Building Buzz Before Your Book Comes Out: 10 Strategies That Work

Today’s post by  originally appeared on Writer’s Digest on November 4, 2015. He has some really good points about using social media.

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If you’ve got a book scheduled for release, whether it’s traditionally published or indie-published, the onus is on you to promote it. Here are some helpful strategies for making a big splash by using social media to build buzz before your book comes out.

1. Start early

It’s never too early to get your name and face out there. This gives you time to find your groove, make mistakes, and grow your social media following so that when you finally have news about your book, there will be an audience to hear it.

2. Explore social media

Facebook? Twitter? Instagram? Pinterest? Goodreads? You can’t do them all. Start experimenting to see what works for you. If you started early, you’ve got time.

3. Post

Get creative, think out of the box. If you write historical fiction, post pictures of period clothing, dirty words from your époque, recipes from the era. If you write romance, update the public on the whereabouts of Fabio, post pictures of your favorite cover model. Review romantic comedies. If you write detective fiction, post a recipe for your character’s signature cocktail, or a diagram with the parts of a gun. Young adult (YA)? Post funny YouTube videos. Science fiction or fantasy? Announce and review cons. You get the idea.

Every tenth time, post book news—signing with an agent, book contracts, cover reveals, release dates, book giveaways, early reviews, announcement about pre-sales. People will endure your self-promotion because they like your other posts—kind of like a fundraising drive on public radio.

4. Use Facebook

It ain’t what it used to be, but it still rules across every age group. Last January, Facebook began sending out fewer and fewer posts to the people who like our pages, hoping we all would pay money to boost those posts to reach our followers. Also, posts from liked pages are now shuttled out of our “news stream” into a “page stream.” Here’s a simple trick to help circumvent that.

a. Post the following message on your Facebook page.

“When you like this page, remember to:
* Hover over the LIKED button.
* Click SEE FIRST.

b. Pin that post to the top of your page. Followers who use this setting will be notified when you post.

Remember, you aren’t limited to your own Facebook page for promotion. Join existing community pages with members from your target audience. Find pages with a high number of engaged followers (lots of comments and likes). Every time you post, your name is out there. Mention your book when it’s polite to do so. It’s rude to over promote and it can backfire. Make sure you obey the rules.

Always put key words in the “topics” box on the “About” section of your Facebook page to make it more searchable.

5. Build relationships

Respond to everyone who comments with a like or a word. Check often so you can hide offensive posts. I’ve had Facebook followers duke it out over the pros and cons of corsets, so don’t underestimate the potential for conflicts.

Read the full post on Writer’s Digest.

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