared on his The Shatzkin Files blog on the Idea Logical Company site on 6/7/11.

I stumbled across a Sarah Weinman post from a few months ago that posits the notion that the chain bookstore (by which it would appear she means the superstores of the past 20 years, not the chain bookstores in malls that grew up in the prior 20 years) perhaps had a natural life cycle which is now coming to an end. She points out that the investment by Wall Street in the concept of massive destination bookstores enabled their creation, but ultimately resulted in great excess: too many stores with too many square feet to fill and too many books in them that don’t sell.

This is a really good and thoughtful post and I think the observation that the availability of capital built the excess which is now partly responsible for dragging down the structure is correct. But it triggered some additional thoughts that make me want to again trace the history (which I believe has called for smaller bookstores for several years) from before the 1990s when Sarah’s post picks it up and to look at bookstore history through the lens of tech development, which I think both enabled the massive bookstores and is now bringing about their demise.

The core challenge of bookselling — in the past, present, and future, online and in stores, for printed books or digital ones — is curation. How does the bookseller help the reader sort through all of the possible reading choices, of which there are, literally, millions, to find the reader’s next purchase?

In a shop, that curation begins with with what the store management puts on the shop shelves. The overwheming majority of customers in a brick bookstore who buy something choose from what is in the store.

The second line of curation in a shop is in the details of the shelving itself. Is the book face out or spined? Is it at eye-level or ankle-level? Is it on a front table in a stack? Is it displayed in more than one section of the store, which would increase the likelihood it will be seen?

And the third line of curation in a brick bookstore is what the sales personnel know and tell the customers.

In the period right after World War II, there was virtually no technology to help booksellers with curation at all. Sales reps would call (or not) and show catalogs of forthcoming books from which the bookseller would order. There were hundreds of publishers any full-line bookstore would have to do business with. But there weren’t very many full-line bookstores then. Departments stores and small regional chains (Burrows Brothers in Cleveland, Kroch’s & Brentano’s in Chicago) were the principal accounts.

Frankly, what was stocked in most stores then had a huge randomness component. This was the world my father, Leonard Shazkin, encountered when he became Director of Research at Doubleday in 1954 and, a few years later, created the Doubleday Merchandising Plan. By offering the service of tracking the sales in stores, using reps to take physical inventories in the days before computers could track it, Doubleday took the order book out of the bookstore’s hands for the reordering of Doubleday backlist titles. That solved the problem of breaching the first line of curation. And the reps, now freed of the enormously time-consuming task of selling the buyer on backlist reorders title by title, had more time to affect the second and third lines of curation: the display of the books in the stores and the knowledge the store personnel had about Doubleday books. Sales of Doubleday books exploded, approximately quadrupling for the backlist.
 

Read the rest of the post on Mike Shatzkin‘s The Shatzkin Files blog. Related: see April L. Hamilton’s post, Big Chain Bookstore Deathwatch, in which she predicted the eventual failure of most big, chain bookstores back in June of 2008.

ARROW Hits the Bullseye

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This Beyond the Book podcast and accompanying transcript are being provided in their entirety by the Copyright Clearance Center.

Developed by a European consortium coordinated by the Italian Publishers Association (AIE), ARROW — Accessible Registries of Rights Information and Orphan Works — is a system to help libraries with the identification of rights status and rightsholders in digital library programs. ARROW is based on a pro-active search of rightsholders for works eligible for inclusion in any digitization program, and indirectly is a tool for the identification of so-called “orphan works.”

ARROW’s coordinator is Piero Attanasio, Head of International Projects, the Italian Publishers Association (AIE). He explained to CCC’s Chris Kenneally how the project meets one objective while approaching a solution for another. “ARROW was considered since the beginning to save the parents, not to identify the orphans,” he said. “That means to reconnect the works to the parents, that are the authors and the publishers.”

The dilemma of orphan works haunts rightsholders and users worldwide, particularly at this moment of mass digitization by libraries and others. “Whether the motivation was pure preservation of materials that were going to decline in quality over a period of time, or whether the motivation was simply to make wider and wider access over a network environment,” Michael Healy, Executive Director, The Book Rights Registry, noted, “you immediately encounter the constraints of the existing legislative and legal regimes. And those two things are not working in harmony anywhere right now.”

The Arrow System: Rights Management In Mass Digitization: A European Approach was presented at the 2011 Global Market Forum (featuring Publishing in Italy) as part of BookExpo America 2011.

 ARROW Hits the Bullseye [39:03m]: Hide Player | Play in Popup | Download

Click here for the accompanying transcript.

 

The Completely Backwards Way To Amazing Self-Publishing Success

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I had a daydream the other day. I was working on a mindmap. (Do you know what a mindmap is? Until quite recently I was woefully ignorant of this incredible organizing tool. More to come.)

The title I had given the mindmap was “Simple Steps to Self-Publishing Success.” The title had come from an exercise in which I set a timer for 15 minutes and spent the time writing what I call “Imaginary Blog Articles.”

The idea of this exercise is to imagine great blog articles that don’t exist, but that everyone would instantly want to read. I only write the headlines. This is the second time I’ve tried this exercise and both times I’ve come away shocked at the ideas that came out.

