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Social media is key in connecting with readers and helping them to find your book. But each social media outlet you add increases the time needed to manage it, as well as adding one more thing to track. Angelina M. Lopez posts at Writers in the Storm on how to tame the social media beasts with an organized monthly calendar.
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How to Create a Monthly Social Media Calendar
Angelina M. Lopez
You’ve hit that mid-year lull, haven’t you? That time when, instead of creating social media posts with an objective, you’re posting a lot of cat videos. Instead of planning goal-oriented posts that express your personality, appeal to your fans, and move you closer to your business goals, you’re re-sharing the tired memes from your friend’s feed.
It’s all right. The annual social media calendar we created in January can get a little dusty midway through the year. Today, we’ll clean that calendar off and give it new life in your monthly social media calendar. A monthly social media calendar allows you to know what you’re going to post EVERY DAY!! It helps you balance promotional posts with fun and personal ones, it insures you’re talking about themes and topics important to you and your audience, and it focuses you so that your social media posts are moving you toward your goals.
And the time investment for this ease and focus? Only about two hours at the end of each month. Here’s how to build your own monthly social media calendar:
Step 1: Write down your list of topics from your annual social media calendar.
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