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This Is The Reason Your Author Platform Impacts Book Sales
How much impact does your author platform have on book sales? People ask me this all the time — they want hard numbers.
Author: If I tweet about this or that for three months, if I post on my Facebook page about my book or share a few reviews, if I share a recipe board on Pinterest…how many books will I sell?
Me: There’s no way I can give you a hard number. There are too many factors to consider.
Author: So, 10? 50? 100?
(One person told me that even though she’s writing a book, she’s “not an author,” so she won’t need to market it; though she fully expects people to “just know to buy it.” Um, okay.)
It doesn’t work like that: there’s no easy button. Let’s deconstruct.
Writing Is A Business — So Be Professional
Pardon me while I’m a bit indelicate here, but please, take your head out of your ass for a second. Why do people believe that a few tweets will equal book sales? It boggles my mind. Writing is great — I love it. I encourage anyone who feels they have the talent to pursue the craft, work with professionals, and create an amazing book which will have the greatest chance of catching the eye of a reader to do so.
But there’s the rub: how to catch the eye of a reader. With 1,000 books released daily in the US (Source, UNESCO via Wikipedia), how will readers, book bloggers, book clubs, and book reviewers find your book at all? By marketing! Marketing is a function of business. And publishing is a business.