Anyway, when I finished putting together the mindmap for this topic, I realized I had created a flow diagram of how self-published books usually come together, but in reverse.

Not only that, the longer I studied this progression, the more I realized that self-publishers can learn a lot from traditional publishing. Here’s why.

The Difference Between Self-Publishing and Traditional Publishing, Said Another Way

Most self-publishers are producing their first book ever. This adds a considerable amount of baggage to the creation of the book because when an an author writes, produces, publishes and markets a book themselves, the book invariably becomes an expression of that author, an extension of them.

Not that there’s anything wrong with that. But books are consumer products. Marketing and selling these products is made easier by using the tools of product development. If you’re totally identified with your book project, it’s a little hard to see it as product development. It’s too personal, you have too much invested in it.

Savvy editors and experienced authors know how to gauge a book’s market appeal before the book is written. While self-publishers usually write the book first and then try to figure out how to market it, publishing professionals are more likely to have access to a market and know what that market wants and needs. At that point it becomes a matter of creating the products that will fill those wants and needs.

 

Here’s the mindmap (This is from the wonderful iThoughts for iPad):

Backwards Book Construction mindmap

Think about this:

  1. Research the market: Wouldn’t you want to know what people in your market want first of all?
     
  2. Write the back cover copy: This is the basic offer of the book, and it ought to be crystal clear.
     
  3. Design the cover: This shows how you will position the book.
     
  4. Write a sample chapter and outline: Establish both the tone and the scope of the book.
     
  5. Design the book: Now’s the time to decide how to deliver the content.
     
  6. Test the concept: With a cover, an offer and a sample, see how people react.
     
  7. Announce the book: This is a product rollout, right?
     
  8. Write the book: At this point there’s no guesswork involved.
     
  9. Launch the book: Everything should now be in place for success.

At the end of this process, you ought to have a book that’s in demand, has a compelling offer, is properly positioned in its genre, and which people are avidly awaiting.

Why can’t self-publishers do this too? I’ve written often about the second book, and how authors multiply their chances for success by going on to write and publish more (related) books.

The Business of Being in Business

Traditional publishers are in business, and must show a profit to survive. At its best this brings a discipline to the creation of new products that helps to ensure that they will succeed. We all know that this is an ideal, and is not always practiced by most publishers.

However, self-published authors who decide to keep growing in their publishing career and go on to write more books will inevitably begin to view what they are doing as a business. We often encourage people going into self-publishing to take it as seriously as any other business, and that’s good advice.

It’s from that point of view that what seems like a completely backwards approach to book creation starts to make a lot of sense. If you followed this sequence, I think we would have a lot fewer books that no one besides the author is interested in. Fewer garages full of books, and fewer disappointed authors.

Learn from the pros, and be more successful for it. Use the completely backwards way to achieve self-publishing success.

 

This is a reprint from Joel Friedlander‘s The Book Designer.

If You Love A Writer

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This post, by Eileen Flanagan, originally appeared on her blog on 7/24/09, but is just as relevant today.

After ten years of writing around my children’s schedules, I have a book coming out soon, and friends have been asking what they can do to support me. I’ve been touched by their offers and yet reticent to ask too much, especially of busy people in a tough economy. At the same time, the online writers groups I belong to are a buzz day and night with authors trying to figure out how to publicize their work before the entire publishing industry goes bankrupt. So, as a community service, I’ve decided to write up ten suggestions for all the people who love a book author who’s been fighting the publicity odds (Fellow writers, feel free to forward this link or add your own suggestions in the comment section.):

1.   Buy your friend’s book. If you can afford it, buy it for everyone in your extended family. If you can’t afford it, ask your local librarian to order a copy. In fact, you can suggest it to your librarian whether you buy a copy yourself or not.
 
2.   Don’t wait until Christmas or Hanukkah to pick up a copy. How it does in its first weeks determines whether a book will stay on the bookstore shelves or be sent back to the warehouse to be shredded (along with your friend’s ego). Try to buy it as soon as it’s published, or better yet pre-order a copy, which makes your friend look good and gets your friend’s publisher excited about the book’s prospects. An excited publisher will invest more in publicity, while a bookstore that is getting advanced orders is more likely to stock the book on its shelves.

3.   Friends often ask where they should get the book, which is a tricky question. In the long-term, it is in every writer’s best interest to support independent booksellers (reader’s too, actually). If you don’t have a favorite one yourself, you can go to IndieBound to find one near you. When a book is newly released, however, it may help your writer friend more to buy it through a big chain, so they keep it stocked where the most people can find it. Likewise, a high sales rate on Amazon can get people’s attention, and if your friend’s website links directly to Amazon, she may be part of a program where she makes extra money when someone enters Amazon through the link on her website and then makes a purchase. I personally have links toseveral booksellers,  on the theory that it’s good to spread the love around.
 
4.   If you genuinely like your friend’s book, write a review on Amazon or Goodreads, mention it on Facebook and Twitter, and recommend it to your book group.

 

Read the rest of the post, which includes six more tips, on Eileen Flanagan’s blog.