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Selling Books on Social Media: 4 Steps to Less Wasted Time
by Chris Syme
A mind-boggling 78 percent of Americans have a social media profile. And a little over half of them are on more than one channel. It is a given that authors can develop loyal audiences and sell more books with the help of social media. But how many social media channels are enough?
Even though it may be true that you have potential readers on every social media channel, it is a waste of your time and resources to try to connect with people everywhere. As the emphasis in social media marketing switches from number of fans (reach) to connecting and building loyal fans (engagement), it’s time to build a social media strategy around developing a troop of engaged followers that will help carry your valuable content to their friends.
It’s time to learn how to get more engagement with less social media.
Four Steps to Less Wasted Social Media Time
There are four key steps to building this new less is more strategy with social media marketing: find your audience, designate your primary channel, build your outpost channels, and upgrade your content quality. Before we dig into the four steps, let me define the terms primary channel and outpost channel.