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I am one of those people who actually read the endorsement quotes. There are some that are too short to really tell you anything about the book, and I generally ignore those. The quotes with a little substance can tell you a lot about what the reader liked about the book and if it is something you would like too. “Action packed thrilling romance that will keep your heart pounding” is way different from “a sweet romance that will melt your heart and have you believe in true love again”. At the Alliance of Independent Authors, blog editor Debbie Young has gathered opinions and wisdom to help you get all sides of this issues.
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Skeptics term these glowing phrases “puff quotes” to pour scorn on their sincerity, when so many of them come from “celebrities” – people famous for being famous, rather than for their literary judgment. A cynic might wonder how they find the time to read so much. On the other hand, endorsements, used wisely, can be genuinely add sales appeal to the cover of any book.
Currently dithering “to puff or not to puff” on the cover of my new mystery novels, I asked ALLi authors whether they thought soliciting endorsement quotes was worth the time and trouble.