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Facebook is a strong tool in the author’s marketing toolbox. But did you know that there are three different types of Facebook pages you can create? Build Book Buzz explains the differences and how to tell which one is best for you.
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Facebook profile, Page, or group? An author’s primer
Of all the social networks you can use to help promote your book, Facebook might have the most potential for a few reasons.
First, it gives you several ways to interact with your target audience. Second, it reaches a wider range of people than other social networks, and those users spend a lot of time on the site. Third, it offers affordable advertising options that, when implemented properly, can be effective.
For that reason, it’s important to understand the three primary ways you and your book can have a presence on that social network:
Do you have a Facebook profile, Page, or group — or any combination of the three? I’ve noticed many authors using the three interchangeably, as if they’re all the same.
And when you’re unclear about whether you’ve got a profile, Page, or group, you’re going to be equally unclear about how to use each to its fullest potential.
If you’re confused, you’re confusing others, too
For example, an author recently emailed me about an online discussion. She thought she had seen it here on this blog; could I direct her to the right link? I clarified that it was in the Build Book Buzz Facebook group. Since she’s a member, I suggested she go to the group and scroll down to find it because it was recent.
Minutes later, she replied that she couldn’t find it.
I suggested using the group search box.
It didn’t take her long to come back and say that searching didn’t uncover it either.
That’s when the proverbial light bulb went on over my head.
“Are you searching the Build Book Buzz group or Page?” I asked.
“Whoops,” she replied. “I was on the Page.”
A profile, Page, and group all serve different purposes. Here’s a quick primer on each.
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