Quick Link: 3 Things Your Traditional Publisher Is Unlikely to Do

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You know we love authors of all kinds here at Publetariat. Anyone who writes a story is my kind of hero, but we do lean towards the self-publishing author just a little more. At Jane Friedman, Jane shares three reasons why sometimes being indie is the right choice.

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3 Things Your Traditional Publisher Is Unlikely to Do

Portrait of fastidious businesswoman in Santa cap holding giftbox

Years ago, when I still worked for a traditional publisher, I wrote a blog post about the No. 1 disappointment of all published authors: the lack of marketing support from their publisher. This was back when social media was still a fringe pastime, limited mostly to MySpace. So if your publisher wasn’t investing in marketing or publicity, you probably had few available tools to market and publicize your work outside your community—unless you had funds to hire a publicist or a national platform of some kind.

Today, some form of online marketing by both author and publisher is essential for all titles, and while traditional forms of marketing and publicity are still key—everyone wants a mix of online and offline exposure to maximize word of mouth—publishers’ launch efforts may be focused primarily or entirely on online channels. It tends to be more efficient, targeted, and cost effective.

Yet authors still have very traditional ideas of what their publisher ought to do to demonstrate support for their book, even though where and how books get sold has changed dramatically in the last decade. Here are three things that you may want or expect your publisher to do—but are very unlikely to happen.

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